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- Tasks: Lead the growth of our Wholesale and Marketplace channels for profitable results.
- Company: Join Biscuiteers, the luxury gifting brand known for hand-iced biscuits.
- Benefits: Enjoy a 35% staff discount, daily breakfast, and a fun work environment.
- Other info: Be part of a creative team that values collaboration and celebrates success.
- Why this job: Make a real impact by building strong partnerships and driving growth.
- Qualifications: Proven experience in leading Wholesale/Marketplace channels with strong commercial results.
The predicted salary is between 60000 - 80000 £ per year.
Join the magic at Biscuiteers! We’re the award-winning luxury gifting brand known as the NET-A-PORTER of biscuits. Since 2007, we’ve been hand-icing joy into every biscuit, and in 2025 alone, we iced approximately 3 million! Our aim is to provide a seamless, joyful experience that delivers a little magic, one hand-iced biscuit at a time. As well as our eCommerce business, we have a Notting Hill biscuit boutique, where we offer ‘School of Icing’ events, teaching our customers to ice like an expert, while they enjoy a cup of tea or coffee…or even a glass of Prosecco. We also work with a huge range of wholesale and corporate clients, creating bespoke and branded designs for every occasion.
We are guided by our four core values: Innovative, Collaborative, Entrepreneurial, and Driven. These values live through the creativity of our products, the way we work together, the focus on results attitude and the energy and positivity with which we approach all we do.
An exciting opportunity has arisen for a commercially driven Head of Channel Expansion to lead the strategic expansion, performance and profitability of our Wholesale and Marketplace channels. Reporting to the CEO, you will drive sustainable, profitable growth by building a high-quality network of long-term partners, leading channel strategy, and owning revenue and margin performance. This role sits at the intersection of commercial, brand and strategy and is perfect for someone who loves turning strong partnerships into standout results.
KEY RESPONSIBILITIES:What You’ll Do:
- Lead the strategy and growth of our Wholesale and Marketplace channels, delivering profitable results.
- Build and manage strong, long-term partnerships with key wholesale and marketplace partners.
- Own revenue, margin and trading performance, ensuring disciplined and sustainable growth.
- Develop and scale the Marketplace channel in line with brand and pricing strategy.
- Create tailored commercial plans across range, pricing and promotions to maximise partner performance.
- Lead, coach and develop a high-performing team.
- Work closely with Finance, Marketing, NPD and Operations to deliver launches and activations.
- Track performance, report on results, and turn insight into clear commercial action.
- Proven experience leading Wholesale and/or Marketplace channels with strong commercial results.
- A relationship-first mindset, with the ability to build trusted, long-term partner partnerships.
- Strong commercial skills, with confidence owning revenue, margin and profitability.
- Experience shaping ranging, pricing and promotional strategies to drive performance.
- Marketplace knowledge, with a track record of scaling platforms and optimising execution.
- Data-driven thinking, with strong forecasting, planning and analytical skills.
- Inspirational leadership skills, with experience developing high-performing teams.
- Excellent stakeholder management and cross-functional collaboration skills.
- A proactive, opportunity-led approach with the ability to trade smart and solve problems quickly.
- Wholesale revenue growth (YoY)
- Marketplace revenue growth (YoY)
- Gross margin performance (partner-led channels)
- Performance, growth and retention of key wholesale accounts
- Quality and strategic value of new wholesale/distributor partners
- Forecast accuracy for partner-led channels
- Strength and depth of partner relationships (qualitative & commercial outcomes)
- Team performance against agreed objectives
Why you’ll love it here:
- Shopping – 35% staff discount on all our beautiful products
- Food – Daily breakfast provided to keep you fuelled
- Travel – Cycle to Work Scheme available
- Bring your friends – Staff referral scheme with up to £500 reward
- Birthday treats – A gift to celebrate your special day
- Social life – Annual staff party, Christmas lunch, and Biscuiteer Awards
- The Future – Automatic pension contributions with ethical fund options
If you thrive in a fast-paced, opportunity-led environment and enjoy building partnerships that deliver real commercial impact, we’d love to hear from you.
Head of Channel Expansion in Mitcham employer: Biscuiteers
Contact Detail:
Biscuiteers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Channel Expansion in Mitcham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential partners or mentors. You never know who might help you land that dream role!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Biscuiteers, let your enthusiasm shine through. Talk about how their values resonate with you and share ideas on how you could contribute to their growth. It’s all about making that personal connection!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Know their products, their market position, and their competitors. Bring fresh ideas to the table on how you can help expand their channels. This shows you’re not just interested in the job, but in the company’s success too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Biscuiteers family. Let’s make some magic happen together!
We think you need these skills to ace Head of Channel Expansion in Mitcham
Some tips for your application 🫡
Show Your Passion for Biscuits: When you’re writing your application, let your love for our hand-iced biscuits shine through! Share why you’re excited about the role and how you can bring that magic to our Wholesale and Marketplace channels.
Highlight Your Commercial Savvy: Make sure to showcase your experience in leading Wholesale or Marketplace channels. We want to see those strong commercial results you've achieved, so don’t hold back on the numbers and successes!
Emphasise Collaboration Skills: Since we value collaboration, mention any experiences where you’ve built strong partnerships or worked cross-functionally. Show us how you can lead a team and work with others to achieve standout results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to get your application and ensures you’re considered for this exciting opportunity to join our fun-loving team!
How to prepare for a job interview at Biscuiteers
✨Know Your Numbers
As the Head of Channel Expansion, you'll need to demonstrate your strong commercial skills. Brush up on key metrics like revenue growth and margin performance. Be ready to discuss how you've driven results in previous roles, using specific examples to showcase your data-driven thinking.
✨Showcase Your Relationship Skills
This role is all about building long-term partnerships. Prepare to share stories that highlight your relationship-first mindset. Think about times when you’ve successfully managed key accounts or collaborated with cross-functional teams to achieve a common goal.
✨Be Ready to Discuss Strategy
You’ll be leading the strategy for Wholesale and Marketplace channels, so come prepared with ideas. Research Biscuiteers’ current market position and think about tailored commercial plans you could propose. Show them you’re proactive and can trade smart!
✨Emphasise Your Leadership Style
As a leader, it’s crucial to inspire and develop high-performing teams. Be ready to talk about your leadership experiences, focusing on how you’ve coached others to success. Highlight your ability to foster collaboration and maintain a positive team environment.