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- Tasks: Lead marketing strategies and campaigns for Birmingham Hippodrome, engaging diverse audiences.
- Company: Join Birmingham Hippodrome, a historic venue entertaining over 500,000 visitors annually.
- Benefits: Enjoy 6 weeks holiday, discounted transport, gym memberships, and more perks!
- Why this job: Be part of a passionate team ensuring Birmingham Hippodrome remains a world-class venue.
- Qualifications: Experience in marketing leadership and a passion for the arts is essential.
- Other info: We encourage applications from underrepresented groups to enhance our diversity.
The predicted salary is between 39000 - 51000 £ per year.
Head of Marketing
- Permanent
- Full time – 37.5 hours per week
- Hybrid working pattern
- Salary circa £45,000 – £48,000
About the role:
Birmingham Hippodrome has been entertaining audiences for over 125 years and welcomes well over 500,000 visitors through its doors each year. The Marketing team plays a leading role in upholding Birmingham Hippodrome’s brand, meeting sales, visitor and audience targets for a diverse range of shows, events and programmes of work. Reporting to the Executive Director, the Head of Marketing oversees Birmingham Hippodrome’s marketing, brand and pricing strategies, building loyalty with existing audiences and stakeholders whilst also drawing in new and diverse visitors across the full breadth of our work.
Working closely with the Information & Sales, Communications and Business Systems teams, the Head of Marketing is responsible for developing the venue’s CRM strategy, driving over 500,000 paid admissions to our auditoriums as well as over 200,000 visitors to our events and wider programmes of work, including campaigns for produced work. The role oversees the continual evolution and roll out of branding across all channels of communication, including the organisation’s website and social media platforms.
As the Head of Marketing, you will be pivotal in leading and developing the department and its relationship with both internal as well as external stakeholders. You will take a progressive stance on all aspects of Marketing, evolving our strategies and campaigns to meet the needs of its audiences, staff and partners; securing Birmingham Hippodrome’s ongoing relevance for years to come. You will be joining a team of skilled professionals, with a passion and desire to ensure Birmingham Hippodrome maintains its reputation as a world class venue.
Our Benefits:
- 6 weeks holiday plus 8 Bank Holidays.
- Contributory pension scheme.
- Discounted public transport pass.
- Discounted car parking.
- Discounted gym membership.
- Show ticket offers.
- Personal Growth Fund.
- Enhanced company sick pay.
- Free life assurance.
- Free Critical Health insurance.
- Discounted private health cover.
- Enhanced maternity/adoption/paternity pay.
- Free flu jab.
- Cycle to Work scheme.
- Electric car scheme.
- Employee Assistance Programme.
How To Apply:
Click on the \’Apply on website\’ button below to visit our website, where you can find further details and download the recruitment pack for this role . Please refer to this pack while completing the application form and set out how your skills, experience and knowledge make you a suitable candidate for the role.
Recognising the under-representation in our workforce of Black, Asian and ethnically diverse people, and those with disabilities, we particularly welcome applications from people with those identities and experiences.
The closing date for applications is Friday 21 March 2024 .
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Head of Marketing employer: BIRMINGHAM HIPPODROME THEATRE
Contact Detail:
BIRMINGHAM HIPPODROME THEATRE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with Birmingham Hippodrome's brand and its history. Understanding the venue's unique identity and audience will help you articulate how your marketing strategies can enhance their reputation and attract diverse visitors.
✨Tip Number 2
Network with professionals in the arts and entertainment industry. Attend events or join online forums where you can connect with others who have experience in similar roles, as this can provide valuable insights and potential referrals.
✨Tip Number 3
Showcase your understanding of CRM strategies and how they can drive ticket sales and audience engagement. Be prepared to discuss specific examples from your past experiences that demonstrate your ability to implement effective marketing campaigns.
✨Tip Number 4
Research current trends in marketing within the arts sector. Being knowledgeable about innovative marketing techniques and how they can be applied to Birmingham Hippodrome will set you apart as a forward-thinking candidate.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Marketing position. Understand the key responsibilities and expectations, especially regarding marketing strategies, audience engagement, and brand management.
Tailor Your Application: Customize your CV and cover letter to highlight relevant experience in marketing, particularly in areas like CRM strategy and audience development. Use specific examples that demonstrate your ability to meet the role's requirements.
Showcase Your Skills: Emphasize your leadership skills and experience in managing marketing teams. Discuss any successful campaigns you've led and how they contributed to audience growth or brand loyalty.
Follow Application Instructions: Make sure to refer to the recruitment pack while completing your application. Clearly outline how your skills, experience, and knowledge align with the role, as this will help you stand out as a candidate.
How to prepare for a job interview at BIRMINGHAM HIPPODROME THEATRE
✨Understand the Brand
Before your interview, take the time to research Birmingham Hippodrome's brand and its history. Familiarize yourself with their past marketing campaigns and current audience engagement strategies. This will help you demonstrate your understanding of their mission and how you can contribute to their marketing goals.
✨Showcase Your Leadership Skills
As the Head of Marketing, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any experience you have in developing marketing strategies that align with organizational goals.
✨Prepare for Collaborative Questions
Since the role involves working closely with various teams, expect questions about collaboration and stakeholder management. Think of specific instances where you've worked cross-functionally to achieve marketing objectives and how you navigated challenges in those situations.
✨Discuss Data-Driven Decisions
Birmingham Hippodrome is focused on driving admissions and visitor engagement. Be ready to talk about how you've used data and analytics to inform your marketing strategies. Share examples of how you've measured success and adjusted campaigns based on performance metrics.
