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- Tasks: Lead local marketing efforts and manage daily operations for our boutique hotel and restaurant.
- Company: Join a vibrant team at a unique hotel and restaurant in Plymouth's historic Royal William Yard.
- Benefits: Enjoy 50% off food, discounted stays, and access to financial wellbeing tools.
- Why this job: Be part of a creative environment that values community engagement and personal growth.
- Qualifications: 2+ years in marketing, strong communication skills, and a passion for hospitality.
- Other info: Participate in staff events, career development courses, and win exciting rewards.
The predicted salary is between 30000 - 42000 £ per year.
Overview
We currently have a wonderful opportunity to join our dynamic team as a Local Marketing Manager/Duty Manager at our Plymouth site. Nestled in the historic Royal William Yard, our boutique hotel and signature restaurant offer a unique blend of comfort, character, and cuisine. We pride ourselves on delivering personalised service, locally inspired experiences, and a warm, welcoming atmosphere. We’re looking for a creative and driven Local Marketing Manager to bring our brand to life, attract the right audience, and help us grow our presence in the community and beyond.
Job summary
The Local Marketing Manager/Duty Manager will combine creative marketing with strong operational leadership to drive customer loyalty, brand awareness, and revenue growth. Working closely with the General Manager, Marketing, and restaurant team, they will ensure consistent delivery of our brand vision, high standards of service, and an exceptional guest experience.
Key responsibilities
- Work alongside the General Manager to manage room rates, build consistent corporate trade and stay packages with local businesses.
- Develop and execute a comprehensive local marketing plan for both the restaurant and hotel.
- Act as Duty Manager, overseeing daily operations, ensuring exceptional guest service, and maintaining high operational standards.
- Manage budgets, liaise with local suppliers, and make decisions on promotions, events, and partnerships in line with business objectives.
- Identify key customer segments and develop targeted marketing campaigns.
- Track and report on ROI for marketing initiatives and adjust strategies accordingly.
- Digital Marketing & Social Media: Manage and grow social media presence (Instagram, Facebook, TikTok, etc.) with engaging, brand-aligned content.
- Oversee Google My Business, TripAdvisor, Yelp, and other review platforms.
- Brand & Community Engagement: Develop local partnerships (e.g. tourism boards, local businesses, events, influencers).
- Organise and promote in-house events, seasonal promotions, and community initiatives.
- Work alongside the General Manager and central marketing team to maintain brand consistency and push wider brand initiatives.
Qualifications
- 2+ years of experience in marketing, preferably in hospitality, food & beverage, or lifestyle brands.
- Excellent communication, writing, and storytelling skills.
- Strong visual and brand awareness.
- Self-starter with a creative mindset and a love for food, hospitality, and community.
Benefits
We offer competitive benefits including:
- Unlimited 50% discount off our food for friends and family at any of our Bistrots
- Access to Wagestream for earnings visibility and financial wellbeing tools
- Discounted room rates at our two hotels
- Discounted selected dishes on shift and wines at cost price
- 24/7 employee assistance programme and wellbeing support
- Staff nights out and regular incentives
- Annual company rewards including holiday vouchers
- Future Leaders course for bespoke career development
- Length of service awards
Additional information
- Job type: Contract (employment type)
- Industry: Marketing Services
Referrals increase your chances of interviewing at Bistrot Pierre by 2x.
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Local Marketing Manager and Duty Manager employer: Bistrot Pierre
Contact Detail:
Bistrot Pierre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Manager and Duty Manager
✨Tip Number 1
Familiarise yourself with the local market in Plymouth. Understanding the community, its businesses, and customer preferences will help you tailor your marketing strategies effectively.
✨Tip Number 2
Showcase your creativity by preparing a few marketing ideas or campaigns that could work for the hotel and restaurant. This proactive approach can set you apart during discussions with the hiring team.
✨Tip Number 3
Network with local businesses and influencers in Plymouth before applying. Building these connections can provide insights into potential partnerships and demonstrate your commitment to community engagement.
✨Tip Number 4
Be prepared to discuss your experience with digital marketing and social media management. Highlight specific platforms you've worked with and any successful campaigns you've executed to showcase your expertise.
We think you need these skills to ace Local Marketing Manager and Duty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and hospitality. Emphasise any previous roles where you developed marketing strategies or managed operations, as these are key for the Local Marketing Manager/Duty Manager position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for hospitality and community engagement. Mention specific examples of how you've successfully executed marketing campaigns or improved guest experiences in past roles.
Showcase Your Creativity: Since the role requires a creative mindset, consider including a portfolio or examples of past marketing work. This could be social media campaigns, promotional materials, or events you've organised that align with the brand's vision.
Highlight Communication Skills: Given the importance of communication in this role, ensure you demonstrate your excellent writing and storytelling skills throughout your application. Use clear, engaging language to convey your ideas and experiences.
How to prepare for a job interview at Bistrot Pierre
✨Showcase Your Creativity
As a Local Marketing Manager, creativity is key. Prepare examples of past marketing campaigns you've developed, especially those that drove engagement or revenue. Be ready to discuss how you can bring fresh ideas to the table for this role.
✨Understand the Brand
Familiarise yourself with the hotel's brand and its unique offerings. Research their current marketing strategies and think about how you can enhance their presence in the community. This will show your genuine interest and commitment to the role.
✨Demonstrate Leadership Skills
Since this role combines marketing with operational leadership, be prepared to discuss your experience in managing teams and ensuring high service standards. Share specific examples where you successfully led a team or improved guest experiences.
✨Engage with Digital Marketing
Given the emphasis on social media and digital marketing, come equipped with insights on current trends and how they can be applied to the hotel and restaurant. Discuss your experience with platforms like Instagram and Facebook, and how you can leverage them to grow the brand's online presence.
