At a Glance
- Tasks: Drive high-impact projects to enhance fan experience and support digital transformation.
- Company: Join Birmingham City Football Club, a historic club on an exciting growth journey.
- Benefits: Enjoy 23 days annual leave, matchday tickets, and a supportive work environment.
- Other info: Flexible hybrid working policy and opportunities for professional development.
- Why this job: Be part of a dynamic team shaping the future of sports innovation.
- Qualifications: 3+ years in strategy or consulting, strong analytical skills, and a passion for sports.
The predicted salary is between 36000 - 60000 € per year.
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, playing its part in a once-in-a-generation opportunity to support the transformation of England's second city as part of the Sports Quarter project.
With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch. The journey we're on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
We are looking for a Senior Analyst – Strategy & Innovation to play a key role in shaping the club's future. This is a fantastic opportunity for a strategic, data-driven analyst to support digital transformation, enhance fan experience, and deliver insight-led innovation across the club.
The Role
Reporting into the Strategy & Innovation function, you will help drive high-impact projects that improve how Birmingham City operates, engages supporters, and delivers long-term value. You will bring strong analytical capability, commercial awareness, and the ability to translate data into meaningful strategic recommendations.
Key Responsibilities
- Digital Transformation Support: Monitor digital trends and emerging technologies to identify opportunities to modernise club operations and improve performance.
- Fan & Customer Experience Analysis: Analyse supporter behaviour, feedback and engagement data to support strategies that enhance the end‐to‐end fan experience.
- Insight & Performance Reporting: Collect, interpret and present data linked to digital initiatives, customer journeys and transformation activity to inform senior decision‐making.
- Strategic Project Support: Work closely with cross‐functional teams to track delivery, manage timelines and ensure key transformation projects remain on course.
- Customer Journey Mapping: Map supporter journeys across ticketing, retail, digital platforms and matchday experience, identifying pain points and opportunities to improve engagement and satisfaction.
About You
We are looking for a highly capable analyst with experience in strategy, transformation or consulting, who is excited by innovation in sport and entertainment.
- Minimum 3+ years' experience in a strategy, transformation or innovation role
- Degree in Business, Economics, Sports Management or a related discipline (MBA desirable)
- Strong analytical and financial capability, including complex business case development
- Proficiency in tools such as Excel, Power BI and Tableau
- Experience in customer experience insight and journey mapping
- Excellent report writing and presentation skills
- Confident communicator, able to influence senior stakeholders
- Comfortable working at pace in a dynamic, high‐profile environment
- 4+ years' experience within MBB, Big 4, consulting or equivalent sports industry environment
- Understanding of football commercial models including media rights, sponsorship and marketing partnerships
Terms of Appointment
37.5 hours per week. Hybrid working policy, up to 2 days remote working per week. 23 days annual leave, increases with length of service.
Additional Information
Flexibility with working hours is required to meet the demands of the role. Applicants must be eligible to live and work in the UK. A DBS check will be required. Full UK driving licence and access to own transport required due to multi-site working.
What can we offer you?
- 23 days annual leave plus bank holidays
- Complimentary matchday tickets for Men’s and Women’s home fixtures
- Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
- Enhanced Company Pension Scheme
- Life Assurance cover (2x annual salary)
- Club discounts and offers
- The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well‐being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.
Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Senior Analyst - Strategy & Innovation in Birmingham employer: Birmingham City Football Club plc
Birmingham City Football Club is an exceptional employer, offering a vibrant and dynamic work environment at the heart of England's second city. With a strong commitment to employee growth, the club provides opportunities for professional development, a hybrid working policy, and generous benefits including complimentary matchday tickets and an enhanced pension scheme. Join us in shaping the future of sport and innovation while being part of a diverse and inclusive team dedicated to excellence both on and off the pitch.
Contact Detail:
Birmingham City Football Club plc Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst - Strategy & Innovation in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Birmingham City FC. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into the club's recent projects and initiatives. Show us that you're not just another candidate; you’re genuinely interested in how you can contribute to our strategy and innovation.
✨Tip Number 3
Practice your data storytelling skills! We want to see how you can turn numbers into narratives. Be ready to discuss how your analytical insights can enhance fan experiences and drive digital transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining the Birmingham City FC family.
We think you need these skills to ace Senior Analyst - Strategy & Innovation in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Analyst role. Highlight your experience in strategy, transformation, and innovation, and show how it aligns with Birmingham City FC's goals.
Showcase Your Analytical Skills:Since this role is all about data-driven insights, be sure to include specific examples of how you've used analytical tools like Excel or Power BI in past projects. We want to see your skills in action!
Communicate Clearly:Your written application should reflect your ability to communicate effectively. Use clear, concise language and structure your thoughts logically. Remember, you're aiming to impress senior stakeholders!
Apply Through Our Website:We encourage you to submit your application through our official website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Birmingham City Football Club plc
✨Know Your Data
As a Senior Analyst, you'll be expected to have a strong grasp of data analysis. Brush up on your analytical skills and be prepared to discuss how you've used data to drive strategic decisions in the past. Bring examples of your work with tools like Excel, Power BI, or Tableau to showcase your capabilities.
✨Understand the Club's Vision
Familiarise yourself with Birmingham City FC's current projects and future goals, especially regarding digital transformation and fan engagement. This will not only show your enthusiasm for the role but also help you align your answers with the club's objectives during the interview.
✨Prepare Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the club's strategy and innovation initiatives. This demonstrates your genuine interest in the role and helps you assess if the club's vision aligns with your career aspirations.
✨Showcase Your Communication Skills
As a confident communicator, you'll need to influence senior stakeholders. Practice articulating your thoughts clearly and concisely. Consider doing mock interviews with friends or colleagues to refine your presentation skills and ensure you're comfortable discussing complex ideas.
