Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage UK retail accounts and optimise business strategies for our gourmet brands.
- Company: Fast-growing French family business, voted France’s favourite brand in 2022.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Join a leading brand and make an impact in the FMCG sector.
- Qualifications: 3-5 years in UK FMCG retail, strong organisational and interpersonal skills.
- Other info: Office based in London with travel across the UK required.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A key player in the French biscuits, cakes and ready to fill sectors, St Michel is a fast-growing French independent family business. Our 8 factories are located in France and our products are sold internationally, in over 100 countries. Besides, St Michel was voted France’s favourite brand in 2022, all categories! Our trademark? We invent and manufacture gourmet products, paying particular attention to the quality of the ingredients and their origins, as well as taking into account the producers, animal welfare and the environment. Our CSR approach “Le Goût de la Transmission” is at the heart of everything we do. At St Michel, we are driven by a single goal: be the world leader of French-style cakes and biscuits.
Reporting to the Head of UK and ROI, you will be responsible for managing a portfolio of UK Retail accounts, with whom you will develop and optimize our business in line with the company’s sales strategy.
Your main responsibilities:
- You are the privileged customer contact for your portfolio, working closely with our local importer.
- You are responsible for deploying our brands (Bonne Maman, St Michel, St Aubert) and retailer’s own brands in the retail market.
- You negotiate national agreements in line with the company’s sales policy.
- You ensure that objectives are met: assortment, promotions, merchandising, volume, sales revenue… and if necessary, propose corrective actions.
- Manage and monitor promotional budgets.
- You draw up brand reviews and define growth levers for your accounts.
- You keep abreast of new trends in our product categories and about the competitive environment.
The position is UK based with an office in London and is to be filled as soon as possible. Travelling within the UK area is to be expected. Driving license required.
You have a higher education qualification in business, with a minimum of 3-5 years’ significant experience in a UK FMCG retail-related position. A very good knowledge of the UK market is essential. You are recognised for your organisational and interpersonal skills, your ability to convince and your proactivity. You are familiar with Microsoft Pack Office, especially Excel and PowerPoint. Speaking French would be a plus.
Apply now! We promise, we won’t eat you.
National Key Account Manager FMCG Retail (M/F) employer: Biscuiterie Saint-Michel
Contact Detail:
Biscuiterie Saint-Michel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Key Account Manager FMCG Retail (M/F)
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a National Key Account Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching St Michel and their products. Understand their brand values and how they align with your own. This will help you stand out as a candidate who truly gets what they're about and is ready to contribute to their mission.
✨Tip Number 3
Practice your negotiation skills! As a National Key Account Manager, you'll need to be persuasive. Role-play with a friend or mentor to refine your approach and boost your confidence before those crucial discussions.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace National Key Account Manager FMCG Retail (M/F)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Key Account Manager role. Highlight your experience in FMCG retail and any relevant achievements that align with our goals at St Michel. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the brand and your understanding of the UK market. Let us know why you're the perfect fit for St Michel and how you can help us achieve our mission.
Showcase Your Skills: Don’t forget to highlight your organisational and interpersonal skills in your application. We’re looking for someone who can negotiate effectively and manage relationships, so give us examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Biscuiterie Saint-Michel
✨Know Your Brands Inside Out
Before the interview, make sure you research St Michel and its key brands like Bonne Maman and St Aubert. Understand their product offerings, market positioning, and recent news. This will show your genuine interest and help you discuss how you can contribute to their growth.
✨Showcase Your Negotiation Skills
Since the role involves negotiating national agreements, prepare examples from your past experiences where you successfully negotiated deals or improved sales. Be ready to discuss your approach and the outcomes, as this will demonstrate your capability in a crucial aspect of the job.
✨Understand the UK FMCG Landscape
Brush up on current trends in the UK FMCG market, especially in biscuits and cakes. Be prepared to discuss how these trends could impact St Michel's strategy and how you would leverage them to optimise business with your retail accounts.
✨Be Ready for Practical Scenarios
Expect situational questions that assess your problem-solving skills. Think about potential challenges you might face in managing promotional budgets or meeting sales objectives, and prepare your strategies for overcoming them. This will highlight your proactive nature and organisational skills.
