At a Glance
- Tasks: Lead exciting digital marketing campaigns and optimise performance for a luxury biscuit brand.
- Company: Join the award-winning Biscuiteers, known for creativity and collaboration.
- Benefits: Enjoy 35% staff discount, daily breakfast, and a fun social life.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a passionate team making a real impact in the luxury gifting market.
- Qualifications: 5+ years in digital marketing with hands-on experience in Meta and Google Ads.
The predicted salary is between 40000 - 50000 € per year.
Please only apply if you have the full right to work in the UK, are available for full-time hours, and can attend a minimum of 3 days per week in person at our Ministry of Biscuiters, based in Colliers Wood, SW19 2JD.
Join the magic at Biscuiteers. Biscuiteers is the award-winning luxury gifting brand often called the NET-A-PORTER of biscuits. Since 2007, we’ve been hand-icing joy into every biscuit—around 3 million in 2025 alone. Alongside our thriving eCommerce business, we run a Notting Hill boutique and ‘School of Icing’ experiences, and partner with corporate and wholesale clients on bespoke creations. Guided by our values—Innovative, Collaborative, Entrepreneurial and Driven—we bring creativity, energy and results into everything we do.
The Role: Digital Marketing Manager
We’re looking for a hands-on, performance-driven Digital Marketing Manager to execute the paid media and CRM strategy. Working closely with the Head of Marketing, you’ll turn the strategy into high-quality campaigns, optimisation, and reporting.
What you’ll do:
- Paid Media
- Plan and manage Meta and Google Ads campaigns
- Lead full campaign setup, including:
- Audience development and segmentation
- Creative testing structure
- Campaign architecture and tracking implementation
- Conversion event setup and optimisation
- Allocate budgets and ensure accurate tracking and attribution
- Partner with creative teams to develop high-performing content
- Support testing across additional channels (e.g. OOH, print, radio)
- CRM & Lifecycle
- Execute CRM across email, SMS, push, and print
- Build and optimise automated journeys (welcome, retention, loyalty)
- Improve segmentation, personalisation, and repeat purchase
- Align CRM with paid media for full-funnel growth
- Support loyalty programme communications
- Reporting & Analysis
- Produce clear dashboards and regular performance reports
- Track KPIs (ROAS, CPC, CPA, CVR)
- Turn insights into actionable recommendations
What you’ll bring:
- 5+ years in performance/digital marketing (ideally retail)
- Experience in a fast paced, entrepreneurial environment, ideally in Retail.
- Strong hands-on experience with Meta & Google Ads
- CRM and lifecycle marketing expertise (e.g. Klaviyo, HubSpot)
- Analytical, data-driven mindset with testing experience
- Confident managing budgets and presenting insights
Why you’ll love it here:
We’re a creative, fun-loving bunch who work hard, celebrate big, and genuinely care about each other and the planet. Here’s how we sweeten your working day:
- Shopping – 35% staff discount on all our beautiful products
- Food – Daily breakfast provided to keep you fuelled
- Travel – Cycle to Work Scheme available
- Bring your friends – Staff referral scheme with up to £500 reward
- Birthday treats – A gift to celebrate your special day
- Social life – Annual staff party, Christmas lunch, and Biscuiteer Awards
- The Future – Automatic pension contributions with ethical fund options
What our team says about us…
- “The business is at a really exciting juncture and there’s lots to get your teeth stuck into and lots of opportunity to develop.”
- “A good place to learn in a fun, energetic environment with a knowledgeable and passionate team.”
- “There are lots of great people within the business and collaboration happens cross departments.”
- “I love being part of a team where everyone I work alongside is deeply committed and genuinely enthusiastic about what they do.”
Digital Marketing Manager employer: Biscuiteers
At Biscuiteers, we pride ourselves on being an innovative and collaborative employer that values creativity and personal growth. Located in the vibrant area of Colliers Wood, our team enjoys a supportive work culture with unique benefits such as a generous staff discount, daily breakfast, and opportunities for professional development in a fun and energetic environment. Join us to be part of a passionate team dedicated to delivering joy through luxury gifting while making a positive impact on our community and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute to their goals. Tailor your responses to show that you're not just a fit for the role, but also for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our creative and fun-loving team at Biscuiteers.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We love seeing candidates who are genuinely excited about the role and our brand. Share why you want to be part of the Biscuiteers magic!
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with Meta and Google Ads, CRM strategies, and any relevant achievements. We want to see how your skills align with what we’re looking for!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Biscuiteers!
How to prepare for a job interview at Biscuiteers
✨Know Your Stuff
Before the interview, dive deep into Biscuiteers' brand values and recent campaigns. Familiarise yourself with their unique approach to digital marketing, especially in the luxury gifting sector. This will show your genuine interest and help you connect your experience with their needs.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your hands-on experience with Meta and Google Ads. Be ready to discuss how you've optimised campaigns and improved KPIs like ROAS and CPA. This will demonstrate your analytical skills and data-driven mindset.
✨Be Ready to Collaborate
Since collaboration is key at Biscuiteers, think of instances where you've worked closely with creative teams or cross-departmental partners. Share how you’ve contributed to successful campaigns through teamwork, as this aligns perfectly with their values.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital marketing strategies and future goals. This not only shows your enthusiasm but also gives you a chance to assess if their vision aligns with your career aspirations. Plus, it keeps the conversation engaging!
