At a Glance
- Tasks: Lead a creative team to produce engaging B2B content that drives growth.
- Company: Join a dynamic university with a focus on innovation and collaboration.
- Benefits: Competitive salary, career progression, and opportunities for professional development.
- Other info: Be part of a supportive team with excellent resources and facilities.
- Why this job: Make an impact by crafting compelling stories for diverse audiences in a vibrant environment.
- Qualifications: Experience in B2B marketing and strong leadership skills required.
The predicted salary is between 44131 - 51182 £ per year.
Are you a creative storyteller with a passion for B2B marketing? Do you thrive on leading teams to produce inspiring, impactful content that drives engagement and growth? Then our new B2B Content Manager role may be the right role for you.
We’re looking for an experienced B2B Content Manager to lead the creation and delivery of innovative content that promotes our growing range of business‑to‑business products, including apprenticeship development, CPD and short courses, academic consultancy, and STEAMhouse promotion.
About the role
Reporting to the Head of Content, you’ll be at the heart of our content strategy, managing a small team to produce high‑quality, engaging content for paid and organic channels. Working collaboratively with internal partners and external agencies, you’ll craft and deliver content that brings our B2B offering to life and showcases the University’s expertise and innovation.
You’ll also:
- Work with the Head of Content to develop and implement a forward‑thinking B2B content strategy that supports ambitious growth goals.
- Oversee B2B social media activity and ensure content is channel‑appropriate, creative and effective.
- Lead on content production, from compelling video and photography to sharp, persuasive copy.
- Use insights and analytics (including GA4) to measure impact, optimise performance and inform future strategy.
- Manage stakeholder relationships with professionalism and confidence.
- Champion creativity, collaboration, and continuous improvement within your team.
You’ll bring:
- Strong experience in business‑to‑business marketing, ideally within a complex organisation or higher education environment.
- Proven ability to lead, inspire and manage a creative team.
- A track record of developing and delivering content strategies across multiple channels.
- Hands‑on experience in multimedia content production and social media management.
- Excellent stakeholder management and communication skills.
- A keen eye for brand storytelling and the ability to adapt tone and style for diverse audiences.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Higher Education
The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so, and will be employed by Birmingham City University directly.
Why not take a look on the interactive map that shows the facilities across campus.
Come and be a part of the team.
B2B Content Manager in Birmingham employer: BIRMINGHAM CITY UNIVERSITY
At Birmingham City University, we pride ourselves on being an exceptional employer that fosters creativity and collaboration. As a B2B Content Manager, you will thrive in a dynamic work culture that values innovation and professional growth, with opportunities to lead a talented team and make a significant impact on our B2B marketing strategy. Located in the vibrant city of Birmingham, we offer competitive salaries, access to excellent facilities, and a commitment to employee development, making us an attractive choice for those seeking meaningful and rewarding employment.
Contact Details:
BIRMINGHAM CITY UNIVERSITY Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Content Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BIRMINGHAM CITY UNIVERSITY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BIRMINGHAM CITY UNIVERSITY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BIRMINGHAM CITY UNIVERSITY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BIRMINGHAM CITY UNIVERSITY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Content Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BIRMINGHAM CITY UNIVERSITY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BIRMINGHAM CITY UNIVERSITY:Show us that you’ve done your homework! In your application, briefly mention what you admire about BIRMINGHAM CITY UNIVERSITY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BIRMINGHAM CITY UNIVERSITY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BIRMINGHAM CITY UNIVERSITY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BIRMINGHAM CITY UNIVERSITY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
