At a Glance
- Tasks: Lead our online store, creating an engaging shopping experience for fans.
- Company: Join Birmingham City FC, a club dedicated to innovation and community.
- Benefits: Enjoy matchday tickets, discounts, and comprehensive support services.
- Other info: Be part of a diverse team committed to safeguarding and inclusion.
- Why this job: Shape the future of eCommerce in sports while making a real impact.
- Qualifications: Experience in eCommerce management and a passion for sports retail.
The predicted salary is between 35000 - 45000 £ per year.
As our E-commerce Manager, you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.
Key Responsibilities
- Lead the day-to-day management of the Club’s online store(s), delivering a world-class experience across all devices.
- Develop and execute a data-driven eCommerce strategy aligned with retail and commercial targets.
- Optimise the customer journey, from landing page to checkout, enhancing both UX and conversion.
- Monitor and report on trading activity, stock availability, and KPIs.
- Work with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
- Manage third-party platforms, logistics, and customer service partners to ensure operational excellence.
- Use insights from analytics tools to inform product strategy, pricing, and promotions.
- Champion brand consistency and customer satisfaction across all digital retail channels.
- Stay ahead of industry trends and competitor activity to drive innovation and growth.
What are we looking for in you?
- Proven experience in an eCommerce management or trading role (retail/sports sectors preferred).
- Experience using eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
- Demonstrable success in growing online sales and improving customer experience.
- Strong knowledge of SEO, CRM, and performance marketing.
- Proficiency with analytics tools (Google Analytics, Power BI, Excel).
- Excellent project management and organisational skills.
- A collaborative, detail-oriented approach with a flair for online merchandising and user experience.
- Experience working in sports retail or club eCommerce environments.
What can we offer to you?
- Auto-enrolment into the Company’s Pension Scheme.
- Employee Assistance Programme through Help@Hands, which offers a wide range of services and support through dedicated professionals, including virtual GP appointments within 24 hours, unlimited mental health support and counselling sessions, a 24/7 helpline, and access to savings and discounts. This can also be used by immediate family.
- Free onsite Parking.
- Life Assurance with cover of two times your basic annual salary.
- Complimentary matchday tickets to Men's and Women's games.
- Access to Employee Assistance Scheme from commencement.
- 20% discount at the Club Shop.
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process. Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
E-Commerce Manager in Birmingham employer: Birmingham City Football Club plc
Birmingham City F.C Foundation is an exceptional employer that prioritises the development of both its coaches and the young participants they serve. With a strong commitment to inclusivity and personal growth, employees benefit from a supportive work culture that encourages collaboration and innovation in coaching practices. Located in Birmingham, this role offers unique opportunities to make a meaningful impact in the community while fostering a love for sport among children of all abilities.
Contact Details:
Birmingham City Football Club plc Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Manager in Birmingham
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace E-Commerce Manager in Birmingham
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Birmingham City Football Club plc, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Birmingham City Football Club plc's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Birmingham City Football Club plc. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Birmingham City Football Club plc
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Birmingham City Football Club plc uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
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For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Birmingham City Football Club plc. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
