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For Companies At a Glance
- Tasks: Lead marketing strategy and build a scalable brand for long-term growth.
- Company: Dynamic hospitality & retail group with exciting food concepts.
- Benefits: Salary up to £65,000, bonus, and clear career progression.
- Other info: Direct access to leadership and autonomy in decision-making.
- Why this job: Shape the future of a brand and influence its growth across multiple sites.
- Qualifications: Experience in hospitality marketing and ability to create structure in unstructured environments.
The predicted salary is between 65000 - 65000 £ per year.
A growing hospitality & retail group with multiple food concepts is entering a key phase of scale across the UK. They are now looking to bring in a Senior Marketing Manager to take full ownership of marketing and, more importantly, define how one of their core brands is built for long-term, repeatable growth.
This is a role for someone who wants to go beyond campaigns and get into the mechanics of how a brand expands across multiple sites and operators.
Where things stand
Up to now, marketing has been fairly informal and heavily supported by external partners. There is good activity, but no real structure behind it. The next step is putting proper foundations in place. Clear direction, consistent execution, and a model that can be rolled out as the business grows.
The opportunity
You will step in as the most senior marketing person in the business, taking full responsibility for one of the group’s lead brands. The focus is not just growth, but building something that can be replicated. As the business looks towards franchise, marketing needs to become clear, simple and scalable. You will also have exposure to the wider group, supporting launches, campaigns and brand activity across other concepts.
What this role involves
- Taking full ownership of brand direction and marketing output
- Building a clear and repeatable approach to marketing across multiple sites
- Creating practical tools, templates and guidelines that others can follow
- Planning and delivering campaigns that drive real footfall
- Leading launches for new locations
- Managing digital channels including paid and organic social
- Working with external agencies and holding them accountable
- Laying the groundwork for CRM and customer retention
- Partnering closely with operations to ensure ideas land properly on site
What they are looking for
- Background in hospitality, QSR or fast casual marketing
- Experience working across multi-site businesses
- Someone who has brought structure into a previously unstructured environment
- Strong digital and performance marketing knowledge
- Comfortable taking ownership and making decisions independently
- Commercial mindset with a focus on what actually drives revenue
What’s in it for you
Salary up to £65,000 plus bonus. Autonomy to shape how marketing is done. Direct access to leadership and influence over growth. A clear path into a Head of Marketing role as the business scales.
Senior Marketing Manager in London employer: Bite Talent
Contact Detail:
Bite Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and retail sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing successes, especially those that demonstrate your ability to build brands and drive growth. Use case studies to illustrate how you’ve brought structure to unstructured environments – this will really resonate with employers looking for someone to take ownership.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brand and marketing strategies. Think about how you can contribute to their growth and what practical tools you could implement. Bring fresh ideas to the table and show them you’re ready to lay the groundwork for their marketing success!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that Senior Marketing Manager role!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality and retail industry shine through. We want to see how your background aligns with our mission and how you can contribute to building a brand that thrives across multiple sites.
Be Clear and Structured: Since we're looking for someone to bring structure to our marketing efforts, make sure your application reflects that. Use clear headings, bullet points, and concise language to demonstrate your ability to create a repeatable approach in your previous roles.
Highlight Your Digital Savvy: We’re keen on candidates who have strong digital and performance marketing knowledge. Make sure to include specific examples of how you've successfully managed digital channels and campaigns in the past, showcasing your ability to drive footfall and revenue.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specifics of this role. We want to see how your experience directly relates to the responsibilities outlined in the job description. And remember, apply through our website for the best chance!
How to prepare for a job interview at Bite Talent
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and current marketing strategies. Understand their food concepts and how they fit into the hospitality landscape. This will help you articulate how you can build a structured marketing approach that aligns with their vision.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples where you've successfully implemented structured marketing strategies in previous roles. Highlight how you’ve taken ownership of projects and driven growth, especially in multi-site environments. This will demonstrate your ability to create repeatable models for success.
✨Be Ready to Discuss Digital Marketing
Since digital channels are crucial for this role, brush up on your knowledge of both paid and organic social strategies. Be prepared to share insights on how you’ve used these channels to drive footfall and customer engagement in the past.
✨Emphasise Collaboration Skills
This role requires close partnership with operations and external agencies. Think of examples where you’ve successfully collaborated with different teams to launch campaigns or initiatives. Show them you can bridge the gap between marketing and operations effectively.