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- Tasks: Manage key retail accounts and drive business growth for iconic French brands.
- Company: Fast-growing family business known for quality gourmet products.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Why this job: Join a beloved brand and make an impact in the FMCG sector.
- Qualifications: 3-5 years experience in UK FMCG retail and strong organisational skills.
- Other info: Office based in London with travel across the UK required.
The predicted salary is between 36000 - 60000 £ per year.
A key player in the French biscuits, cakes and ready to fill sectors, St Michel is a fast-growing French independent family business. Our 8 factories are located in France and our products are sold internationally, in over 100 countries. Besides, St Michel was voted France's favourite brand in 2022, all categories! Our trademark? We invent and manufacture gourmet products, paying particular attention to the quality of the ingredients and their origins, as well as taking into account the producers, animal welfare and the environment. Our CSR approach "Le Goût de la Transmission" is at the heart of everything we do. At St Michel, we are driven by a single goal: be the world leader of French-style cakes and biscuits.
Reporting to the Head of UK and ROI, you will be responsible for managing a portfolio of UK Retail accounts, with whom you will develop and optimize our business in line with the company's sales strategy.
Your main responsibilities:
- You are the privileged customer contact for your portfolio, working closely with our local importer.
- You are responsible for deploying our brands (Bonne Maman, St Michel, St Aubert) and retailer's own brands in the retail market.
- You negotiate national agreements in line with the company's sales policy.
- You ensure that objectives are met: assortment, promotions, merchandising, volume, sales revenue... and if necessary, propose corrective actions.
- Manage and monitor promotional budgets.
- You draw up brand reviews and define growth levers for your accounts.
- You keep abreast of new trends in our product categories and about the competitive environment.
The position is UK based with an office in London and is to be filled as soon as possible. Travelling within the UK area is to be expected. Driving license required.
You have a higher education qualification in business, with a minimum of 3-5 years' significant experience in a UK FMCG retail-related position. A very good knowledge of the UK market is essential. You are recognised for your organisational and interpersonal skills, your ability to convince and your proactivity. You are familiar with Microsoft Pack Office, especially Excel and PowerPoint. Speaking French would be a plus.
Apply now! We promise, we won't eat you.
National Key Account Manager FMCG Retail (M/F) in London employer: Biscuiterie Saint-Michel
Contact Detail:
Biscuiterie Saint-Michel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Key Account Manager FMCG Retail (M/F) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a National Key Account Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching St Michel and its products. Understand their brand values and how they align with your own. This will help you showcase your passion for their mission and demonstrate that you're the perfect fit for the team.
✨Tip Number 3
Practice your negotiation skills! As a National Key Account Manager, you'll need to be persuasive. Role-play with a friend or mentor to refine your approach and boost your confidence before those crucial discussions.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the St Michel family. Let's get you that dream job!
We think you need these skills to ace National Key Account Manager FMCG Retail (M/F) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Key Account Manager role. Highlight your experience in FMCG retail and any relevant achievements that align with our goals at St Michel. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the industry and why you’re excited about joining St Michel. Don’t forget to mention your knowledge of the UK market and how you can help us grow.
Showcase Your Skills: We’re looking for organisational and interpersonal skills, so make sure to highlight these in your application. Provide examples of how you've successfully negotiated agreements or managed accounts in the past. This will help us see your potential!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we promise, we won’t eat you!
How to prepare for a job interview at Biscuiterie Saint-Michel
✨Know Your Brands Inside Out
Before the interview, make sure you research St Michel and its key brands like Bonne Maman and St Aubert. Understand their product offerings, market positioning, and recent news. This will show your genuine interest and help you discuss how you can contribute to their growth.
✨Prepare for Negotiation Scenarios
Since you'll be negotiating national agreements, practice common negotiation scenarios relevant to FMCG retail. Think about how you would approach discussions on pricing, promotions, and merchandising. Being prepared will demonstrate your confidence and strategic thinking.
✨Showcase Your Market Knowledge
Be ready to discuss trends in the UK FMCG market and how they could impact St Michel's business. Bring insights about competitors and consumer preferences. This will highlight your expertise and ability to adapt strategies based on market dynamics.
✨Demonstrate Your Organisational Skills
As a National Key Account Manager, organisation is key. Prepare examples of how you've successfully managed multiple accounts or projects in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses and showcase your achievements.
