At a Glance
- Tasks: Lead our online store, creating an engaging shopping experience for fans.
- Company: Join Birmingham City FC, a club dedicated to innovation and community.
- Benefits: Enjoy matchday tickets, discounts, and comprehensive support services.
- Other info: Be part of a diverse team committed to safeguarding and inclusion.
- Why this job: Shape the future of eCommerce in sports while making a real impact.
- Qualifications: Experience in eCommerce management and a passion for sports retail.
The predicted salary is between 35000 - 45000 € per year.
As our E-commerce Manager, you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.
Key Responsibilities
- Lead the day-to-day management of the Club’s online store(s), delivering a world-class experience across all devices.
- Develop and execute a data-driven eCommerce strategy aligned with retail and commercial targets.
- Optimise the customer journey, from landing page to checkout, enhancing both UX and conversion.
- Monitor and report on trading activity, stock availability, and KPIs.
- Work with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
- Manage third-party platforms, logistics, and customer service partners to ensure operational excellence.
- Use insights from analytics tools to inform product strategy, pricing, and promotions.
- Champion brand consistency and customer satisfaction across all digital retail channels.
- Stay ahead of industry trends and competitor activity to drive innovation and growth.
What are we looking for in you?
- Proven experience in an eCommerce management or trading role (retail/sports sectors preferred).
- Experience using eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
- Demonstrable success in growing online sales and improving customer experience.
- Strong knowledge of SEO, CRM, and performance marketing.
- Proficiency with analytics tools (Google Analytics, Power BI, Excel).
- Excellent project management and organisational skills.
- A collaborative, detail-oriented approach with a flair for online merchandising and user experience.
- Experience working in sports retail or club eCommerce environments.
What can we offer to you?
- Auto-enrolment into the Company’s Pension Scheme.
- Employee Assistance Programme through Help@Hands, which offers a wide range of services and support through dedicated professionals, including virtual GP appointments within 24 hours, unlimited mental health support and counselling sessions, a 24/7 helpline, and access to savings and discounts. This can also be used by immediate family.
- Free onsite Parking.
- Life Assurance with cover of two times your basic annual salary.
- Complimentary matchday tickets to Men's and Women's games.
- Access to Employee Assistance Scheme from commencement.
- 20% discount at the Club Shop.
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process. Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
E-Commerce Manager employer: Birmingham City Football Club plc
Birmingham City FC is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. As an E-Commerce Manager, you will benefit from a comprehensive employee assistance programme, generous pension scheme, and unique perks such as complimentary matchday tickets, all while working in a dynamic environment that champions diversity and inclusion. Join us to make a meaningful impact in the sports retail sector and enjoy a fulfilling career with ample opportunities for development.
Contact Detail:
Birmingham City Football Club plc Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at Birmingham City FC or similar clubs. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past eCommerce successes. Highlight how you've improved customer experiences or boosted sales – this will make you memorable during interviews.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest eCommerce strategies and tools. Mentioning recent innovations during your interview shows you're passionate and ready to bring fresh ideas to the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Birmingham City FC.
We think you need these skills to ace E-Commerce Manager
Some tips for your application 🫡
Show Your Passion for E-Commerce:When writing your application, let your enthusiasm for e-commerce shine through! Share specific examples of how you've successfully managed online stores or improved customer experiences in the past. We want to see that you’re not just qualified, but genuinely excited about the role.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight your relevant experience and skills that match our job description. Use keywords from the listing, like 'data-driven strategy' and 'customer journey optimisation', to show us you understand what we’re looking for.
Quantify Your Achievements:Numbers speak volumes! Whenever possible, include metrics that demonstrate your success in previous roles, such as percentage increases in sales or improvements in conversion rates. This helps us see the impact you've made and how you can contribute to our goals.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of our team!
How to prepare for a job interview at Birmingham City Football Club plc
✨Know Your E-Commerce Platforms
Familiarise yourself with eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud. Be ready to discuss your experience with these tools and how you've used them to drive sales and improve customer experiences.
✨Data-Driven Decision Making
Prepare to showcase your analytical skills by discussing how you've used data from tools like Google Analytics or Power BI to inform your eCommerce strategies. Bring examples of how you’ve optimised the customer journey based on insights you've gathered.
✨Collaborative Spirit
Highlight your ability to work with various teams, such as Digital, Marketing, and Content. Share specific instances where collaboration led to successful campaigns or product launches, demonstrating your team-oriented approach.
✨Stay Ahead of Trends
Research current trends in eCommerce and the sports retail sector. Be prepared to discuss how you can apply this knowledge to innovate and grow the Club’s online store, showing that you're proactive and forward-thinking.
