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- Tasks: Lead audience growth and revenue strategies for a modern women's sports franchise.
- Company: Join Birmingham Panthers, a pioneering club in the Netball Super League.
- Benefits: Be part of an ambitious team with opportunities for personal and professional growth.
- Other info: Dynamic role in a fast-paced environment with genuine ownership and accountability.
- Why this job: Shape the future of women's sports and make a real impact on fan engagement.
- Qualifications: Experience in audience growth, marketing, or high-growth brands is essential.
The predicted salary is between 36000 - 60000 £ per year.
McBride Sport is proud to be partnering with Birmingham Panthers to appoint a Head of Audience Growth — a rare opportunity to build and scale a modern women’s sports franchise from the inside. Birmingham Panthers is a modern women’s sports franchise with a clear ambition: to become the most inclusive, innovative, and commercially successful club in the league. As part of Knighthead’s multi-sports portfolio in Birmingham, the club operates within a long-term investment strategy designed to elevate elite sport in the city and deliver impact beyond netball. Audience growth is central to that ambition.
This role sits on the leadership team and will shape how the club grows its fanbase, strengthens its brand and builds sustainable revenue streams. From ticketing strategy and database growth to brand evolution, content direction and premium matchday experiences, this is a position with genuine ownership and accountability. This is not a traditional marketing role. It is a growth and revenue leadership position.
You will be responsible for:
- Growing matchday attendance and fan demand
- Building and owning the Panthers’ audience growth model
- Leading ticketing strategy, pricing, and conversion planning
- Overseeing fan-led revenue streams (merchandise, premium, experiences)
- Driving brand consistency and evolution
- Building and leading a high-performing internal team and specialist agencies
- Converting audience engagement into measurable commercial performance
The Panthers compete in the newly professionalised Netball Super League, creating a significant opportunity to define what a modern, digitally connected and commercially ambitious women’s sports club looks like. We are looking for someone ambitious, confident, and entrepreneurial; a leader who understands how to build momentum in a developing organisation. You will be comfortable working in a small, fast-moving environment, making decisions, backing your judgement, and driving standards across marketing and commercial delivery. You may come from sport, entertainment, media, live events, or a high-growth consumer brand. What matters most is that you know how to turn audience into revenue.
Head of Audience Growth employer: Birmingham Panthers
Contact Detail:
Birmingham Panthers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Audience Growth
✨Tip Number 1
Network like a pro! Reach out to people in the sports industry, especially those connected to Birmingham Panthers or similar organisations. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for audience growth! When you get the chance to chat with potential employers, share your ideas on how to engage fans and boost attendance. Bring your A-game with examples of successful strategies you've implemented before. This will show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Be proactive! Don’t wait for job postings to pop up. Reach out directly to Birmingham Panthers or similar clubs and express your interest in the Head of Audience Growth role. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you nail that interview. Check out our guides on audience engagement and revenue strategies to arm yourself with knowledge that’ll impress any hiring manager. Let’s get you that dream job!
We think you need these skills to ace Head of Audience Growth
Some tips for your application 🫡
Show Your Passion for Sports: When writing your application, let your love for sports shine through! We want to see how passionate you are about growing audiences in the sports world, especially in women’s sports. Share any relevant experiences that highlight your enthusiasm and commitment.
Tailor Your Application: Make sure to customise your application to fit the Head of Audience Growth role. Highlight your experience with audience engagement, ticketing strategies, and brand evolution. We’re looking for someone who understands our mission, so show us how your skills align with our goals!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make your achievements stand out. Remember, we want to see your impact and how you can contribute to our growth!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Birmingham Panthers family!
How to prepare for a job interview at Birmingham Panthers
✨Know Your Audience
Before the interview, research Birmingham Panthers and their audience growth strategies. Understand their current fanbase and think about innovative ways to engage them. This will show your genuine interest in the role and help you align your ideas with their vision.
✨Showcase Your Leadership Skills
As a Head of Audience Growth, you'll need to lead a team and work with various stakeholders. Prepare examples from your past experiences where you've successfully led projects or teams, particularly in fast-paced environments. Highlight your ability to make decisions and drive results.
✨Be Ready to Discuss Revenue Strategies
This role is all about turning audience engagement into revenue. Come prepared with specific strategies you've implemented in previous roles that have successfully increased revenue streams. Think about ticketing strategies, merchandise sales, and premium experiences that could apply to the Panthers.
✨Emphasise Your Entrepreneurial Spirit
Birmingham Panthers is looking for someone ambitious and entrepreneurial. Share instances where you've taken initiative or innovated in your previous roles. Discuss how you can bring that same energy to build and scale the franchise, making it a leader in women's sports.