At a Glance
- Tasks: Connect with fans through social media, email, and digital platforms to grow our community.
- Company: Join Birmingham Panthers, an ambitious brand in women's sport with a fast-paced team culture.
- Benefits: Competitive salary, creative freedom, and the chance to shape a modern sports brand.
- Other info: Dynamic start-up environment with opportunities for personal and professional growth.
- Why this job: Be at the heart of fan engagement and make a real impact in sports marketing.
- Qualifications: Experience in managing social media, content creation, and a passion for sports or youth culture.
The predicted salary is between 28000 - 30000 £ per year.
Birmingham Panthers is an ambitious, early-stage sports brand on a journey to grow audiences, fill arenas and become a leading name in women’s sport. We’re a small, fast-moving team where people take ownership, move quickly and make things happen.
As Fan Communications Executive, you’ll sit at the heart of how we connect with fans. You’ll own and grow our direct-to-fan channels, social, email and our digital platforms, turning attention into action. The role is about building a connected ecosystem that captures first-party data, drives ticket sales and creates a loyal Panthers community. This is not a “post and report” role, it’s about thinking creatively, testing ideas and helping shape how a modern sports brand grows.
Key Responsibilities- Channel Ownership & Growth
- Oversee and grow all social media channels day-to-day
- Own email marketing delivery (with agency support)
- Maintain and update the Panthers digital home/website
- Continuously improve reach, engagement and conversion across all channels
- Fan Funnel & Data Capture
- Build and optimise the fan journey from awareness → sign-up → purchase > loyalty
- Drive first-party data growth through content, campaigns and sign-up mechanics
- Support ticket, merchandise and event sales through all channels
- Work closely with Head of Audience Growth on CRM and data strategy
- Content Creation & Execution
- Capture content across training, matchdays and community activity
- Create engaging, platform-native content and schedules for it to fit into
- Bring player personalities and behind-the-scenes stories to life
- Ensure all content has a clear purpose: grow, engage or convert
- Collaboration Across the Club
- Work closely with players, coaches and staff to source content
- Support community, performance and commercial teams in amplifying activity
- Help embed a consistent tone of voice across all communications
- Creative, proactive and entrepreneurial in approach
- Curious and insight driven
- Comfortable working in a fast-moving, evolving environment
- Strong sense of ownership and accountability
- Commercially aware understands how content drives revenue
- Collaborative and confident working across different teams
- Experience managing social media and/or digital channels
- Have experience of working with AI to support content strategy
- Experience creating content (Canva, photoshop, mobile capture, basic editing)
- Understanding of email marketing and audience engagement
- Interest in sport, entertainment or youth culture is beneficial
- Experience working in a small team or start-up environment is a plus
Birmingham Panthers Fan Communications Executive employer: Birmingham Panthers
Birmingham Panthers is an exciting and dynamic employer, offering a unique opportunity to be part of a pioneering sports brand dedicated to elevating women's sport. With a focus on creativity and ownership, employees are encouraged to innovate and make impactful contributions in a collaborative environment. Located in Birmingham, the company provides a vibrant work culture that fosters personal growth and professional development, making it an ideal place for those passionate about sports and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Birmingham Panthers Fan Communications Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Birmingham Panthers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Birmingham Panthers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Birmingham Panthers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Birmingham Panthers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Birmingham Panthers Fan Communications Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Birmingham Panthers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Birmingham Panthers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Birmingham Panthers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Birmingham Panthers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Birmingham Panthers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Birmingham Panthers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
