At a Glance
- Tasks: Lead the CRM strategy and enhance fan experiences through data-driven insights.
- Company: Join Birmingham City Football Club, a passionate team dedicated to fan engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting role in a dynamic environment with a focus on innovation.
- Why this job: Make a real impact on fan journeys and contribute to the success of the club.
- Qualifications: Experience with CRM platforms, data analytics, and GDPR compliance required.
The predicted salary is between 40000 - 50000 £ per year.
Birmingham City Football Club is hiring a CRM and Data Manager to lead the Club's Customer Data Platform strategy and its integration with marketing and commercial activities. You will own the CRM platform, data quality and fan communications across channels, delivering personalised journeys and data-led decisions to drive growth for Birmingham City FC and its women’s teams.
Bring expertise in Bloomreach or similar CDP/CRM platforms, advanced analytics, GDPR compliance and a track record of success.
CRM & Data Lead — Personalised Fan Journeys in Birmingham employer: Birmingham City Football Club plc
Birmingham City F.C Foundation is an exceptional employer that prioritises the development of both its coaches and the young participants they serve. With a strong commitment to inclusivity and personal growth, employees benefit from a supportive work culture that encourages collaboration and innovation in coaching practices. Located in Birmingham, this role offers unique opportunities to make a meaningful impact in the community while fostering a love for sport among children of all abilities.
Contact Details:
Birmingham City Football Club plc Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Data Lead — Personalised Fan Journeys in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Birmingham City Football Club plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Birmingham City Football Club plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Birmingham City Football Club plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace CRM & Data Lead — Personalised Fan Journeys in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Birmingham City Football Club plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Birmingham City Football Club plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Birmingham City Football Club plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Birmingham City Football Club plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Birmingham City Football Club plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Birmingham City Football Club plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
