Acquisition and Retention Manager in Birmingham

Acquisition and Retention Manager in Birmingham

Birmingham Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and manage donor acquisition strategies to support our charity's mission.
  • Company: Birmingham Women’s and Children’s Hospital Charity, dedicated to making a difference.
  • Benefits: Flexible working, generous leave, enhanced pay, and professional development opportunities.
  • Why this job: Make a real impact on the lives of women and children while growing your career.
  • Qualifications: Experience in fundraising acquisition and team management required.
  • Other info: Join a supportive team committed to equal opportunities and community impact.

The predicted salary is between 28800 - 48000 £ per year.

At Birmingham Women’s and Children’s Hospital (BWC) Charity, we believe there’s always more we can do for our women and sick kids. It’s our mission to raise the vital funds needed to make a real difference to all who use our hospitals and to make our hospital feel just like home.

The Acquisition & Retention Manager will lead and manage the multichannel donor acquisition portfolio/program within the Individual Giving function at Birmingham Women’s and Children’s Hospital Charity. The Charity has been growing its supporter base over recent years and has an ambition to create a step change in our approach and significantly grow our 'Individual Giving' donors and supporters.

Principle Responsibilities

The Acquisition & Retention Manager will be responsible for creating and delivering a multi-channel acquisition Retention strategy that fully supports the goals and objectives of the wider Charity strategy. The post holder will develop, manage and grow the existing acquisition program via a range of Digital and Face to Face campaigns utilising third party agencies for Private Site, Door to Door and telemarketing activities, as well as management of our own onsite Face to Face acquisition team.

The postholder will have substantial experience of working within or managing a successful fundraising acquisition team, with excellent working knowledge of sector practises and channels to ensure best use of budget, ensure a competitive cost per acquisition (CPA), while increasing loyalty, engagement and lifetime value (LTV) among existing supporters.

What we offer:

  • Flexible and hybrid working to support work-life balance
  • Generous annual leave entitlement with additional leave for long service
  • Enhanced sick pay
  • Enhanced Maternity Pay
  • Employee Assistance Program and Lifestyle Savings
  • Free flu jabs
  • Cycle to work scheme
  • Charity events throughout the year
  • Employer enhanced auto-enrolment pension scheme with 8% employer contribution
  • Ongoing commitment to education and professional development

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.

Acquisition and Retention Manager in Birmingham employer: Birmingham Women's and Children's Hospital Charity

Birmingham Women’s and Children’s Hospital Charity is an exceptional employer dedicated to making a meaningful impact in the lives of women and children. With a strong commitment to employee well-being, we offer flexible working arrangements, generous leave entitlements, and a focus on professional development, all within a supportive and inclusive work culture. Join us in our mission to create a home-like environment for our patients while enjoying unique benefits such as enhanced maternity pay and a robust pension scheme.
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Contact Detail:

Birmingham Women's and Children's Hospital Charity Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Acquisition and Retention Manager in Birmingham

✨Tip Number 1

Network like a pro! Reach out to people in the charity sector, especially those connected to Birmingham Women’s and Children’s Hospital. A friendly chat can open doors and give you insights that a job description just can't.

✨Tip Number 2

Show your passion! When you get the chance to speak with someone from the charity, make sure to express why you care about their mission. Your enthusiasm for making a difference can really set you apart from other candidates.

✨Tip Number 3

Prepare for interviews by researching the latest trends in donor acquisition and retention. Being able to discuss innovative strategies will demonstrate your expertise and commitment to the role.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at BWC Charity.

We think you need these skills to ace Acquisition and Retention Manager in Birmingham

Donor Acquisition
Retention Strategy Development
Fundraising Management
Digital Campaign Management
Face to Face Campaigns
Telemarketing
Budget Management
Cost per Acquisition (CPA) Analysis
Loyalty and Engagement Strategies
Lifetime Value (LTV) Maximisation
Team Leadership
Sector Knowledge
Communication Skills
Project Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Acquisition and Retention Manager role. Highlight your relevant experience in fundraising and donor acquisition, and don’t forget to showcase any successful campaigns you've led!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about working with Birmingham Women’s and Children’s Hospital Charity and how your skills align with their mission. Be genuine and let your personality come through.

Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to grow donor bases and improve engagement. Numbers speak volumes, so include metrics where possible to back up your claims!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets to us directly and shows you’re keen to join our team!

How to prepare for a job interview at Birmingham Women's and Children's Hospital Charity

✨Know Your Stuff

Before the interview, dive deep into Birmingham Women’s and Children’s Hospital Charity's mission and values. Understand their approach to donor acquisition and retention. This will not only show your genuine interest but also help you tailor your answers to align with their goals.

✨Showcase Your Experience

Be ready to discuss your previous experience in managing fundraising acquisition teams. Prepare specific examples of successful campaigns you've led, focusing on how you achieved competitive cost per acquisition and increased donor loyalty. Use metrics to back up your claims!

✨Ask Insightful Questions

Prepare thoughtful questions about their current strategies and future plans for individual giving. This demonstrates your proactive mindset and genuine interest in contributing to their growth. It also gives you a chance to assess if their vision aligns with yours.

✨Emphasise Team Collaboration

Highlight your ability to work with diverse teams, especially when it comes to managing third-party agencies and onsite teams. Share examples of how you've fostered collaboration in past roles to achieve common goals, as this is crucial for the Acquisition & Retention Manager position.

Acquisition and Retention Manager in Birmingham
Birmingham Women's and Children's Hospital Charity
Location: Birmingham
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