Women's Social Media Executive in Birmingham

Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.

The Marketing, Media & Brand department plays a central role in telling the story of Birmingham City Football Club. From matchdays and player content to campaigns, partnerships and supporter engagement, the team is responsible for growing the Club’s reach and strengthening its connection with fans around the world.

Working closely with the Social Media Manager, you will help deliver and evolve the social media strategy for Birmingham City Women across all platforms. You will take ownership of the women’s social channels, helping to grow audiences, increase engagement and create content that cuts through the noise. The successful candidate will play a key role in identifying new opportunities, creating engaging content, supporting long-form storytelling and building stronger connections between the team and supporters. This role requires a highly organised and creative individual who thrives in a fast-paced environment and is passionate about women’s football, digital culture and audience growth.

Key Responsibilities

• Support the delivery of Birmingham City Women’s social media strategy across all channels.
• Take ownership of day-to-day content planning, scheduling and publishing for the Women’s team social accounts.
• Develop innovative and engaging content ideas designed to grow reach, impressions and audience engagement.
• Work closely with the Social Media Manager and Blues+ team to improve long-form and YouTube content output, including YouTube Community scheduling.
• Explore new ways to attract audiences beyond the traditional football space.
• Act as the main contact for Women’s social media requests across the Club.
• Lead on the creation and distribution of fan-led content across platforms.
• Tailor content specifically for each social platform to maximise performance and engagement.
• Capture content to a high standard alongside the video and content teams.
• Stay ahead of social media trends, emerging platforms and digital best practice.
• Maintain a tone of voice aligned with the Club’s brand and values.
• Support the development of commercial and sponsored social media opportunities.
• Monitor and report on key social media KPIs, using insights and analytics to inform future content decisions.
• Assist the wider Marketing team with campaign planning and execution.
• Build strong working relationships with players and staff to support content creation opportunities.

About You

We are looking for a highly creative and motivated individual who can bring fresh ideas, energy and ambition to our Women’s Team content output. You will have:

• A qualification in marketing, media, digital or a related field, or equivalent industry experience.
• Proven experience managing social media platforms and delivering measurable growth.
• Excellent planning and organisational skills with the ability to manage content calendars well in advance.
• Strong knowledge of social media platforms and platform-specific content strategies.
• Experience using analytics, monitoring and reporting tools to shape content performance.
• Outstanding copywriting and proofreading skills.
• Excellent communication and relationship-building abilities.
• Experience using Adobe Creative Suite and social media content tools.
• The ability to work both independently and collaboratively in a fast-moving environment.
• A proactive attitude with a strong eye for detail.
• Experience working within football or elite sport.
• Knowledge of Adobe Photoshop and content management systems.
• Experience managing paid social campaigns and above-the-line advertising.
• Proven success in building and engaging online audiences.
• An entrepreneurial mindset with a passion for innovation.

Personal Attributes

• Creative thinker with the ability to generate fresh ideas.
• Self-motivated with a strong work ethic and willingness to take initiative.
• Professional and confident with excellent personal presentation.
• Flexible and adaptable approach to working hours, including evenings, weekends and matchdays.
• Committed to maintaining confidentiality and professionalism at all times.

The Benefits of Being Blues

At Birmingham City Football Club, we put people at the heart of everything we do. When you join the Club, you become part of the Blues family — and that comes with a range of benefits designed to support you both inside and outside of work.

• Matchday Tickets
• Blues Store Discount
• Life Assurance
• Pension Scheme
• Eye Care Voucher
• Cycle to Work Scheme
• Help@Hand 24/7 access to GP appointments, wellbeing services and mental health support.

Safeguarding

Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment. All successful applicants will be subject to appropriate pre-employment checks, including an enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.

Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer. We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process. Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities. We value diversity and actively encourage applications from individuals of all backgrounds. If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.