CRM Officer

We are looking for an enthusiastic and creative CRM Officer to join our ambitious CRM team. This is a fantastic opportunity for someone who loves combining creativity with data, has a sharp eye for detail, and understands how to engage diverse audiences - particularly the highly competitive 17–24-year-old market.

Role information

You’ll play a key role in shaping impactful communications that influence prospective students at critical decision-making points of the cycle, helping the University achieve its recruitment and engagement goals. You will deliver engaging, data-led CRM campaigns that support applications, offer acceptances, and wider University objectives.

Main activities and responsibilities

• Support the delivery and ongoing success of the University’s CRM strategy through high-quality, engaging campaigns.
• Create and refine compelling CRM content that tells a clear story and resonates with target audiences.
• Monitor and analyse campaign performance, using insight to identify opportunities for improvement and optimisation.
• Work collaboratively across departmental teams to plan and deliver a cohesive cycle of communications.
• Interpret data to understand how CRM activity contributes to wider goals such as driving applications and offer acceptances.
• Maintain accurate and compliant data within the CRM system, ensuring data is collected, segmented, and stored correctly.
• Identify, investigate, and resolve data and performance issues within the CRM database.
• Track, analyse, and report on campaign effectiveness through email performance metrics.
• Ensure GDPR compliance when handling high volumes of personal data.

Skills and Experience

• Experience using a CRM system in depth, with confidence in data management and segmentation.
• Strong creative copywriting and proofreading skills, with the ability to adapt tone of voice for different audiences.
• Strong analytical skills, with experience interpreting campaign performance data.
• Understanding of GDPR and best practice for handling personal data.
• Experience using Microsoft Dynamics or a similar CRM platform.
• Knowledge of HTML coding.
• Experience working with a CMS.
• Experience marketing to or engaging younger audiences (17–24-year-olds).

The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so and will be employed by Birmingham City University directly.

We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations.

Birmingham City University is growing in quality and standing, with an academic STEAM agenda at the heart of our ambitions. We are transforming the lives of students and their communities, and want outstanding people to join us in taking us on the next stage of our exciting journey.

Our students learn through doing. They are empowered throughout their educational journey, achieving significant educational gain and personal transformation.

There has never been a better time to join us. Come and be part of the next exciting stage of our journey.