Digital Product Marketing Executive in Birmingham

Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.

The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC. We’re looking for a Digital Product Marketing Executive to support the development, optimisation and performance of BCFC’s digital platforms, including the club website, mobile app, streaming services, ticketing and retail journeys. Working closely with the Senior Digital Product Manager, you’ll help deliver product enhancements that improve fan experience, engagement and commercial performance in a fast-paced, high-traffic sporting environment. This role is 37.5 hours per week (Monday-Friday) though some weekends may be required.

Key Responsibilities

• Support delivery and optimisation of digital products across web, app, ticketing, retail and streaming
• Coordinate feature releases, enhancements and post-launch performance
• Monitor digital performance, insights and testing to inform optimisation
• Support key supporter journeys and user experience improvements
• Gather user feedback and translate insight into actionable recommendations
• Collaborate with internal teams and external platform partners
• Assist with briefs, asset coordination and brand-consistent delivery

About You

• Experience in a digital, product, website or platform-focused role
• Familiar with digital optimisation, analytics and user journeys
• Highly organised with strong attention to detail
• Confident communicator and collaborative team player
• User-focused, proactive and adaptable
• Passionate about sport and digital experiences

The Benefits of Being Blues

At Birmingham City Football Club, we put people at the heart of everything we do. When you join the Club, you become part of the Blues family — and that comes with a range of benefits designed to support you both inside and outside of work.

• Matchday Tickets
• Blues Store Discount
• Life Assurance
• Volunteering Day
• Pension Scheme
• Eye Care Voucher
• Cycle to Work Scheme
• Help@Hand 24/7 access to GP appointments, wellbeing services and mental health support.

Safeguarding

Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment. All successful applicants will be subject to appropriate pre-employment checks, including an enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.

Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer. We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process. Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities. We value diversity and actively encourage applications from individuals of all backgrounds. If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.