At a Glance
- Tasks: Lead the growth of our Wholesale and Marketplace channels for profitable results.
- Company: Award-winning luxury gifting brand, known for hand-iced biscuits.
- Benefits: 35% staff discount, daily breakfast, cycle to work scheme, and annual parties.
- Other info: Exciting opportunity for growth in a collaborative and energetic workplace.
- Why this job: Join a fun-loving team and make a real impact in a creative environment.
- Qualifications: Proven experience in leading Wholesale/Marketplace channels with strong commercial results.
The predicted salary is between 60000 - 80000 £ per year.
We’re the award-winning luxury gifting brand known as the NET-A-PORTER of biscuits. Since 2007, we’ve been hand-icing joy into every biscuit, and in 2025 alone, we iced approximately 3 million! Our aim is to provide a seamless, joyful experience that delivers a little magic, one hand-iced biscuit at a time. As well as our eCommerce business, we have a Notting Hill biscuit boutique, where we offer ‘School of Icing’ events, teaching our customers to ice like an expert, while they enjoy a cup of tea or coffee...or even a glass of Prosecco. We also work with a huge range of wholesale and corporate clients, creating bespoke and branded designs for every occasion.
We are guided by our four core values; Innovative, Collaborative, Entrepreneurial, and Driven. These values live through the creativity of our products, the way we work together, the focus on results attitude and the energy and positivity with which we approach all we do.
An exciting opportunity has arisen for a commercially driven Head of Channel Expansion. This is currently a fixed term contract as maternity cover, and will require leading the strategic expansion, performance and profitability of our Wholesale and Marketplace channels. Reporting to the CEO, you will drive sustainable, profitable growth by building a high‑quality network of long‑term partners, leading channel strategy, and owning revenue and margin performance. This role sits at the intersection of commercial, brand and strategy and is perfect for someone who loves turning strong partnerships into standout results.
KEY RESPONSIBILITIESWhat You’ll Do:
- Lead the strategy and growth of our Wholesale and Marketplace channels, delivering profitable results.
- Build and manage strong, long‑term partnerships with key wholesale and marketplace partners.
- Own revenue, margin and trading performance, ensuring disciplined and sustainable growth.
- Develop and scale the Marketplace channel in line with brand and pricing strategy.
- Create tailored commercial plans across range, pricing and promotions to maximise partner performance.
- Lead, coach and develop a high‑performing team.
- Work closely with Finance, Marketing, NPD and Operations to deliver launches and activations.
- Track performance, report on results, and turn insight into clear commercial action.
- Proven experience leading Wholesale and/or Marketplace channels with strong commercial results.
- A relationship‑first mindset, with the ability to build trusted, long‑term partner partnerships.
- Strong commercial skills, with confidence owning revenue, margin and profitability.
- Experience shaping ranging, pricing and promotional strategies to drive performance.
- Marketplace knowledge, with a track record of scaling platforms and optimising execution.
- Data‑driven thinking, with strong forecasting, planning and analytical skills.
- Inspirational leadership skills, with experience developing high‑performing teams.
- Excellent stakeholder management and cross‑functional collaboration skills.
- A proactive, opportunity‑led approach with the ability to trade smart and solve problems quickly.
- Wholesale revenue growth (YoY)
- Gross margin performance (partner-led channels)
- Performance, growth and retention of key wholesale accounts
- Quality and strategic value of new wholesale / distributor partners
- Forecast accuracy for partner-led channels
- Strength and depth of partner relationships (qualitative & commercial outcomes)
- Team performance against agreed objectives
Why you’ll love it here: We’re a creative, fun-loving bunch who work hard, celebrate big, and genuinely care about each other and the planet. Here’s how we sweeten your working day:
- Shopping – 35% staff discount on all our beautiful products
- Food – Daily breakfast provided to keep you fuelled
- Travel – Cycle to Work Scheme available
- Bring your friends – Staff referral scheme with up to £500 reward
- Birthday treats – A gift to celebrate your special day
- Social life – Annual staff party, Christmas lunch, and Biscuiteer Awards
- The Future – Automatic pension contributions with ethical fund options
What our team says about us:
- “The business is at a really exciting juncture and there’s lots to get your teeth stuck into and lots of opportunity to develop.”
- “A good place to learn in a fun, energetic environment with a knowledgeable and passionate team.”
- “There are lots of great people within the business and collaboration happens cross departments.”
- “I love being part of a team where everyone I work alongside is deeply committed and genuinely enthusiastic about what they do.”
If you thrive in a fast‑paced, opportunity‑led environment and enjoy building partnerships that deliver real commercial impact, we’d love to hear from you.
Head of Channel Expansion employer: Biscuiteers
Join our award-winning luxury gifting brand, where creativity and collaboration thrive in a fun-loving environment. As the Head of Channel Expansion, you'll lead strategic growth while enjoying fantastic benefits like a generous staff discount, daily breakfast, and a vibrant social culture. With a commitment to employee development and sustainability, we offer a unique opportunity to make a meaningful impact in a dynamic team dedicated to delivering joy, one hand-iced biscuit at a time.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Channel Expansion
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for the brand and role shine through. It’s all about that genuine connection!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Know their products, values, and recent news. This will help you tailor your answers and show you’re the perfect fit.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows you’re really interested in the role. Plus, it keeps you on their radar!
We think you need these skills to ace Head of Channel Expansion
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for our brand shine through! We want to see how much you love what we do and how you can contribute to our mission of delivering joy through hand-iced biscuits.
Tailor Your Experience:Make sure to highlight your relevant experience in channel expansion and partnership building. We’re looking for someone who can drive results, so be specific about your achievements and how they align with our goals.
Be Data-Driven:Since we value data-driven thinking, include any metrics or KPIs from your previous roles that demonstrate your success in revenue growth and margin performance. Numbers speak volumes, and we love a good success story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Let’s get started on this exciting journey together!
How to prepare for a job interview at Biscuiteers
✨Know the Brand Inside Out
Before your interview, dive deep into the company's history, values, and products. Understand what makes them unique in the luxury gifting market. This will not only show your enthusiasm but also help you align your answers with their core values of being innovative, collaborative, entrepreneurial, and driven.
✨Showcase Your Commercial Acumen
Prepare to discuss your previous experiences in leading Wholesale and Marketplace channels. Be ready to share specific examples of how you've driven revenue growth and built strong partnerships. Use data to back up your achievements, as this role is all about delivering profitable results.
✨Demonstrate Relationship-First Mindset
Since the role requires building long-term partnerships, think of examples where you've successfully nurtured relationships with key stakeholders. Highlight your ability to collaborate across departments and how that has led to successful outcomes in your past roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to trade smart or solve problems quickly. Prepare a few stories that illustrate your proactive approach and how you've turned challenges into opportunities.
