At a Glance
- Tasks: Create engaging social media content to boost retail income and donations.
- Company: Birmingham Hospice, a charity making a real difference in the community.
- Benefits: Competitive salary, flexible working, and the chance to impact local care.
- Other info: Hybrid role with opportunities for creativity and growth.
- Why this job: Join a passionate team and see your work directly support terminally ill patients.
- Qualifications: Experience in digital marketing and strong communication skills required.
The predicted salary is between 30484 - 33037 £ per year.
Birmingham Hospice is looking for a talented Retail Communications Officer to join our Income Generation and Marketing Team.
Location: Birmingham, UK
Salary: £30,484 – £33,037 per year (depends on experience)
About the Role: With 26 charity shops and more on the way, retail is vital to how we fund our care. This brand-new position focuses on building communications that support retail income, donations and footfall. The role is hybrid, split between our offices in Selly Park, Erdington, our shops and home.
Responsibilities:
- Produce compelling content for all social media platforms, including TikTok and Instagram.
- Collaborate with marketing and retail managers to develop campaign ideas that drive retail income, donations and footfall.
- Support marketing of clearances, furniture collections and new shop launches.
Who we’re looking for:
- Creative, enthusiastic communicator with a passion for social media and confidence in producing engaging content.
- Experience as a digital marketing executive, digital content creator, marketing assistant or similar.
- Excellent written communication skills, organised with attention to detail.
- Experience creating graphics, reels and editing in-app and with Canva and InDesign (or similar).
- Full driving licence, access to a car and willingness to travel between shops.
- Happy to bring a selection of best social media content to interview.
Why Work at Birmingham Hospice: Every pound raised in our shops helps fund free care for local patients and families facing terminal illness. You’ll work alongside people who genuinely believe in what they do, with flexible working, real autonomy, and the chance to see your content directly drive something that matters.
Important Details:
- Closing date: Midnight on Sunday 19th July 2026
- Stage one interview (Teams) – 23rd or 24th July 2026
- Stage two interview (in person) – 30th July 2026
StudySmarter Expert Advice🤫
We think this is how you could land Retail Communications Officer in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Birmingham Hospice and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Birmingham Hospice are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Birmingham Hospice on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Birmingham Hospice. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Communications Officer in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Birmingham Hospice. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Birmingham Hospice:Show us that you’ve done your homework! In your application, briefly mention what you admire about Birmingham Hospice’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Birmingham Hospice
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Birmingham Hospice will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Birmingham Hospice, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
