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For Companies At a Glance
- Tasks: Lead the creation of engaging content to attract students and enhance the University’s brand.
- Company: Join a dynamic team at a leading University focused on innovative marketing strategies.
- Benefits: Competitive salary, full-time role, and the chance to make a real impact.
- Other info: Opportunity for professional growth in a collaborative and supportive environment.
- Why this job: Shape the future of student recruitment with your creative vision and strategic insights.
- Qualifications: Experience in marketing, content strategy, and team leadership within higher education.
The predicted salary is between 44131 - 51182 £ per year.
We are seeking a Brand Content Manager to join our Marketing, Recruitment and Communications team, supporting the delivery of high-impact, audience-focused content across the University.
Role Summary
In this role, you will lead the creation and delivery of compelling, insight-led content that supports student recruitment, strengthens the University’s brand, and enhances engagement across the full student lifecycle. You will work closely with colleagues across Content, Campaigns, CRM and Events teams to ensure content is strategic, high quality and aligned to University priorities.
Key Responsibilities
- Develop and implement a brand‑led content strategy to support student recruitment across undergraduate, postgraduate, home and international markets.
- Lead and manage a team of Content Officers, setting objectives, priorities and supporting high performance.
- Oversee the creation of high‑quality, engaging content across multiple channels including digital, email, print, video and events.
- Use insights, data and performance metrics to optimise content and drive conversion across the prospective student journey.
- Collaborate with internal teams including Campaigns, CRM, Events and Web to deliver integrated, audience‑focused content.
- Manage content budgets and external creative agencies, ensuring value for money and high production standards.
- Establish best practice in content creation, governance, accessibility and contributor management.
- Support content development for student engagement, alumni relations and external partnerships.
- Monitor sector trends and drive innovation and continuous improvement in content strategy and delivery.
Essential Requirements
- Strong experience in marketing and student recruitment within a higher education environment.
- Proven experience of developing and delivering brand and content strategies, using insights to inform and influence strategic decisions, and managing complex, multi-channel content production.
- Experience of managing design, print, photography and video production across large‑scale and complex projects.
- Experience of leading and developing high-performing teams at management level.
- Strong communication and interpersonal skills, with the ability to engage and influence senior stakeholders.
- Excellent organisational skills with the ability to manage multiple priorities and projects.
- Strong creative judgement, with experience approving copy and visual content.
- In-depth understanding of brand, tone of voice and writing for different audiences.
Desirable Requirements
- Extensive knowledge of content-led marketing and multi-channel campaign delivery.
- Strong copywriting, editing and proofreading skills with excellent attention to detail.
- Deep understanding of student recruitment in the higher education sector.
- Experience of providing marketing leadership and advice to non-marketing colleagues.
- Knowledge of relevant legal and regulatory frameworks (e.g., data protection, CMA guidance, copyright).
- Experience in social media marketing, analytics and performance reporting.
- Experience producing press releases, scripts or award submissions.
Brand Content Manager (Maternity Cover) employer: BIRMINGHAM CITY UNIVERSITY
Contact Detail:
BIRMINGHAM CITY UNIVERSITY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Content Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the higher education sector and let them know you're on the lookout for opportunities. You never know who might have a lead or be able to put in a good word for you.
✨Tip Number 2
Get your portfolio ready! Showcase your best work that aligns with the role of Brand Content Manager. Highlight projects where you've developed engaging content and driven student recruitment – this will make you stand out!
✨Tip Number 3
Prepare for interviews by researching the university's brand and recent campaigns. Be ready to discuss how your experience can enhance their content strategy and engage prospective students effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Brand Content Manager (Maternity Cover)
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for creating engaging content shine through. We want to see how you can bring our brand to life and connect with students in a meaningful way.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and student recruitment. We’re looking for someone who understands the higher education landscape, so be specific about how your past roles align with what we need.
Be Data-Driven: Don’t forget to mention how you've used insights and data to inform your content strategies. We love candidates who can demonstrate their ability to optimise content based on performance metrics, so share those examples!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at BIRMINGHAM CITY UNIVERSITY
✨Know Your Audience
Before the interview, take some time to research the university's target audience and their needs. Understanding who you're creating content for will help you tailor your responses and demonstrate that you can develop insight-led strategies that resonate with prospective students.
✨Showcase Your Leadership Skills
As a Brand Content Manager, you'll be leading a team. Be prepared to discuss your experience in managing teams, setting objectives, and driving high performance. Share specific examples of how you've motivated your team and achieved results in previous roles.
✨Bring Your Creative Portfolio
Have a selection of your best work ready to share during the interview. This could include examples of content strategies you've developed, campaigns you've led, or any multi-channel projects you've managed. Highlight how these examples align with the university's brand and goals.
✨Discuss Data-Driven Decisions
Be ready to talk about how you've used insights and performance metrics to inform your content strategies. Discuss specific instances where data has driven your decisions and improved engagement or conversion rates, showcasing your analytical skills and strategic thinking.