At a Glance
- Tasks: Lead growth experiments and develop strategies to reach new audiences for innovative mobile products.
- Company: Join Bitrise, a remote-first company transforming mobile app development.
- Benefits: Competitive salary, stock options, private medical insurance, and remote work flexibility.
- Other info: Opportunity to learn about app development and work with top global companies.
- Why this job: Make a real impact in the mobile development space with a dynamic team.
- Qualifications: 5+ years in growth or product marketing, with experience in developer tools.
The predicted salary is between 70000 - 90000 £ per year.
Please note: we're a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.
At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing. As Growth PMM, you'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run, every channel you test, and every hypothesis you form will be grounded in product marketing insights. You'll work across our existing products and emerging ones to identify growth opportunities. This is not a performance marketing role and not a classic PMM role. It's for someone who thinks in funnels and systems, executes growth experiments, and uses product marketing as the foundation behind every growth decision.
Compensation: £70,000-£90,000
Our ideal candidate:
- 5+ years in growth marketing, product marketing, product management, or a hybrid of both, with experience in developer tools
- Demonstrated track record in growth experimentation and core product marketing: research, messaging, ICP, GTM, and CRO
- Experience in acquiring net new developer audiences
- Self-serve or PLG experience: activation funnels, conversion optimisation, in-app messaging
- Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
- Strong project management skills. You know how to move cross-functional work forward
- Self-starter who thrives in fast-moving environments
- Comes from a startup environment where you owned initiatives end-to-end
What would really knock our socks off:
- Experience with mobile DevOps, CI/CD, or developer infrastructure. Hands-on knowledge of mobile tools and processes
- Familiarity with the React Native ecosystem
- Experience building a developer community presence organically (Reddit, developer forums, tech communities)
- Proven track record in building or directing agentic growth workflows
- Bonus points if you can share a PMM or growth portfolio: landing pages, positioning docs, growth models, launch announcements, Reforge artifacts, or any public examples of your work.
Your responsibilities:
- Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog
- Lead GTM for new products with no established playbook
- Own messaging across GTM campaigns
- Develop a channel strategy for new products backed by evidence (product-channel fit)
- Build growth models, test them fast, and measure results
- Run cross-sell experiments into the existing customer base
- Design and execute experiments across paid, organic, community, and product channels, hands-on and with support
- Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live
What we offer:
- The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
- The security of working in a financially stable, growing company with an ever-expanding global customer base
- A remote working environment with opportunities for in-person collaboration
- A global customer portfolio to manage
- A competitive stock options package
- Private medical insurance & life assurance
About Bitrise: Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases. As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb, Reddit and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world. Some of the teams who already trust us are Tripadvisor, Shopify, Get Your Guide, or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
Growth Product Marketing Manager employer: Bitrise
At Bitrise, we pride ourselves on being a remote-first company that fosters a flexible and inclusive work culture, allowing you to thrive in your role as a Growth Product Marketing Manager. With a focus on employee growth and development, we offer opportunities to learn about app development while working with a diverse global customer base, all within a financially stable and rapidly expanding environment. Join us to make a meaningful impact in the mobile development space, backed by competitive compensation and benefits including stock options and private medical insurance.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bitrise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bitrise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bitrise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bitrise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bitrise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bitrise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bitrise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bitrise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bitrise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bitrise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
