Marketing Coordinator in Birmingham

Are you a motivated and dynamic marketing individual looking for a new role to drive and develop the marketing activities of an Apprenticeship Training Provider?

Birmingham Electrical Training (BET) is a dedicated Electrical Apprenticeship provider based in Hockley, Birmingham. Established in 1991, we now train over 700 apprentices in partnership with local and national electrical contractors. At our dedicated training centre in Hockley, we provide off‑the‑job training delivered by a dedicated team of Tutors and Assessors. We focus on equipping young people and qualified electricians with industry‑recognised apprenticeship and training courses. Our commitment is to deliver high‑quality training that meets industry standards and fosters the next generation of electricians. In addition to our apprenticeship provision we also offer upskilling courses to electricians looking to upgrade their skills and qualifications.

The Role

• Develop and implement marketing strategies to promote electrical apprenticeships and training courses.
• Manage social media platforms (Facebook, Instagram, LinkedIn & TikTok) to increase engagement and brand awareness.
• Coordinate marketing campaigns across digital channels including email, SEO, and online advertising.
• Create compelling content for promotional materials, websites, and social media campaigns.
• Analyse marketing data to measure campaign effectiveness and optimise future marketing opportunities.
• Design and schedule email marketing campaigns.
• Collaborate with local electrical contractors and educational partners.
• Oversee the maintenance of the company website using WordPress and develop a new website in support of an external graphic designer.
• Support event planning for open days, school career events and industry events.

Candidate Requirements

• Proven experience in marketing or communications roles; a Digital Marketing Apprenticeship or a Marketing/Business Management degree is advantageous.
• Strong understanding of digital marketing tools including social media management, Google Ads, Google Analytics, and email marketing (Mailchimp).
• Excellent copywriting and content creation skills.
• Ability to analyse data to inform marketing strategies.
• Exceptional organisational skills with the ability to manage multiple projects simultaneously.
• Effective communication skills with customers, apprentices and team members.
• Ability to work independently and as part of a wider operations team.

***Please note that the successful candidate will be working with candidates who are 16+ and may be vulnerable. Candidates will be required to undertake and successfully obtain an enhanced level DBS check at the start of employment, in line with our Safer Recruitment Policy.***

The Package

• Full‑time role (part‑time considered).
• Office‑based role (B19 3NR).
• £27,000‑£29,000 annual salary (depending on skills, qualifications & experience).
• 25 days annual leave plus statutory bank holidays.
• Auto‑enrolment pension and life assurance scheme.

Job location: 34 Brearley Street, Hockley, Birmingham, B19 3NR.

Job type: Permanent – Full Time.

Job hours: 8:00‑16:30 Mon‑Fri, 8:00‑16:00 Friday with 30 min lunch.

Please visit our website for more information: www.birminghamelectricaltraining.co.uk.

If you are passionate about making a difference, working in a fast‑paced dynamic environment through innovative marketing strategies within a nationally respected training provider, we invite you to bring your expertise to Birmingham Electrical Training. Join us in shaping the future electricians of tomorrow – apply now and be part of our inspiring journey!