At a Glance
- Tasks: Lead a creative team to produce engaging B2B content that drives growth.
- Company: Join a dynamic university with a focus on innovation and collaboration.
- Benefits: Competitive salary, career progression, and opportunities for professional development.
- Other info: Be part of a supportive team with excellent resources and facilities.
- Why this job: Make an impact by crafting compelling stories for diverse audiences in a vibrant environment.
- Qualifications: Experience in B2B marketing and strong leadership skills required.
The predicted salary is between 44131 - 51182 € per year.
Are you a creative storyteller with a passion for B2B marketing? Do you thrive on leading teams to produce inspiring, impactful content that drives engagement and growth? Then our new B2B Content Manager role may be the right role for you.
We’re looking for an experienced B2B Content Manager to lead the creation and delivery of innovative content that promotes our growing range of business‑to‑business products, including apprenticeship development, CPD and short courses, academic consultancy, and STEAMhouse promotion.
About the role
Reporting to the Head of Content, you’ll be at the heart of our content strategy, managing a small team to produce high‑quality, engaging content for paid and organic channels. Working collaboratively with internal partners and external agencies, you’ll craft and deliver content that brings our B2B offering to life and showcases the University’s expertise and innovation.
You’ll also:
- Work with the Head of Content to develop and implement a forward‑thinking B2B content strategy that supports ambitious growth goals.
- Oversee B2B social media activity and ensure content is channel‑appropriate, creative and effective.
- Lead on content production, from compelling video and photography to sharp, persuasive copy.
- Use insights and analytics (including GA4) to measure impact, optimise performance and inform future strategy.
- Manage stakeholder relationships with professionalism and confidence.
- Champion creativity, collaboration, and continuous improvement within your team.
You’ll bring:
- Strong experience in business‑to‑business marketing, ideally within a complex organisation or higher education environment.
- Proven ability to lead, inspire and manage a creative team.
- A track record of developing and delivering content strategies across multiple channels.
- Hands‑on experience in multimedia content production and social media management.
- Excellent stakeholder management and communication skills.
- A keen eye for brand storytelling and the ability to adapt tone and style for diverse audiences.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Higher Education
The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so, and will be employed by Birmingham City University directly.
Why not take a look on the interactive map that shows the facilities across campus.
Come and be a part of the team.
B2B Content Manager in Birmingham employer: BIRMINGHAM CITY UNIVERSITY
At Birmingham City University, we pride ourselves on being an exceptional employer that fosters creativity and collaboration. As a B2B Content Manager, you will thrive in a dynamic work culture that values innovation and professional growth, with opportunities to lead a talented team and make a significant impact on our B2B marketing strategy. Located in the vibrant city of Birmingham, we offer competitive salaries, access to excellent facilities, and a commitment to employee development, making us an attractive choice for those seeking meaningful and rewarding employment.
We think you need these skills to ace B2B Content Manager in Birmingham
Some tips for your application 🫡
Show Your Creative Side:As a B2B Content Manager, creativity is key! Make sure your application showcases your storytelling skills. Use engaging language and examples of your past work to highlight how you can bring our content strategy to life.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the specific requirements of the role. Mention your experience in B2B marketing and how it aligns with our goals at StudySmarter.
Highlight Team Leadership Experience:We want someone who can lead and inspire a team. Be sure to include examples of how you've successfully managed teams in the past, especially in creative environments. Show us how you champion collaboration!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure your application is processed smoothly.
How to prepare for a job interview at BIRMINGHAM CITY UNIVERSITY
✨Know Your B2B Content Inside Out
Before the interview, dive deep into the company's B2B content strategy. Familiarise yourself with their products and services, especially in apprenticeship development and CPD. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Creative Leadership
Prepare examples of how you've led a creative team in the past. Be ready to discuss specific projects where your leadership made a difference. Highlight your ability to inspire and manage a team to produce engaging content that resonates with diverse audiences.
✨Demonstrate Data-Driven Decision Making
Since the role involves using insights and analytics, come prepared with examples of how you've used data to inform content strategies. Discuss your experience with tools like GA4 and how you've optimised content performance based on analytics.
✨Engage with Stakeholder Management Stories
Think of instances where you've successfully managed stakeholder relationships. Be ready to share how you navigated challenges and built rapport with different teams or clients, showcasing your communication skills and professionalism.
