At a Glance
- Tasks: Manage and activate key partner accounts, delivering outstanding service and creative campaigns.
- Company: Join Birmingham City Football Club, a historic club on an exciting growth journey.
- Benefits: Enjoy 23 days annual leave, matchday tickets, and a supportive work environment.
- Other info: Work in a fast-paced, collaborative environment with excellent career development opportunities.
- Why this job: Be part of a dynamic team transforming partnerships in the world of football.
- Qualifications: Degree in Business, Marketing, or Sports Management; experience in commercial roles preferred.
The predicted salary is between 35000 - 45000 £ per year.
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. The Club is entering an exciting period of growth and transformation, both on and off the pitch. As the Club continues to evolve commercially and strategically, we are seeking a driven and relationship-focused Partnerships Activations Manager to play a key role in delivering and developing our partnership portfolio.
Reporting to the Senior Partnerships Manager – Activations, this role will support the delivery of a best-in-class partnership division, ensuring our commercial partners receive outstanding service, creative activation and measurable value. This is an opportunity to join a progressive Commercial team and contribute to the Club’s long-term ambition, including its transition to a new stadium and continued growth at the highest level of English football.
About the Role
The Partnerships Manager will be responsible for managing and activating key partner accounts, delivering contractual rights, developing strong relationships and identifying opportunities to maximise commercial value. Working closely with internal departments including Finance, Brand & Marketing, Media, and both Men’s and Women’s football teams, you will ensure that partnerships are integrated, innovative and aligned to the Club’s broader strategy.
Key Responsibilities
- Partnership Strategy & Development
- Support delivery of the Club’s long-term partnership strategy
- Manage day-to-day rights delivery for key partner accounts, including contract management and activation planning
- Maintain rights utilisation trackers and deliver end-of-season performance reports
- Identify opportunities to enhance partnerships and unlock additional value
- Support departmental budget management by tracking partner-related expenditure
- Relationship Management
- Build and maintain strong relationships with local, national and international partners
- Ensure partner objectives are understood and delivered against
- Proactively communicate performance updates and strategic recommendations
- Identify and support award and PR opportunities that elevate partner visibility
- Activation & Marketing Integration
- Develop creative activation plans and integrated campaigns to maximise sponsorship value
- Work closely with Brand, Marketing and Media teams to deliver impactful partner campaigns
- Support matchday and event activations to ensure seamless delivery
- Drive collaboration across departments to align commercial and football objectives
What We’re Looking For
Qualifications
- Bachelor’s degree in Business, Marketing, Sports Management or a related field
- Master’s degree desirable but not essential
Experience
- Experience in a commercial or partnerships role, ideally within sport or entertainment
- Experience managing partner accounts in a fast-paced environment
- Strong understanding of sponsorship activation and rights delivery
Skills & Capabilities
- Excellent negotiation, communication and relationship-building skills
- Strategic thinker with the ability to identify opportunities and drive results
- Commercially minded with strong organisational skills
- Strong understanding of marketing integration and brand alignment
- Passion for sport and understanding of fan culture
Personal Qualities
- Professional, confident and collaborative
- Detail-oriented with strong accountability
- Adaptable and comfortable working in a high-profile, fast-moving environment
- Passionate about football and delivering exceptional partner experiences
What can we offer you?
- 23 days annual leave plus bank holidays
- Complimentary matchday tickets for Men’s and Women’s home fixtures
- Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
- Enhanced Company Pension Scheme
- Life Assurance cover (2x annual salary)
- Club discounts and offers
- The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.
Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Partnership Activations Manager in Birmingham employer: Birmingham City Football Club
Birmingham City Football Club is an exceptional employer, offering a dynamic work environment that fosters professional growth and development within the realm of sports education. With a strong commitment to employee well-being, the club provides attractive benefits such as matchday tickets and a comprehensive pension scheme, all while promoting a culture of teamwork and innovation in the heart of Birmingham.
Contact Details:
Birmingham City Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Partnership Activations Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Prepare for interviews by researching the club and its partnerships. Understand their current sponsors and how they activate those partnerships. This will show your genuine interest and help you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Partnerships Activations Manager. Highlight your relationship-building abilities and any creative activation ideas you have up your sleeve.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Birmingham City FC and being part of this exciting journey.
We think you need these skills to ace Partnership Activations Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for Football:When writing your application, let your love for football shine through! We want to see how your passion aligns with our club's values and mission. Share any relevant experiences that highlight your enthusiasm for the sport.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Partnerships Activations Manager role. Highlight your experience in managing partner accounts and activating sponsorships, as this will show us you’re the right fit for the job.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Use bullet points if necessary to break down your achievements and responsibilities.
Apply Through Our Website:Don’t forget to submit your application through our official website! This ensures we receive all your details correctly and helps us keep track of your application. Plus, it’s the best way to stay updated on your progress!
How to prepare for a job interview at Birmingham City Football Club
✨Know Your Partnerships
Before the interview, dive deep into Birmingham City Football Club's current partnerships. Understand their objectives and how they align with the club's strategy. This will help you demonstrate your knowledge and show that you're genuinely interested in contributing to their growth.
✨Showcase Your Relationship Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your communication and negotiation skills, as these are crucial for a Partnerships Activations Manager. Be ready to discuss specific instances where you enhanced partner value.
✨Be Creative with Activation Ideas
Think about innovative activation plans you could propose during the interview. Consider how you can integrate marketing strategies with partnership goals. Presenting fresh ideas will showcase your strategic thinking and passion for maximising sponsorship value.
✨Understand the Club's Culture
Familiarise yourself with Birmingham City FC's history and fan culture. Being able to speak about the club's values and how they resonate with your own will help you connect with the interviewers. Show that you're not just looking for a job, but that you're excited about being part of their journey.
