At a Glance
- Tasks: Drive revenue through sponsorships, events, and customer engagement for a modern women's sports club.
- Company: Birmingham Panthers, a dynamic women's sports club focused on growth and performance.
- Benefits: Meaningful responsibility, visibility, and the chance to shape new income streams.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Join a growing organisation and make a real impact in women's sports.
- Qualifications: Experience in sponsorship or partnerships, strong communication skills, and a creative mindset.
The predicted salary is between 35000 - 45000 £ per year.
Birmingham Panthers are building a modern women’s sports club designed around performance, audience and commercial growth. As we scale, we are looking for an ambitious and entrepreneurial Commercial Manager to help drive revenue across sponsorship, events and customer monetisation. This is a high-impact role within a growing organisation, offering meaningful responsibility, visibility and the opportunity to shape new income streams. You will work closely with the CEO and Head of Audience Growth to develop partnerships, support sales activity and maximise commercial opportunities across the club.
Role Purpose
- Lead day-to-day management of existing commercial partners
- Play an active role in developing new sponsorship opportunities
- Support outreach, research and pitch development
- Contribute to revenue growth across events, premium products and fan engagement
- Identify and develop new income opportunities aligned with the Panthers brand
This role combines relationship management, proactive business development and cross‑functional commercial thinking.
Key Responsibilities
- Sponsorship & Partnership Development
- Manage and nurture relationships with existing sponsors
- Support renewals and upsell opportunities
- Conduct prospect research and outreach
- Contribute to the development of pitch decks and proposals
- Participate in new business meetings and sales conversations
- Work collaboratively with the CEO on larger or strategic partnership discussions.
- Event & Experience Monetisation
- Work with the Brand & Experiences Manager to:
- Package commercial opportunities within matchdays and fan events
- Integrate sponsor assets into experiential activity
- Support corporate hospitality and networking initiatives
- Identify ways to increase event‑related revenue
- Ensure commercial thinking is embedded at the concept stage of new experiences.
- Fan & Customer Revenue Growth
- Collaborate with the Head of Audience Growth to:
- Increase revenue per fan
- Develop premium ticketing and hospitality offers
- Support merchandise and upsell initiatives
- Contribute to targeted commercial campaigns
- New Revenue Streams
- Proactively explore and develop opportunities such as:
- Paid fan events
- Community‑linked partnerships
- Licensing or affiliate opportunities
- Commercial collaborations aligned to the Panthers brand
- Maintain accurate pipeline tracking and reporting
- Monitor sponsorship delivery and performance
- Ensure CRM and documentation are up to date
Skills & Experience
- We are looking for someone who:
- Has experience in sponsorship, partnerships or commercial development
- Is confident initiating conversations and building relationships
- Has strong communication and presentation skills
- Is commercially driven and motivated by targets
- Thinks creatively about revenue opportunities
- Thrives in a fast‑moving, collaborative environment
Commercial Growth Manager in Walsall employer: Birmingham Panthers
Birmingham Panthers is an exceptional employer that fosters a vibrant work culture centred around creativity and collaboration. With a strong emphasis on employee growth, we offer opportunities for professional development in the dynamic world of sports engagement, all while being part of a passionate team dedicated to connecting with our fan community. Located in Birmingham, our organisation provides a unique chance to thrive in a fast-paced environment where your contributions directly impact our success.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Manager in Walsall
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like Birmingham Panthers. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including Birmingham Panthers. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Commercial Growth Manager in Walsall
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Birmingham Panthers aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Birmingham Panthers
✨Highlight Your Passion for Sports
When chatting with Birmingham Panthers, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
