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For Companies At a Glance
- Tasks: Lead and build BJAK's marketing strategy in the UK from the ground up.
- Company: Join a fast-growing tech company revolutionising the insurance industry.
- Benefits: Competitive salary, performance bonuses, and full ownership of your marketing strategy.
- Why this job: Make a real impact by defining brand presence and driving growth in a new market.
- Qualifications: 7-12 years in marketing with a proven track record in scaling and team leadership.
- Other info: Dynamic, hands-on culture where your contributions directly influence success.
The predicted salary is between 90000 - 110000 £ per year.
About BJAK
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands‑on and to contribute directly to the company’s mission.
Why This Role Matters
- Foundational leadership role to build BJAK’s marketing function in the UK from zero
- Direct ownership of market entry, positioning, and growth strategy in a new region
- High impact on user acquisition, retention, and revenue performance
- Opportunity to define brand presence and customer perception in the UK market
- Responsible for building a high‑performing, data‑driven marketing team
- Key driver in scaling BJAK’s international expansion beyond Southeast Asia
What You’ll Do
- Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
- Build, hire, and lead the UK marketing team from scratch
- Drive user acquisition, retention, and revenue growth across channels
- Lead cross‑channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
- Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
- Establish and evolve BJAK’s brand positioning and voice in the UK
- Build and scale the content and creative engine (landing pages, campaigns, video, copy)
- Manage agencies, freelancers, and internal stakeholders to deliver high‑quality output
- Partner with product, design, data, and commercial teams to align on business goals
- Own the marketing budget, forecasting, and ROI optimisation
- Lead go‑to‑market (GTM) strategy for new products and features
- Continuously leverage data and insights to refine strategy and execution
You’ll Thrive Here If You…
- Think like an owner and enjoy building from zero
- Are both strategic and hands‑on
- Move fast and execute with clarity and accountability
- Make decisions based on data and measurable outcomes
- Are comfortable with ambiguity and bring structure through action
- Have experience leading teams and cross‑functional collaboration
- Are obsessed with impact and growth
What You Bring
- 7–12 years of experience in marketing, across strategy and execution
- Proven track record in scaling marketing and driving measurable growth
- Strong expertise in performance marketing and full‑funnel strategy
- Experience building or leading teams, ideally in a startup or high‑growth environment
- Deep understanding of paid media, SEO, content, CRM, and analytics
- Strong data literacy and decision‑making capability
- Experience managing budgets, agencies, and stakeholders
- Excellent leadership and communication skills
- Based in London (hybrid flexibility)
Nice to Have
- Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar
- Experience in brand building, influencer marketing, or partnerships
- Experience launching or scaling a new market (UK or Europe)
What You’ll Get
- Competitive compensation with performance bonuses
- Full ownership of UK marketing strategy and execution
- Opportunity to build and lead a team from scratch
- A fast‑growth environment where your work directly impacts business outcomes
- High autonomy with clear accountability
Our Team & Culture
We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you’re managing a campaign or editing copy on a Sunday night to hit a deadline. If you care deeply about marketing that performs and want to build and scale a function in a new market, this is your team.
Location Requirement
Based in the UK
Compensation Range
£90,000 – £110,000 base salary per annum. Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.
Head of Marketing UK employer: Bjak
Contact Detail:
Bjak Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and projects. This is your chance to demonstrate how you can own the strategy and drive growth, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their brand positioning and think about how you can contribute to their mission. Bring your A-game and be ready to discuss how you can build and lead a high-performing team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our fast-paced, impact-driven culture at BJAK.
We think you need these skills to ace Head of Marketing UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in building marketing strategies and leading teams, especially in high-growth environments. We want to see how your skills align with our mission at BJAK!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how you plan to scale BJAK’s presence in the UK. Be sure to mention specific achievements that demonstrate your impact in previous roles.
Showcase Data-Driven Success: We love numbers! Include metrics that showcase your success in user acquisition, retention, and revenue growth. This will help us see your ability to drive measurable outcomes, which is key for this role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Bjak
✨Know Your Numbers
As the Head of Marketing, you'll need to be data-driven. Brush up on key performance metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used these metrics in past roles to drive growth and make strategic decisions.
✨Showcase Your Leadership Style
This role involves building a team from scratch, so it's crucial to convey your leadership philosophy. Share specific examples of how you've successfully led teams in the past, especially in high-growth or startup environments.
✨Understand BJAK's Mission
Familiarise yourself with BJAK’s mission and values. Be prepared to discuss how your marketing strategies can align with their goal of creating successful businesses while positively impacting society. This shows you're not just about numbers but also about purpose.
✨Prepare for Ambiguity
The job description mentions comfort with ambiguity. Think of examples where you've thrived in uncertain situations. Discuss how you brought structure and clarity to chaotic environments, which will resonate well with their fast-paced culture.