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- Tasks: Drive customer engagement through creative CRM strategies and manage exciting marketing campaigns.
- Company: Join Biscuiteers, the luxury gifting brand known for its unique hand-iced biscuits.
- Benefits: Enjoy a fun work environment, competitive salary, and opportunities for personal growth.
- Why this job: Be part of a passionate team and make a real impact in a growing brand.
- Qualifications: Experience in CRM and email marketing, with strong analytical and communication skills.
- Other info: Dynamic team culture with plenty of opportunities to learn and develop your skills.
The predicted salary is between 28800 - 43200 £ per year.
Applicants who have full-time availability, the legal right to work and are able to work 3 days as a minimum in person at Colliers Wood, London are welcome to apply.
Who we are… Biscuiteers is an award-winning luxury gifting brand, sometimes described as the ‘NET-A-PORTER of biscuits’. We launched in 2007 with the mission to offer a more unique, stylish and personalised gifting solution under the banner ‘why send flowers when you can send Biscuiteers?’ Every single biscuit is lovingly made from start to finish and each one is totally individual. Our aim is to provide a seamless, joyful experience that delivers a little magic, one hand-iced biscuit at a time. We’ve grown enormously; in 2025, we hand-iced over 3.0 million biscuits and delivered them to customers all over the world. As well as our eCommerce business, we have a biscuit boutique, where we offer ‘School of Icing’ events, teaching our customers to ice like an expert, while they enjoy a cup of tea or coffee…or even a glass of Prosecco. We also work with a huge range of corporate clients, creating bespoke and branded designs for every occasion. We are guided by our four core values: Innovative, Collaborative, Entrepreneurial, and Driven. These values live through the creativity of our products, the way we work together, the focus on results attitude and the energy and positivity with which we approach all we do.
Who we’re looking for… An exciting opportunity has arisen for a CRM Executive responsible for developing, executing, and optimizing marketing strategies that drive customer acquisition, engagement, and revenue growth.
Key Responsibilities will be:
- Overseeing the overall Email, SMS and Push strategy to deliver engaging content on a weekly basis, in line with seasonal marketing calendar.
- Execute CRM comms against the customer segmentation strategy.
- Management of Lifecycle campaigns across all CRM channels.
- Management of Transactional campaigns delivered through Shopify.
- Reporting on channel performance to the wider team.
Creative Execution & Email Best Practice:
- Work with our Design Manager to ensure that all creative and content for CRM is engaging and on brand.
- Lead on copywriting for the CRM channels.
- Championing best practice, content ideas and new technologies, working with our ESP provider.
Championing Customer Loyalty Propositions:
- Be the champion of our Biscuiteers schemes (Pressie Points, Occasion Reminder, Refer a Friend) to increase loyalty and frequency from returning customers.
- Develop the website, alongside our Assistant Ecommerce Manager, to promote loyalty initiatives on site and build the customer experience.
Ecommerce Assistance
- Support the Assistant Ecommerce Manager with ad hoc support to merchandise products, build content pages and organise captured competition data.
Database Management & Growth
- Measuring and encouraging database growth.
- Management of all data uploads, data clean ups and data accuracy.
You will need…
- Proven experience in CRM and email marketing role, minimum a year with a background in retail.
- Proficiency in digital marketing platforms, analytics tools, and CRM software.
- Analytical and data-driven decision-making skills.
- Excellent communication, presentation, and interpersonal skills.
- Knowledge of retail industry trends and consumer behaviour.
- Excited to work at Biscuiteers.
Optional but preferred...
- A Degree or Master’s degree is a plus.
- Experience of working platforms such as Ometria and Shopify.
What our team says about us… “The business is at a really exciting juncture and there’s lots to get your teeth stuck into and lots of opportunity to develop. A good place to learn in a fun, energetic environment with a really knowledgeable and passionate team.” “Great people to work with!” “People are lovely and supportive. A good company to develop your skills and grow” “The staff are lovely. Really committed to the business and everyone helps each other out.”
CRM Executive employer: Biscuiteers
Contact Detail:
Biscuiteers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get to know the company inside out! Research Biscuiteers, their products, and their values. When you understand what makes them tick, you can tailor your conversations and show how you fit into their culture.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can go a long way in making a memorable impression and might even get you a referral!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they align with the role. Show off your analytical skills and creativity – they’re looking for someone who can bring fresh ideas!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit for Biscuiteers.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Your Passion for Biscuiteers: When you're writing your application, let your love for our unique biscuits shine through! Share why you’re excited about the opportunity to work with us and how our values resonate with you.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and email marketing. Use specific examples that demonstrate your skills and how they align with the responsibilities of the CRM Executive role.
Be Creative with Your Copy: Since you'll be leading on copywriting, show off your creative flair in your application. Write engaging content that reflects our brand's voice and style, just like you would for our CRM channels!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Biscuiteers
✨Know Your CRM Stuff
Make sure you brush up on your CRM and email marketing knowledge. Be ready to discuss your previous experience in detail, especially any specific campaigns you've worked on. Highlight how your skills align with Biscuiteers' focus on customer engagement and loyalty.
✨Show Your Creative Side
Since the role involves creative execution, come prepared with examples of your past work. Whether it's a successful email campaign or a unique customer engagement strategy, showcasing your creativity will help you stand out. Don't forget to mention any collaboration with design teams!
✨Understand the Brand
Familiarise yourself with Biscuiteers and their values. Understand their mission and how they differentiate themselves in the luxury gifting market. This will not only show your enthusiasm but also help you tailor your answers to fit their brand ethos during the interview.
✨Be Data-Driven
Since the role requires analytical skills, be ready to discuss how you've used data to drive decisions in your previous roles. Prepare to talk about specific metrics you've tracked and how you've used insights to optimise campaigns. This will demonstrate your ability to contribute to their growth strategies.