Sponsorship and Advertising Executive in Birmingham

Empowering partnerships to support extraordinary hospice care.

At Birmingham Hospice, our teams are united by a shared purpose: to improve the quality of life for people living with life‑limiting conditions, and to support their families and loved ones during some of the most challenging times they will ever face. We are seeking to appoint a proactive and commercially minded Sponsorship & Advertising Executive to develop, sell and manage sponsorship and advertising opportunities across hospice publications, campaigns, events, and physical environments. This is an exciting new role designed to create a sustainable income stream, strengthen corporate relationships, and take advantage of opportunities generated by fundraising and marketing activities.

With achievable targets focused on securing sponsorship for key publications, materials and initiatives, the postholder will play an important part in supporting the hospice’s long‑term ambition to grow voluntary and commercial income beyond traditional fundraising streams.

Sponsorship and advertising represent a significant opportunity for the hospice to diversify income. We need someone who can fill this gap by bringing the commercial focus and professional sales expertise required to identify, develop and manage these opportunities effectively, ensuring they deliver value both for the hospice and for partner organisations.

• Identify, develop and sell sponsorship and advertising opportunities across hospice publications, campaigns, events, and on‑site environments.
• Build and maintain strong relationships with local and regional businesses and partners.
• Create tailored sponsorship packages and advertising solutions that align with organisational values and brand.
• Manage the full sales cycle, from prospecting and pitching through to delivery and reporting.
• Work collaboratively with the Corporate and Community Fundraising, Events and Marketing teams to ensure opportunities are maximised, coordinated and aligned with the wider fundraising and marketing strategy.
• Monitor income performance and contribute to future growth plans for commercial partnerships.

• Proven experience in sponsorship sales, advertising sales, business development, or commercial partnerships.
• Strong relationship‑building and negotiation skills.
• Confident communicator with the ability to pitch ideas persuasively.
• Organised and self‑motivated, with the ability to manage multiple opportunities simultaneously; collaborative approach and commitment to supporting a cause‑driven organisation.
• Understanding of the charity or healthcare sector is desirable but not essential.

• The opportunity to shape and grow a brand‑new income stream.
• A collaborative, supportive working environment.
• The chance to make a real difference in supporting hospice care for local families.
• Puts patients, families and people first.
• Flexible and inclusive ways of working.
• Wellbeing programmes, Reward Gateway retail discounts & financial tools.

The hospice is committed to developing a dynamic and diverse team, representative of the communities it serves. We value each person as an individual – whether they are colleagues, patients, family members, carers or supporters, every person matters. We embrace diversity of culture, background and environment knowing it enriches our workplace and our relationships with our local communities. We are committed to building a culture of inclusion and belonging.

We would love to hear from you, about what makes you uniquely you and how this opportunity will support you to succeed.

Our values are at the heart of everything we do as we continue in our mission to enable more people from all communities to access the care of their choice at the end of life.