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- Tasks: Lead and grow our wholesale channel, managing key retailer relationships.
- Company: Join Biscuiteers, the luxury biscuit brand redefining gifting since 2007.
- Benefits: Enjoy a 35% staff discount, free breakfast, and a cycle to work scheme.
- Why this job: Be part of a creative team that celebrates success and loves biscuits!
- Qualifications: 3+ years in wholesale or sales account management with strong communication skills.
- Other info: Regular socials and an annual Biscuiteer Awards to celebrate achievements.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At Biscuiteers, we believe in delivering joy—one beautifully hand-iced biscuit at a time. Since 2007, we’ve redefined luxury gifting with our award-winning collections, lovingly crafted in London and delivered worldwide. With over 3 million biscuits iced in 2024 alone, we’re proud to be known as the “NET-A-PORTER of biscuits.” Alongside our thriving eCommerce business, we operate a Notting Hill Biscuit Icing Cafe offering our popular School of Icing experiences. We also collaborate with leading corporate clients to create bespoke, branded biscuit gifts for every occasion.
As we continue to grow, we’re looking for a passionate and strategic Head of Wholesale to join our Corporate team.
What You’ll Do...
- As a key member of our Corporate Sales team, you’ll lead and grow our wholesale channel, managing relationships with high-profile retailers and identifying new opportunities to expand our reach.
- Wholesale Strategy & Growth
- Manage and grow key wholesale accounts (retailers, department stores, marketplaces).
- Identify and onboard new partners across diverse sectors including hospitality and cultural venues.
- Build strong, collaborative relationships with buyers and stakeholders.
- Sales & Reporting
- Develop and implement a strategic wholesale sales plan.
- Monitor performance through regular reporting and forecasting.
- Drive visibility, distribution, and rate of sale across all accounts.
- Operations & Product Development
- Collaborate with New Product Development (NPD) and Production teams to deliver bespoke client designs.
- Ensure commercial targets are met and operational processes run smoothly.
- Marketing & Brand Activation
- Support product launches and marketing campaigns within wholesale channels.
- Work closely with the marketing team on trade marketing, content, and events.
- Leverage wholesale relationships to uncover new brand opportunities.
- Client Relationship Management
- Provide merchandising support in-store and online.
- Conduct regular partner visits and attend industry events.
What You’ll Bring...
- 3+ years’ experience in wholesale or sales account management.
- A strategic mindset with a proven track record of growing accounts.
- Excellent communication and relationship-building skills.
- Strong attention to detail and the ability to thrive under pressure.
- A flexible, problem-solving attitude—and a love for biscuits!
Why You’ll Love Working With Us...
We’re a creative, close-knit team that works hard and celebrates big. Here’s a taste of what we offer:
- 35% staff discount on all Biscuiteers products
- Free daily breakfast to start your day right
- Cycle to Work Scheme
- Staff referral bonus of up to ÂŁ500
- Birthday gift from us to you
- Regular socials, including our annual Biscuiteer Awards
- Pension scheme with ethical investment options
Head of Wholesale employer: Biscuiteers
Contact Detail:
Biscuiteers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Wholesale
✨Tip Number 1
Familiarise yourself with the luxury gifting market, especially in the food sector. Understanding current trends and competitors will help you speak confidently about how you can contribute to Biscuiteers' growth.
✨Tip Number 2
Network with professionals in the wholesale and retail sectors. Attend industry events or trade shows where you can meet potential partners and buyers, showcasing your relationship-building skills.
✨Tip Number 3
Prepare to discuss specific strategies for growing wholesale accounts. Think about innovative ideas that could enhance visibility and distribution of Biscuiteers products in various retail environments.
✨Tip Number 4
Show your passion for Biscuiteers and its products during interviews. Share your love for biscuits and how it aligns with the company's mission to deliver joy through beautifully crafted gifts.
We think you need these skills to ace Head of Wholesale
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Biscuiteers' brand values and their unique approach to luxury gifting. Familiarise yourself with their products and recent initiatives to tailor your application accordingly.
Tailor Your CV: Highlight your relevant experience in wholesale or sales account management. Make sure to showcase your strategic mindset and any successful account growth you've achieved in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the role and the company. Mention specific examples of how your skills align with the responsibilities outlined in the job description, particularly in managing relationships and driving sales.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application demonstrates attention to detail, which is crucial for the Head of Wholesale position.
How to prepare for a job interview at Biscuiteers
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Biscuiteers and its products during the interview. Share what you love about their unique approach to luxury gifting and how it aligns with your personal values.
✨Demonstrate Strategic Thinking
Prepare to discuss your previous experiences in wholesale or sales account management. Highlight specific strategies you've implemented to grow accounts and how you can apply similar tactics at Biscuiteers.
✨Build Rapport with Interviewers
Since relationship-building is key for this role, focus on establishing a connection with your interviewers. Ask insightful questions about their experiences and the company culture to show your interest in collaboration.
✨Prepare for Scenario-Based Questions
Anticipate questions that may require you to solve problems or handle challenging situations. Think of examples from your past where you successfully navigated difficulties in wholesale or client management.