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- Tasks: Lead demand generation strategies and create impactful marketing campaigns for a cutting-edge tech company.
- Company: Join Bitrise, a remote-first company transforming mobile app development globally.
- Benefits: Enjoy competitive stock options, private medical insurance, and a flexible remote work environment.
- Other info: Be part of a dynamic team with opportunities for personal growth and collaboration.
- Why this job: Make a real impact in the mobile development space while working with top-tier clients.
- Qualifications: 7+ years in demand generation, preferably in B2B SaaS, with strong analytical and project management skills.
The predicted salary is between 80000 - 100000 £ per year.
Please note: we’re a remote-first company and offer the flexibility to work remotely within the country listed in the job posting. At Bitrise, we’re transforming how mobile products are developed and deployed for thousands of customers worldwide. Many customers discover us through events that either introduce them to our platform or help them understand a problem they’re facing and how we can solve it.
As the Head of Demand Generation at Bitrise, you’ll be responsible for developing, implementing, and optimizing our Demand Generation engine across our self-serve and direct sales GTM motions. You will be responsible for generating high-quality leads that fuel our sales pipeline and drive digital customer acquisition. Additionally, you will own and manage our marketing tech stack, working closely with Revenue Operations including sales ops, marketing ops, and product teams to create impactful campaigns that resonate with our target audience and deliver on business objectives.
Our Ideal Candidate
- A get-things-done attitude with an entrepreneurial spirit
- 7+ years of experience in demand generation at B2B SaaS companies, with working for companies in the $10M-$80M ARR range
- Experience with building or rebuilding a DemandGen engine, not just inheriting or managing one
- Proven track record owning a pipeline number and delivering against it with a small team and realistic budget
- Hands-on experience with marketing automation (HubSpot preferred) and CRM (Salesforce), including building workflows, lead scoring, and campaign execution
- Strong analytical skills with the ability to do reverse funnel math, build dashboards, and translate data into actionable decisions
- Experience with developer marketing or technical buyers where traditional B2B tactics don't work
- Experience operating in a hybrid PLG + sales-led environment and solid understanding on how DemandGen supports both motions
- Deep familiarity with paid digital (Google Ads, LinkedIn), ABM, content syndication, email nurture, and event-driven pipeline programs
- Comfortable with intent data platforms (6sense, Bombora) and knows when to keep the martech stack simple rather than adding more tools
- Actively uses AI tools in their marketing work to move faster, not because it's trendy
- Strong project management skills with the ability to run multiple campaigns simultaneously without dropping things
- Excellent communication and collaboration skills, especially with sales teams
- Experienced people manager, hiring and scaling growth marketing teams
What would really knock our socks off
- Experience in DevOps, CI/CD, mobile development tools, or developer platforms
- Familiarity with running DemandGen during a company positioning shift
- Experience working directly with BDR/SDR teams to align outbound and marketing programs
Your Role & Responsibilities
- Own the marketing-sourced and marketing-influenced pipeline number across both self-serve and direct sales motions
- Work backward from bookings targets to define required volume of MQLs, SQLs, and opportunities by channel, by month
- Build and run multi-channel DemandGen campaigns: paid digital (Google, LinkedIn), email nurture, content syndication, webinars, ABM plays, and event-driven programs
- Execute campaigns hands-on, not just plan them. Set up campaigns in HubSpot, manage paid media, write briefs, pull reports, and optimize based on performance data
- Manage and optimize the marketing tech stack with a focus on keeping it lean and effective. Partner with RevOps on lead scoring, routing, attribution, and reporting
- Build and maintain dashboards tracking pipeline generated, conversion rates by stage, cost per MQL/SQL, channel ROI, and pipeline velocity. Share these openly with no spin
- Partner with sales and BDRs regularly. Provide the right content, intent signals, and talk tracks. Listen to feedback and actually adjust programs based on it
- Collaborate with content and product marketing to ensure campaigns reflect Bitrise's positioning as the best platform for mobile, broader DevOps, and AI agent infrastructure
- Run continuous experiments on subject lines, landing pages, audience segments, channel mix, and messaging. Kill what doesn't work quickly, double down on what does
- Plan and execute events (owned webinars + third-party conferences) as pipeline programs with measurable targets, not just brand plays
- Document playbooks, campaign templates, and processes so what you build is repeatable and scalable
- Managing a team of 3 Marketing Managers - own their performance management, coaching, mentoring and growth with Bitrise
Required Skills & Competencies
- Pipeline Ownership & Accountability: Can do the math from bookings targets back through conversion rates to figure out exactly how many leads are needed per channel. Builds programs to hit those numbers. Flags issues early and comes with a plan to fix them.
