Retail Communications Officer

Are you a creative communicator who wants their work to make a real difference?

Location: The role requires regular on-site presence to support shop teams. We offer flexibility in working locations where operationally appropriate, including some opportunity for home working. Flexible and compressed working patterns are supported, and we welcome conversations about individual requirements.

Hours: 37.5 hours per week

Salary: Corporate Band F – £30,184 – £35,591 per annum

DBS Requirement: Basic Check

Birmingham Hospice is looking for a talented and driven Retail Communications Officer to join our Income Generation and Marketing Team. This is a brand-new role – an exciting opportunity to shape something from the ground up and make it your own. Our hospice’s retail estate is growing fast. With 26 shops and more on the way, retail is a vital source of income that helps us care for hundreds of patients and families across Birmingham each year. To maximize that potential, we need brilliant communications and marketing support.

As our Retail Communications Officer, you’ll be responsible for delivering marketing for our shops, retail-led events, our house clearance service, furniture collections and new store openings – driving footfall, awareness and income through creative campaigns, standout social media content and strong community relationships. You’ll be a trusted partner to our Retail Team, helping to build a consistent, professional presence for every shop in its community – and playing a key role in the growth of our retail offering. You’ll work closely with our Retail and Communications teams, building real partnerships, supporting volunteer and staff recruitment, and ensuring every shop has a consistent, professional presence in its community.

What you’ll be doing:

• Creating and managing campaigns that drive retail income, donations and footfall.
• Building and maintaining a strong retail presence on digital channels.
• Marketing house clearances, furniture collections and new shop launches.
• Supporting volunteer and staff recruitment through compelling storytelling and employer brand content.
• Monitoring campaign performance and reporting on key metrics, using insight to refine and improve activity.
• Equipping the Retail Team with tools, templates and training to ensure a consistent brand presence across all shops.

What we’re looking for:

• A background in marketing, communications or PR.
• Confidence across digital channels including social media, email and content management.
• Strong creative skills – you can write, design and produce quality content.
• Excellent project management and the ability to manage multiple priorities.
• A collaborative, relationship-driven approach.
• Ideally, experience in retail, charity or income generation marketing (though not essential).

Why work at Birmingham Hospice?

• Puts patients, families and people first.
• Values respect, honesty and collaboration.
• Encourages learning, reflection and improvement.
• Supports flexible and inclusive ways of working.
• Offers the chance to do work that is genuinely meaningful.

For further information about this role please email Head of Communications and Marketing, Louise Allen, at louise.allen@birminghamhospice.org.uk.

Equality, Diversity and Inclusion

The hospice is committed to developing a dynamic and diverse team, representative of the communities it serves. We value each person as an individual – whether they are colleagues, patients, family members, carers or supporters, every person matters. We embrace diversity of culture, background and environment knowing it enriches our workplace and our relationships with our local communities. We are committed to building a culture of inclusion and belonging. We would love to hear from you, about what makes you uniquely you and how this opportunity will support you to succeed.