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- Tasks: Support and optimise digital platforms for Birmingham City FC, enhancing fan experience and engagement.
- Company: Join the historic Birmingham City Football Club during an exciting period of growth and transformation.
- Benefits: Enjoy 23 days annual leave, a pension scheme, and discounts at the club shop.
- Why this job: Be part of a dynamic team shaping the future of sports in England's second city.
- Qualifications: Experience in digital roles, strong communication skills, and a passion for sport.
- Other info: Inclusive environment with opportunities for personal and professional development.
The predicted salary is between 28800 - 48000 £ per year.
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch. The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
We’re looking for a Digital Product Marketing Executive to support the development, optimisation and performance of BCFC’s digital platforms, including the club website, mobile app, streaming services, ticketing and retail journeys. Working closely with the Senior Digital Product Manager, you’ll help deliver product enhancements that improve fan experience, engagement and commercial performance in a fast-paced, high-traffic sporting environment. This role is 37.5 hours per week (Monday-Friday) though some weekends may be required.
Key Responsibilities- Support delivery and optimisation of digital products across web, app, ticketing, retail and streaming
- Coordinate feature releases, enhancements and post-launch performance
- Monitor digital performance, insights and testing to inform optimisation
- Support key supporter journeys and user experience improvements
- Gather user feedback and translate insight into actionable recommendations
- Collaborate with internal teams and external platform partners
- Assist with briefs, asset coordination and brand-consistent delivery
- Experience in a digital, product, website or platform-focused role
- Familiar with digital optimisation, analytics and user journeys
- Highly organised with strong attention to detail
- Confident communicator and collaborative team player
- User-focused, proactive and adaptable
- Passionate about sport and digital experiences
- 23 days annual leave (plus bank holidays)
- Contributory pension scheme
- Opportunities for professional and personal development
- Discount on purchases from the club shop
- A supportive and inclusive working environment and opportunity to contribute to a defining period in the Club’s future
Safeguarding, Equality and Inclusion
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process. Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Digital Product Marketing Executive in Birmingham employer: Birmingham City Football Club plc
Contact Detail:
Birmingham City Football Club plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Marketing Executive in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Birmingham City FC. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for sport and digital experiences during interviews. Share examples of how you've improved user journeys or optimised digital products in the past. Let them see your enthusiasm!
✨Tip Number 3
Prepare for your interview by researching the club's digital platforms. Know their strengths and weaknesses, and come armed with ideas on how you could enhance fan engagement and experience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Birmingham City FC journey.
We think you need these skills to ace Digital Product Marketing Executive in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Product Marketing Executive role. Highlight your experience in digital platforms and how it aligns with our goals at Birmingham City FC. We want to see how you can contribute to our exciting journey!
Show Your Passion: Let your love for sport and digital experiences shine through in your application. We’re looking for someone who’s not just qualified but genuinely excited about enhancing fan engagement and improving user journeys. Share your enthusiasm with us!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to describe your skills and experiences. We appreciate a well-structured application that makes it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website: Don’t forget to submit your application through our official website! This ensures we receive all your details correctly and helps us keep track of your application. Plus, it shows you’re serious about joining Birmingham City FC!
How to prepare for a job interview at Birmingham City Football Club plc
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital products and platforms. Familiarise yourself with the latest trends in digital marketing, especially in sports. Being able to discuss how you can enhance user experiences on websites and apps will show that you're the right fit for the role.
✨Show Your Passion for Sport
Birmingham City FC is all about sport, so let your enthusiasm shine through! Share your personal experiences with sports and how they’ve shaped your understanding of fan engagement. This will help you connect with the interviewers and demonstrate that you’re genuinely invested in the club's mission.
✨Be Data-Driven
Since the role involves monitoring digital performance and analytics, come prepared with examples of how you've used data to inform decisions in previous roles. Discuss specific metrics you've improved or insights you've gained from user feedback to showcase your analytical skills.
✨Collaboration is Key
This position requires working closely with various teams, so highlight your teamwork skills. Prepare examples of successful collaborations from your past experiences, focusing on how you contributed to achieving common goals. This will show that you can thrive in a team-oriented environment.
