At a Glance
- Tasks: Connect with fans through social media, email, and digital platforms to drive engagement.
- Company: Join Birmingham Panthers, an ambitious brand in women's sport, focused on growth and community.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creativity and ownership.
- Other info: Fast-paced team with a focus on innovation and collaboration.
- Why this job: Be at the heart of fan engagement and shape the future of a modern sports brand.
- Qualifications: Experience in managing social media, content creation, and a passion for sports or youth culture.
The predicted salary is between 28000 - 30000 £ per year.
Birmingham Panthers is an ambitious, early-stage sports brand on a journey to grow audiences, fill arenas and become a leading name in women’s sport. We’re a small, fast-moving team where people take ownership, move quickly and make things happen. As Fan Communications Executive, you’ll sit at the heart of how we connect with fans. You’ll own and grow our direct-to-fan channels, social, email and our digital platforms, turning attention into action. The role is about building a connected ecosystem that captures first-party data, drives ticket sales and creates a loyal Panthers community. This is not a “post and report” role, it’s about thinking creatively, testing ideas and helping shape how a modern sports brand grows.
Key Responsibilities
- Channel Ownership & Growth
- Oversee and grow all social media channels day-to-day
- Own email marketing delivery (with agency support)
- Maintain and update the Panthers digital home/website
- Continuously improve reach, engagement and conversion across all channels
- Fan Funnel & Data Capture
- Build and optimise the fan journey from awareness -> sign-up -> purchase -> loyalty
- Drive first-party data growth through content, campaigns and sign-up mechanics
- Support ticket, merchandise and event sales through all channels
- Work closely with Head of Audience Growth on CRM and data strategy
- Content Creation & Execution
- Capture content across training, matchdays and community activity
- Create engaging, platform-native content and schedules for it to fit into
- Bring player personalities and behind-the-scenes stories to life
- Ensure all content has a clear purpose: grow, engage or convert
- Collaboration Across the Club
- Work closely with players, coaches and staff to source content
- Support community, performance and commercial teams in amplifying activity
- Help embed a consistent tone of voice across all communications
Key Characteristics
- Creative, proactive and entrepreneurial in approach
- Curious and insight driven
- Comfortable working in a fast-moving, evolving environment
- Strong sense of ownership and accountability
- Commercially aware understands how content drives revenue
- Collaborative and confident working across different teams
Experience & Background
- Experience managing social media and/or digital channels
- Have experience of working with AI to support content strategy
- Experience creating content (Canva, Photoshop, mobile capture, basic editing)
- Understanding of email marketing and audience engagement
- Interest in sport, entertainment or youth culture is beneficial
- Experience working in a small team or start-up environment is a plus
Fan Communications Executive in Walsall employer: Birmingham Panthers
Birmingham Panthers is an exciting and dynamic employer that offers a unique opportunity to be part of a pioneering sports brand focused on women's sport. With a collaborative work culture that encourages creativity and ownership, employees can thrive in a fast-paced environment while contributing to meaningful fan engagement initiatives. The company prioritises professional growth, providing avenues for skill development and innovation, making it an ideal place for those looking to make a significant impact in the sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Fan Communications Executive in Walsall
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like Birmingham Panthers. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including Birmingham Panthers. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Fan Communications Executive in Walsall
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Birmingham Panthers aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Birmingham Panthers
✨Highlight Your Passion for Sports
When chatting with Birmingham Panthers, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
