At a Glance
- Tasks: Drive innovative marketing strategies for our Mobile DevOps Platform and collaborate across teams.
- Company: Join Bitrise, a leading platform for mobile app developers transforming the industry.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Be part of a fast-growing company trusted by top brands like Tripadvisor and Shopify.
- Why this job: Make a real impact in mobile development and shape the future of app marketing.
- Qualifications: 7+ years in B2B SaaS product marketing with strong communication and collaboration skills.
The predicted salary is between 68000 - 91000 £ per year.
Join to apply for the Senior Product Marketing Manager role at Bitrise.
At Bitrise, we’re improving the way mobile products are developed and deployed for thousands of customers around the globe. We’re looking for a highly strategic Senior Product Marketing Manager to build, drive and iterate on our Go‑to‑Market processes, strategies and execution for products within our Mobile DevOps Platform. You will work cross‑functionally with Product, Marketing, Sales and Customer Success to create and evolve compelling ICPs, personas, positioning, messaging and sales enablement materials that create demand and adoption across the customer lifecycle. Remote‑first company offering the flexibility to work remotely within the country advertised.
Compensation: £68,000 – £91,000.
Responsibilities:
- Create and evolve market positioning for the Bitrise products.
- Develop a deep understanding of customers’ needs and the different personas across the buying journey.
- Regularly conduct competitive analysis and deliver market insights to drive the GTM strategy.
- Input into pricing and packaging structure for Bitrise.
- Optimize the user journey with compelling onboarding workflows, email drip campaigns and in‑app messages.
- Collaborate with stakeholders from across the business—including product, marketing, sales and other functions—to build and execute go‑to‑market plans and product/feature launches.
- Collaborate with the larger marketing team to create compelling assets such as landing pages and campaigns.
- Develop compelling sales enablement (messaging and collateral) to support our direct sales channel.
- Drive and optimize the self‑service journey for SMB audience.
- Define goals, coordinate product launches, and measure post‑launch impact.
- Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
Qualifications:
- 7+ years of experience in tech‑heavy B2B SaaS.
- Demonstrable value and outcome‑driven product marketing experience.
- Deep understanding of how to market complex products to both technical and non‑technical buyers.
- Expertise in product marketing and previous success launching new features and products.
- Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
- Team player abilities with strong interpersonal and collaboration skills.
- Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.
Preferred (Nice to have):
- Experience with pricing.
- Developer marketing experience.
- Experience with Bitrise or DevOps.
- Experience and understanding of mobile tools and processes.
About Bitrise:
Bitrise is a continuous integration and delivery platform built by and for mobile app developers. Our mission is to help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, leading to better, faster releases. Since Bitrise was launched in 2015, we have grown exponentially: today tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world. Some of the teams that already trust us include Tripadvisor, Shopify and GoDaddy. Working at Bitrise means contributing to all of that.
Senior Product Marketing Manager employer: bitrise
At Bitrise, we pride ourselves on being a remote-first company that fosters a flexible and inclusive work culture, allowing you to thrive as a Senior Brand Designer from anywhere in the country. With a focus on employee growth, we offer opportunities to shape a global brand while collaborating with talented teams across marketing, content, and product. Join us to be part of a financially stable and innovative environment where your design expertise will directly impact the mobile development landscape for leading companies worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for bitrise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like bitrise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with bitrise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at bitrise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit bitrise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of bitrise:Show us that you’ve done your homework! In your application, briefly mention what you admire about bitrise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at bitrise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at bitrise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At bitrise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
