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- Tasks: Lead product marketing strategies and manage a dynamic team to drive growth.
- Company: Join Bitrise, a leading DevOps platform for mobile app development.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a significant impact on the future of mobile development with innovative marketing strategies.
- Qualifications: 10+ years in B2B SaaS, strong leadership, and strategic marketing skills required.
- Other info: Collaborative environment with a focus on creativity and impactful development.
The predicted salary is between 80000 - 130000 £ per year.
Bitrise is a leading DevOps platform for mobile that helps developers automate the build, test, and release process for mobile apps. With a mission to optimize mobile development, we enable faster releases and superior app quality for some of the world's most innovative companies.
We are seeking a dynamic and strategic Head of Product Marketing to lead our product marketing efforts. This role is pivotal in defining how we position our platform, manage go-to-market strategies, influence product development through market insights and pricing strategy. As the leader of the product marketing team, you will manage a group of 4 Product Marketing Managers.
The ideal candidate has experience in PLG, a deep understanding of the mobile development or DevOps ecosystem, and a proven ability to drive strategic marketing initiatives. This is an exciting opportunity for a product marketing leader to make a significant impact on Bitrise's growth trajectory.
You will work cross-functionally with Product, Marketing, Sales, and Customer Success to create value-driven messaging that drives demand and adoption across the customer lifecycle. We're a remote-first company offering the flexibility to work remotely within the country advertised. The salary range for this role is £80,000 – £130,000.
Responsibilities
- Team Leadership: manage, mentor, and develop a team of Product Marketing Managers.
- Ensure alignment between product marketing initiatives and company objectives.
- Foster a collaborative environment to drive high performance and engagement across the team.
- Develop and implement the right processes, templates, and operational frameworks to ensure consistency across the product marketing team.
- Define and oversee the go-to-market strategies for new product launches, feature releases, and updates across the Bitrise platform.
- Research and help package the Bitrise platform for key customer segments and industry verticals.
- Collaborate with Product Management, Sales, and Customer Success to align marketing efforts with the product roadmap and customer needs.
- Support Sales with enablement tools, content, and training that articulate the value of Bitrise's offerings.
- Develop clear and compelling product positioning, messaging, and narratives that resonate with target audiences and communicate the unique value of Bitrise.
- Lead Bitrise's developer-first PLG motion end-to-end: optimize packaging and trials, self-serve onboarding, and in-product activation.
- Support the development and continuous refinement of Bitrise's monetization strategy to ensure it aligns with market demands and customer value.
- Conduct ongoing market research and competitive analysis to stay ahead of industry trends and competitor activities.
- Identify market opportunities and make recommendations to influence product development and overall business strategy.
- Collaborate with the marketing team to drive demand generation campaigns, ensuring they are aligned with product marketing priorities and effectively target the right segments.
Competencies and Skills
- 10+ years of experience in tech-heavy B2B SaaS or developer tools.
- Pricing and monetization experience.
- Proven experience in managing and scaling a product marketing team.
- Expertise in developing and executing pricing strategies.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
- Team player abilities with strong interpersonal and collaboration skills.
- Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.
Nice to Have
- Developer tools or DevOps platform experience.
- Experience with Bitrise.
- Experience and understanding of mobile tools and processes.
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission is to help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
Since Bitrise was launched in 2015, we have grown exponentially: today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world. Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Working at Bitrise means contributing to all of that.
Head of Product Marketing in London employer: Bitrise
Contact Detail:
Bitrise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your expertise! Create content related to product marketing or the DevOps ecosystem. Share insights, write articles, or even start a blog. This positions you as a thought leader and can catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and competitors. This will help you tailor your responses and show you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Head of Product Marketing in London
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you’re writing your application, let your enthusiasm for product marketing shine through! We want to see how your experience aligns with our mission at Bitrise and how you can contribute to our growth. Make it personal and relatable!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your relevant experience in tech-heavy B2B SaaS or developer tools. We love seeing candidates who understand our industry and can speak our language.
Highlight Team Leadership Skills: As a Head of Product Marketing, your ability to lead and mentor a team is crucial. Be sure to showcase your leadership experience and how you've successfully managed teams in the past. We’re looking for someone who can inspire and drive high performance!
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining the Bitrise team!
How to prepare for a job interview at Bitrise
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Bitrise's platform and its unique selling points. Familiarise yourself with their go-to-market strategies and how they position themselves in the mobile development ecosystem. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Leadership Skills
As a Head of Product Marketing, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on mentoring and developing talent. Highlight any processes you've implemented that improved team performance or collaboration.
✨Demonstrate Market Insight
Be ready to discuss current trends in the DevOps and mobile development space. Bring insights from your market research and competitive analysis experience. This shows that you can influence product development and marketing strategies based on data-driven insights.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Discuss how you’ve aligned marketing efforts with product roadmaps and customer needs, as this will resonate well with the interviewers.