- Campaign Execution at Speed: Gets campaigns from idea to live fast. Doesn't need 6 weeks to launch an email sequence or a webinar. Bias toward shipping and iterating rather than perfecting in a vacuum.
- Data Fluency & Analytical Rigor: Builds own reports and dashboards. Understands multi-touch attribution and its limitations. Checks numbers weekly and makes decisions based on data, not gut feel or what worked at their last company.
- Developer Audience Marketing: Understands that developers and engineering leaders don't respond to traditional B2B marketing. Knows how to create demand through technical content, community involvement, and product-led motions rather than pushy outbound.
- Cross-Functional Partnership: Works well with sales, BDRs, content, PMM, and RevOps. Not territorial. Actively seeks feedback from sales on lead quality and adjusts programs accordingly. The kind of marketer sales teams actually want to work with.
- Marketing Technology Proficiency: Hands-on with HubSpot (or equivalent MAP), Salesforce, paid media platforms, and ABM/intent tools. Can troubleshoot a broken workflow, set up lead scoring, and evaluate whether a new tool is actually worth adding to the stack.
- Experimentation Mindset: Constantly tests and iterates. Has killed programs that weren't delivering even if they were 'supposed to work.' Brings ideas to the table proactively, doesn't just execute what they're told.
- Project Management & Organization: Keeps multiple workstreams moving without letting things slip. Uses project management tools to track timelines and deliverables. Keeps work visible to cross-functional partners.
- Resilience & Bias to Action: Moves fast in ambiguous environments. Doesn't get stuck waiting for perfect information. Ships, learns, adjusts. Comfortable with the messy reality of building demand gen at a growth-stage company.
- Transparency & Communication: Tells people what's working and what isn't, straight up. Doesn't hide behind vanity metrics. Gives the CEO and sales leadership a clear, honest picture at all times.
What We Offer
- The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
- The security of working in a financially stable, growing company with an ever-expanding global customer base
- A remote working environment with opportunities for in-person collaboration
- A global customer portfolio to manage
- A competitive stock options package
- Private medical insurance & life assurance
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases. As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world. Some of the teams who already trust us are Tripadvisor, Shopify, Get Your Guide, or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
Head of Demand Generation in London employer: Bitrise
Contact Detail:
Bitrise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend virtual events, and engage with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your demand generation successes. Use real data to demonstrate how you've driven leads and conversions in past roles. This will make you stand out when chatting with hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Bitrise, and express your interest in working with them. Tailor your message to show how your experience aligns with their needs.
✨Tip Number 4
Prepare for interviews by researching the company’s current marketing strategies and challenges. Bring ideas to the table on how you can help improve their demand generation efforts. This shows initiative and that you’re already thinking about how to contribute!
We think you need these skills to ace Head of Demand Generation in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for demand generation and mobile development shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Experience: Make sure to highlight your relevant experience in demand generation, especially in B2B SaaS. We love seeing how you've built or rebuilt DemandGen engines and the results you've achieved. Be specific about your successes!
Be Data-Driven: Since we value analytical skills, include examples of how you've used data to drive decisions in your previous roles. Show us your ability to translate numbers into actionable insights that have led to successful campaigns.
Keep It Clear and Concise: While we appreciate detail, clarity is key! Make sure your application is easy to read and gets straight to the point. We want to understand your qualifications quickly, so avoid fluff and focus on what matters.
How to prepare for a job interview at Bitrise
✨Know Your Numbers
As the Head of Demand Generation, you'll need to demonstrate your ability to work backwards from bookings targets. Brush up on your pipeline maths and be ready to discuss how you would define the required volume of MQLs and SQLs by channel. This shows you understand the metrics that matter.
✨Showcase Your Campaign Execution Skills
Be prepared to talk about your hands-on experience with campaign execution. Share specific examples of how you've quickly launched successful campaigns in the past, especially using tools like HubSpot. Highlight your bias towards action and iteration over perfection.
✨Familiarise Yourself with Developer Marketing
Since Bitrise focuses on mobile development, it's crucial to understand how to engage a developer audience. Prepare to discuss your strategies for creating demand through technical content and community involvement rather than traditional B2B tactics. This will show you're aligned with their unique market.
✨Emphasise Cross-Functional Collaboration
Collaboration is key in this role. Be ready to share examples of how you've worked effectively with sales, BDRs, and other teams in the past. Highlight your communication skills and how you actively seek feedback to improve lead quality and campaign effectiveness.