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- Tasks: Lead strategic marketing planning and deliver impactful campaigns for Birmingham City FC.
- Company: Join the dynamic Birmingham City Football Club during an exciting growth phase.
- Benefits: Enjoy 23 days annual leave, matchday tickets, and a supportive work environment.
- Why this job: Make a real impact in sports marketing while connecting with fans and communities.
- Qualifications: Significant experience in marketing planning, ideally in sports or entertainment.
- Other info: Flexible hybrid working policy and opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, playing its part in a once-in-a-generation opportunity to support the transformation of England's second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.
The journey we're on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
Birmingham City Football Club is entering a period of significant growth and transformation. As we strengthen our Marketing & Brand function and continue to build a modern, insight-led and high-performing operation, we are seeking a marketing leader to play a key role in shaping how the Club connects with fans, partners and communities across the season.
About the Role
We’re looking for a Senior Marketing Planning & Campaigns Manager to play a pivotal leadership role within Birmingham City’s Marketing & Brand team. This role is responsible for turning the Club's brand and commercial strategy into a clear, coordinated and high-impact marketing plan across the season. You’ll own strategic marketing planning, campaign orchestration and operational excellence across our marketing calendar – ensuring campaigns are insight-led, well-sequenced and deliver against fan engagement, brand growth and revenue objectives.
Working closely with teams across digital, brand, retail, partnerships, ticketing, the women’s team and Foundation, you’ll act as the central integrator of marketing activity – bringing clarity, discipline and momentum to how Birmingham City FC shows up throughout the season. This is not a delivery-only role. It requires strong strategic judgement, operational rigour and the confidence to lead cross-functionally in a fast-paced, high-profile environment.
Key Responsibilities
- Strategic Marketing Planning - Own the end-to-end marketing planning process, building and maintaining an integrated seasonal and annual marketing calendar aligned to club priorities. Translate club strategy, brand direction and commercial objectives into clear campaign plans with defined goals, audiences, messaging and KPIs. Balance short-term priorities with long-term brand building.
- Campaign Leadership & Operations - Lead the planning and delivery of integrated campaigns across key moments including fixtures, retail launches, membership, women’s football, Foundation initiatives and partner activations. Act as the central point of coordination across internal teams to ensure campaigns land consistently, on time and to a high standard. Own campaign governance, including timelines, approvals, dependencies and post-campaign evaluation.
- Insight-Led Decision Making - Work closely with CRM & Insights teams to ensure campaigns are driven by data, fan insight and performance learning. Define success metrics upfront and ensure learnings inform future planning and optimisation. Use insight to challenge assumptions and continuously improve effectiveness.
- Team Leadership & Stakeholder Management - Line-manage the Marketing Campaigns Executive, providing clear direction, prioritisation and development. Build strong relationships with senior stakeholders across the club. Confidently present plans, priorities and performance updates to leadership.
About You
Experience - Significant experience in a senior marketing planning or campaign management role, ideally within sport, entertainment, media, retail or consumer brands. Proven track record of leading integrated, multi-channel campaigns with clear commercial and brand outcomes. Experience operating within complex, fast-moving organisations with multiple stakeholders.
Skills & Attributes - Strong strategic thinker with excellent planning and organisational skills. Data-literate, with the ability to use insight and performance metrics to guide decisions. Confident communicator who can influence without formal authority. Calm, collaborative and resilient, with a passion for sport, culture and building purposeful brands.
Terms of Appointment
37.5 hours per week Hybrid working policy, up to 2 days remote working per week 23 days annual leave, increases with length of service.
Additional Information
Flexibility with working hours is required to meet the demands of the role. Applicants must be eligible to live and work in the UK. A DBS check will be required. Full UK driving licence and access to own transport required due to multi-site working.
What can we offer you?
- 23 days annual leave plus bank holidays
- Complimentary matchday tickets for Men’s and Women’s home fixtures
- Employee Assistance Programme — including mental health support, virtual GP access, and more for you and your family
- Enhanced Company Pension Scheme
- Life Assurance cover (2x annual salary)
- Club discounts and offers
- The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.
Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Senior Marketing Planning employer: Birmingham City Football Club
Contact Detail:
Birmingham City Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Planning
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Birmingham City FC. Attend events, join relevant groups, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Birmingham City FC’s recent campaigns and their brand strategy. Be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. Focus on articulating your strategic thinking and campaign management skills. The more comfortable you are talking about your experience, the more confident you’ll be in the real deal.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind as they make their decision.
We think you need these skills to ace Senior Marketing Planning
Some tips for your application 🫡
Show Your Passion for Sport: When you're writing your application, let your love for sport shine through! We want to see how your enthusiasm aligns with Birmingham City FC's mission and values. Share any relevant experiences that highlight your passion for the game and community.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure you articulate your skills and experiences without unnecessary fluff. Highlight your achievements in marketing planning and campaign management clearly.
Tailor Your Application: Make sure to customise your application for this specific role. We’re looking for someone who can connect the dots between our brand strategy and marketing campaigns, so show us how your background fits perfectly with what we need!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Birmingham City FC.
How to prepare for a job interview at Birmingham City Football Club
✨Know Your Stuff
Before the interview, dive deep into Birmingham City FC's history, current projects, and marketing strategies. Familiarise yourself with their recent campaigns and how they engage with fans. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Strategic Mind
Be prepared to discuss your approach to strategic marketing planning. Bring examples of past campaigns you've led, focusing on how you balanced short-term goals with long-term brand building. Highlight your ability to use data and insights to drive decisions.
✨Demonstrate Leadership Skills
Since this role involves team leadership, be ready to share your experiences managing teams and collaborating across departments. Discuss how you've built relationships with stakeholders and how you ensure everyone is aligned towards common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the club's vision and challenges. Inquire about their future marketing initiatives or how they measure campaign success. This not only shows your enthusiasm but also your strategic thinking.
