At a Glance
- Tasks: Create and manage marketing campaigns to boost retail income and community engagement.
- Company: Join Birmingham Hospice, a compassionate organisation making a real difference in people's lives.
- Benefits: Flexible working options, competitive salary, and the chance to shape a new role.
- Other info: Collaborative environment with opportunities for personal growth and meaningful work.
- Why this job: Be part of a growing team that supports patients and families through impactful retail initiatives.
- Qualifications: Experience in marketing or communications, with strong digital skills and creativity.
Closing Date: 29th May 2026
Interview Date: First stage 10th June 2026 - over Teams, Second stage 18th June 2026 - On Site
Location: The role requires regular on-site presence to support shop teams. We offer flexibility in working locations where operationally appropriate, including some opportunity for home working. Flexible and compressed working patterns are supported, and we welcome conversations about individual requirements.
Hours: 37.5 hours per week
Salary: Corporate Band F - £30,184 - £35,591 per annum
DBS Requirement: Basic Check
Are you a creative communicator who wants their work to make a real difference? Birmingham Hospice is looking for a talented and driven Retail Communications Officer to join our Income Generation and Marketing Team. This is a brand-new role - an exciting opportunity to shape something from the ground up and make it your own.
Our hospice’s retail estate is growing fast. With 26 shops and more on the way, retail is a vital source of income that helps us care for hundreds of patients and families across Birmingham each year. But to make the most of that opportunity, we need brilliant communications and marketing support behind it.
As our Retail Communications Officer, you’ll be responsible for delivering marketing for our shops, for retail-led events, our house clearance service, furniture collections and new store openings - driving footfall, awareness and income through creative campaigns, standout social media content and strong community relationships. You’ll be a trusted partner to our Retail Team, helping to build a consistent, professional presence for every shop in its community – and playing a key role in the growth of our retail offering.
You’ll work closely with our Retail and Communications teams, building real partnerships, supporting volunteer and staff recruitment, and helping ensure every one of our shops has a consistent, professional presence in its community.
What you’ll be doing:
- Creating and managing campaigns that drive retail income, donations and footfall.
- Building and maintaining a strong retail presence on digital channels.
- Marketing house clearances, furniture collections and new shop launches.
- Supporting volunteer and staff recruitment through compelling storytelling and employer brand content.
- Monitoring campaign performance and reporting on key metrics, using insight to refine and improve activity.
- Equipping the Retail Team with tools, templates and training to ensure a consistent brand presence across all shops.
What we’re looking for:
- A background in marketing, communications or PR.
- Confidence across digital channels including social media, email and content management.
- Strong creative skills - you can write, design and produce quality content.
- Excellent project management and the ability to manage multiple priorities.
- A collaborative, relationship-driven approach.
- Ideally, experience in retail, charity or income generation marketing (though not essential).
Why work at Birmingham Hospice?
At Birmingham Hospice, our people are united by compassion, kindness and a shared commitment to making a difference. By joining us, you’ll be part of an organisation that:
- Puts patients, families and people first
- Values respect, honesty and collaboration
- Encourages learning, reflection and improvement
- Supports flexible and inclusive ways of working
- Offers the chance to do work that is genuinely meaningful
Retail Communications Officer employer: Birmingham Hospice
Birmingham Hospice is an exceptional employer that fosters a culture of compassion and collaboration, making it a rewarding place to work. As a Retail Communications Officer, you'll enjoy flexible working arrangements, opportunities for professional growth, and the chance to contribute to meaningful initiatives that directly impact the community. Join us in shaping our retail presence while being part of a supportive team dedicated to making a difference in the lives of patients and families across Birmingham.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Communications Officer
✨Tip Number 1
Get to know the company inside out! Research Birmingham Hospice, its mission, and its retail operations. This will help you tailor your conversations during interviews and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events related to the charity sector. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for those interviews! Think about how your skills in marketing and communications can directly impact Birmingham Hospice's retail strategy. Have examples ready that showcase your creativity and project management skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Birmingham Hospice.
We think you need these skills to ace Retail Communications Officer
Some tips for your application 🫡
Show Your Creative Side:As a Retail Communications Officer, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and showcase any relevant projects or campaigns you've worked on.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight how your skills and experiences align with the role. Mention specific examples that demonstrate your marketing and communications expertise.
Highlight Digital Savvy:Since the role involves managing digital channels, be sure to mention your experience with social media, email marketing, and content management. Share any metrics or successes from past campaigns to back up your claims!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Birmingham Hospice
✨Know Your Audience
Before the interview, take some time to research Birmingham Hospice and its retail operations. Understand their mission and values, and think about how your skills in marketing and communications can align with their goals. This will help you tailor your responses and show that you're genuinely interested in making a difference.
✨Showcase Your Creativity
As a Retail Communications Officer, creativity is key! Prepare examples of past campaigns or projects where you've used innovative ideas to drive engagement or income. Bring along a portfolio if possible, or be ready to discuss how you would approach marketing for their shops and events.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams, so be prepared to discuss your experience in collaboration. Think of specific instances where you've successfully partnered with others to achieve a common goal. Highlight your relationship-driven approach and how it can benefit the Retail Team.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the role, the team dynamics, and the future of Birmingham Hospice's retail operations. This shows your enthusiasm and helps you gauge if the organisation is the right fit for you.
