At a Glance
- Tasks: Lead exciting digital marketing campaigns and optimise performance for a luxury biscuit brand.
- Company: Join the award-winning Biscuiteers, known for creativity and collaboration.
- Benefits: Enjoy 35% staff discount, daily breakfast, and fun team events.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a passionate team making a real impact in the retail space.
- Qualifications: 5+ years in digital marketing with hands-on experience in Google Ads and CRM.
The predicted salary is between 40000 - 50000 € per year.
Please only apply if you have the full right to work in the UK, are available for full-time hours, and can attend a minimum of 3 days per week in person at our Ministry of Biscuiters, based in Colliers Wood, SW19 2JD.
Join the magic at Biscuiteers. Biscuiteers is the award-winning luxury gifting brand often called the NET-A-PORTER of biscuits. Since 2007, we’ve been hand-icing joy into every biscuit—around 3 million in 2025 alone.
Alongside our thriving eCommerce business, we run a Notting Hill boutique and ‘School of Icing’ experiences, and partner with corporate and wholesale clients on bespoke creations.
Guided by our values—Innovative, Collaborative, Entrepreneurial and Driven—we bring creativity, energy and results into everything we do.
The Role: Digital Marketing Manager
We’re looking for a hands-on, performance-driven Digital Marketing Manager to execute the paid media and CRM strategy. Working closely with the Head of Marketing, you’ll turn the strategy into high-quality campaigns, optimisation, and reporting.
What you’ll do:
Paid Media
- Plan and manage Meta and Google Ads campaigns
- Lead full campaign setup, including:
- Audience development and segmentation
- Creative testing structure
- Campaign architecture and tracking implementation
- Conversion event setup and optimisation
- Allocate budgets and ensure accurate tracking and attribution
- Partner with creative teams to develop high-performing content
- Support testing across additional channels (e.g. OOH, print, radio)
CRM Lifecycle
- Execute CRM across email, SMS, push, and print
- Build and optimise automated journeys (welcome, retention, loyalty)
- Improve segmentation, personalisation, and repeat purchase
- Align CRM with paid media for full-funnel growth
- Support loyalty programme communications
Reporting Analysis
- Produce clear dashboards and regular performance reports
- Track KPIs (ROAS, CPC, CPA, CVR)
- Turn insights into actionable recommendations
What you’ll bring:
- 5+ years in performance/digital marketing (ideally retail)
- Experience in a fast paced, entrepreneurial environment, ideally in Retail.
- Strong hands-on experience with Meta Google Ads
- CRM and lifecycle marketing expertise (e.g. Klaviyo, HubSpot)
- Analytical, data-driven mindset with testing experience
- Confident managing budgets and presenting insights
Why you’ll love it here:
We’re a creative, fun-loving bunch who work hard, celebrate big, and genuinely care about each other and the planet. Here’s how we sweeten your working day:
- Shopping – 35% staff discount on all our beautiful products
- Food – Daily breakfast provided to keep you fuelled
- Travel – Cycle to Work Scheme available
- Bring your friends – Staff referral scheme with up to £500 reward
- Birthday treats – A gift to celebrate your special day
- Social life – Annual staff party, Christmas lunch, and Biscuiteer Awards
- The Future – Automatic pension contributions with ethical fund options
What our team says about us…
“The business is at a really exciting juncture and there’s lots to get your teeth stuck into and lots of opportunity to develop.”
“A good place to learn in a fun, energetic environment with a knowledgeable and passionate team.”
“There are lots of great people within the business and collaboration happens cross departments.”
“I love being part of a team where everyone I work alongside is deeply committed and genuinely enthusiastic about what they do.”
Digital Marketing Manager employer: Biscuiteers
At Biscuiteers, we pride ourselves on being an innovative and collaborative employer that values creativity and personal growth. Located in the vibrant Colliers Wood, our team enjoys a supportive work culture with unique benefits such as a generous staff discount, daily breakfast, and opportunities for professional development. Join us to be part of a passionate team that celebrates achievements and cares for each other and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up and shine! If you get an interview, make sure to prepare thoroughly. Research the company, understand their values, and come armed with examples of how your experience aligns with their needs. Confidence is key!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our creative team at Biscuiteers!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your passion aligns with our values of being innovative and driven.
Tailor Your CV:Make sure your CV is tailored to the role. Highlight your experience with Meta and Google Ads, as well as any CRM tools you've used. We love seeing how your skills can contribute to our team!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your achievements and relevant experience at a glance.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Biscuiteers.
How to prepare for a job interview at Biscuiteers
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like ROAS, CPC, and CPA. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
Biscuiteers values creativity, so come prepared with examples of innovative campaigns you've executed. Think about how you can bring fresh ideas to their paid media and CRM strategies.
✨Understand the Brand
Familiarise yourself with Biscuiteers' products and their unique selling points. Being able to articulate what makes their brand special will show your genuine interest and help you connect with the interviewers.
✨Prepare for Collaboration
Since the role involves working closely with creative teams, be ready to discuss your experience in collaborative environments. Share examples of how you've successfully partnered with others to achieve marketing goals.
