At a Glance
- Tasks: Lead influencer campaigns and manage KOL relationships across social media platforms.
- Company: Join BJAK, a leading mobile-first insurance platform in Southeast Asia.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a diverse team and exciting career opportunities.
- Why this job: Make an impact by redefining financial applications for everyone, not just a few.
- Qualifications: 3+ years in social media or influencer marketing with strong communication skills.
The predicted salary is between 63000 - 77000 £ per year.
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, it is the leading insurance platform in Southeast Asia. We are expanding ways to help people in the region - this includes spending, saving, investing, exchanging, travelling, and more. Our mission is to help people get more from their money every day. We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoy their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few. If you're this person, we'd love to talk to you.
What We're Looking For
A driven and strategic KOL Specialist to lead our influencer ecosystem across multiple platforms. You will work closely with creators, agencies, and internal teams to execute impactful campaigns that strengthen brand visibility, drive engagement, and support business goals. This role demands strong communication, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.
What You'll Do
- KOL & Influencer Management
- Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, and other platforms
- Source, brief, negotiate, onboard, and manage influencers based on campaign objectives
- Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment
- Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships
- Affiliate Program Management
- Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors)
- Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue
- Strategy & Trend Insights
- Stay updated on social trends, platform updates, and KOL best practices
- Recommend new content ideas and campaign strategies to enhance engagement and ROI
- Analytics & Reporting
- Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI
- Prepare monthly reports and insights to improve future campaigns
- Cross-Functional Collaboration
- Work closely with Creative, Marketing, Product, and Sales to ensure campaign alignment
- Manage budgets, influencer contracts, and vendor relationships
- Campaign Execution & Admin
- Coordinate product seeding, logistics, briefings, timelines, and approval flows
- Ensure compliance with advertising standards (#ad, disclosures, and platform regulations)
The Right Fit Has...
- Bachelor's degree in Marketing, Communications, or related field
- Comfortable working in a fast-paced environment with a high level of execution
- 3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles, with a strong portfolio demonstrating successful campaigns
- Deep understanding of social media platforms, algorithms, influencer landscape, and content trends
- Excellent written and verbal communication skills
- Strong analytical skills with experience in influencer or social analytics tools to track performance and measure ROI
- Ability to multitask, prioritize, and thrive under tight deadlines
- Creative thinker with storytelling ability and an eye for engaging content
- Strong attention to detail and organizational skills
Location
This role is based in the UK. This is a hybrid role. You are expected to work from our London office at least 3 days per week.
Language
English is our main working language across global teams. Strong English communication is required.
Interview Process
Our process is designed to move fast: Online assessment or practical task, Role-specific interview, CEO / final round. For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.
KOL Specialist employer: Bjak
BJAK is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for ambitious professionals looking to make a significant impact. With a focus on employee growth and development, we offer numerous opportunities for advancement in a fast-paced, high-growth environment. Join us in our mission to scale operations across multiple countries and be part of a team that values ownership and efficiency.
StudySmarter Expert Advice🤫
We think this is how you could land KOL Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bjak and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bjak are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bjak on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bjak. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace KOL Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bjak. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bjak:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bjak’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bjak
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bjak will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bjak, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
