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- Tasks: Lead local marketing efforts for our boutique hotel and restaurant, boosting brand awareness and community engagement.
- Company: Join a unique boutique hotel and restaurant in Plymouth, known for personalised service and local experiences.
- Benefits: Enjoy 50% off food, competitive pay, discounted stays, and access to financial wellbeing tools.
- Why this job: Be part of a creative team that values community, offers career development, and hosts fun staff events.
- Qualifications: 2+ years in marketing, strong communication skills, and a passion for hospitality and community.
- Other info: Opportunity for bespoke career development through our Future Leaders course.
The predicted salary is between 28800 - 43200 £ per year.
Overview
We currently have a wonderful opportunity to join our dynamic team as a Local Marketing Manager at our site in Plymouth. Nestled in the historic Royal William Yard our boutique hotel and signature restaurant offer a unique blend of comfort, character, and cuisine. We pride ourselves on delivering personalised service, locally inspired experiences, and a warm, welcoming atmosphere. We’re looking for a creative and driven Local Marketing Manager to bring our brand to life, attract the right audience, and help us grow our presence in the community and beyond.
Job Summary
The Local Marketing Manager will be responsible for planning and executing all local marketing efforts for both the boutique hotel and restaurant. This includes building brand awareness, increasing traffic and bookings, managing social media and fostering partnerships with the local community and tourism industry.
Key Responsibilities
- Work alongside the General Manager to manage room rates, build consistent corporate trade and build stay packages with local businesses.
- Develop and execute a comprehensive local marketing plan for both the restaurant and hotel.
- Identify key customer segments and develop targeted marketing campaigns.
- Track and report on ROI for marketing initiatives and adjust strategies accordingly.
- Digital Marketing & Social Media: Manage and grow social media presence (Instagram, Facebook, TikTok, etc.) with engaging, brand-aligned content.
- Oversee Google My Business, TripAdvisor, Yelp, and other review platforms.
- Brand & Community Engagement: Develop local partnerships (e.g. tourism boards, local businesses, events, influencers).
- Organise and promote in-house events, seasonal promotions, and community initiatives.
- Work alongside the general manager and central marketing team to maintain brand consistency and push wider brand initiatives.
Qualifications
- 2+ years of experience in marketing, preferably in hospitality, food & beverage, or lifestyle brands.
- Excellent communication, writing, and storytelling skills.
- Strong visual and brand awareness.
- Self-starter with a creative mindset and a love for food, hospitality, and community.
Benefits
- Treat your friends and family to an unlimited 50% discount off our food at any of our Bistrots
- An awesome service charge on top of your competitive hourly pay rate
- Sign up to the financial wellbeing platform Wagestream, which lets you track your earnings, access your wages before payday, set up savings and provides a financial health score checker
- Discounted room rates at our two hotels
- Discounted selected dishes on shift, and wines at cost price
- We take well-being seriously, so you’ll have access to our 24/7 employee assistance programme
- Fantastic staff nights out and on-shift daily and monthly incentives
- Annual company rewards get the chance to win holiday vouchers for you and your loved ones
- Take part in our Future Leaders course, where you can experience bespoke career development
- Length of service awards
Additional details
- INDMANAGE
- LNKD1_UKTJ
Seniority level
- Entry level
Employment type
- Contract
Job function
- Marketing
Industries
- Marketing Services
#J-18808-Ljbffr
Local Marketing Manager employer: Bistrot Pierre
Contact Detail:
Bistrot Pierre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Manager
✨Tip Number 1
Familiarise yourself with the local community and its key players. Attend local events, visit nearby businesses, and engage with potential partners to build relationships that could benefit your role as a Local Marketing Manager.
✨Tip Number 2
Showcase your creativity by preparing a few marketing ideas or campaigns tailored specifically for the hotel and restaurant. This will demonstrate your proactive approach and understanding of the brand's unique character.
✨Tip Number 3
Highlight your experience with social media management by sharing examples of successful campaigns you've executed in the past. Be ready to discuss how you can grow the hotel's online presence and engage with the community.
✨Tip Number 4
Research the latest trends in hospitality marketing and be prepared to discuss how you can apply these trends to enhance the hotel's visibility and attract more guests. This shows your commitment to staying ahead in the industry.
We think you need these skills to ace Local Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within the hospitality or food and beverage sectors. Emphasise any specific campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for local marketing and community engagement. Mention how your creative mindset aligns with the company's values and how you can contribute to their brand growth.
Showcase Your Digital Skills: Since the role involves managing social media and digital marketing, include examples of your previous work in these areas. Highlight any successful campaigns or strategies you've implemented that increased engagement or bookings.
Demonstrate Community Engagement: Discuss any past experiences where you've built partnerships with local businesses or organisations. This will show your understanding of the importance of community in marketing efforts and your ability to foster those relationships.
How to prepare for a job interview at Bistrot Pierre
✨Showcase Your Creativity
As a Local Marketing Manager, creativity is key. Prepare examples of past marketing campaigns you've executed, especially those that involved unique ideas or local partnerships. This will demonstrate your ability to think outside the box and bring the brand to life.
✨Know the Local Scene
Familiarise yourself with Plymouth and its community. Research local businesses, events, and tourism trends. Being able to discuss how you would engage with the local audience will show your commitment to the role and your understanding of the market.
✨Prepare for Digital Marketing Questions
Since managing social media presence is crucial, be ready to discuss your experience with platforms like Instagram and Facebook. Have specific examples of successful posts or campaigns that increased engagement or bookings, and be prepared to share your strategies for growing an online community.
✨Demonstrate Your Analytical Skills
The role requires tracking ROI for marketing initiatives. Be prepared to discuss how you measure success in your campaigns. Bring examples of how you've adjusted strategies based on data analysis, showcasing your ability to adapt and optimise marketing efforts.
