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- Tasks: Lead marketing strategies to attract over 500,000 visitors annually.
- Company: Join Birmingham Hippodrome, a historic venue entertaining audiences for 125+ years.
- Benefits: Enjoy 6 weeks holiday, discounted transport, gym memberships, and more perks!
- Why this job: Be part of a passionate team ensuring Birmingham Hippodrome remains a world-class venue.
- Qualifications: Experience in marketing and a passion for the arts are essential.
- Other info: Opportunity to shape the future of a renowned cultural institution.
The predicted salary is between 43200 - 72000 £ per year.
Birmingham Hippodrome has been entertaining audiences for over 125 years and welcomes well over 500,000 visitors through its doors each year. The Marketing team plays a leading role in upholding Birmingham Hippodrome’s brand, meeting sales, visitor and audience targets for a diverse range of shows, events and programmes of work. Reporting to the Executive Director, the Head of Marketing oversees Birmingham Hippodrome’s marketing, brand and pricing strategies, building loyalty with existing audiences and stakeholders whilst also drawing in new and diverse visitors across the full breadth of our work.
Working closely with the Information & Sales, Communications and Business Systems teams, the Head of Marketing is responsible for developing the venue’s CRM strategy, driving over 500,000 paid admissions to our auditoriums as well as over 200,000 visitors to our events and wider programmes of work, including campaigns for produced work. The role oversees the continual evolution and roll out of branding across all channels of communication, including the organisation’s website and social media platforms.
As the Head of Marketing, you will be pivotal in leading and developing the department and its relationship with both internal as well as external stakeholders. You will take a progressive stance on all aspects of Marketing, evolving our strategies and campaigns to meet the needs of its audiences, staff and partners; securing Birmingham Hippodrome’s ongoing relevance for years to come. You will be joining a team of skilled professionals, with a passion and desire to ensure Birmingham Hippodrome maintains its reputation as a world class venue.
Please complete the application form and set out how your skills, experience and knowledge make you a suitable candidate for the role.
Our Benefits:
• 6 weeks holiday plus 8 Bank Holidays.
• Contributory pension scheme.
• Discounted public transport pass.
• Discounted car parking.
• Discounted gym membership.
• Show ticket offers.
• Personal Growth Fund.
• Enhanced company sick pay.
• Free life assurance.
• Free Critical Health insurance.
• Discounted private health cover.
• Enhanced maternity/adoption/paternity pay.
• Free flu jab.
• Cycle to Work scheme.
• Electric car scheme.
• Employee Assistance Programme.
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Head of Marketing employer: Birmingham Hippodrome
Contact Detail:
Birmingham Hippodrome Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with Birmingham Hippodrome's brand and its history. Understanding the venue's unique identity and audience will help you tailor your approach and demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the arts and entertainment marketing sector. Attend industry events or connect with current employees on LinkedIn to gain insights into the marketing strategies that resonate with audiences.
✨Tip Number 3
Showcase your experience with CRM strategies and audience engagement. Be prepared to discuss specific campaigns you've led that successfully attracted diverse audiences, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and social media. Highlight any innovative approaches you've implemented in previous roles that could enhance Birmingham Hippodrome's marketing efforts.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Marketing position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your Application: Customize your application form to highlight your relevant skills and experiences that directly relate to the marketing strategies, brand management, and audience engagement mentioned in the job description.
Showcase Your Achievements: In your application, provide specific examples of past marketing campaigns you have led or contributed to. Quantify your achievements where possible, such as increased visitor numbers or successful brand initiatives.
Express Your Vision: Articulate your vision for the marketing department at Birmingham Hippodrome. Discuss how you would evolve their strategies and campaigns to attract diverse audiences and maintain relevance in the industry.
How to prepare for a job interview at Birmingham Hippodrome
✨Show Your Passion for the Arts
As the Head of Marketing, it's crucial to demonstrate your enthusiasm for the arts and entertainment industry. Share specific examples of how you've engaged audiences in previous roles and how you plan to bring that passion to Birmingham Hippodrome.
✨Highlight Your Strategic Thinking
Discuss your experience in developing and implementing marketing strategies that drive audience engagement and ticket sales. Be prepared to share metrics or outcomes from past campaigns that showcase your ability to meet and exceed targets.
✨Emphasize Collaboration Skills
This role requires working closely with various teams. Highlight your experience in cross-departmental collaboration and how you've successfully built relationships with stakeholders to achieve common goals.
✨Prepare for Questions on CRM Strategies
Since you'll be responsible for developing the venue’s CRM strategy, be ready to discuss your knowledge and experience with CRM systems. Share how you've used data to inform marketing decisions and enhance audience loyalty.
