Retail Marketing Executive in Birmingham

As Retail Marketing Executive, you will work at the heart of our marketing and retail operations, supporting the planning, delivery, and optimisation of marketing campaigns that drive fan engagement, product awareness, and revenue growth. From kit launches to matchday promotions, your work will bring the Club’s retail vision to life — both online and on the ground at the club.

Key Responsibilities:

• Assist in the development and delivery of seasonal campaigns including kit launches, Christmas, and sale periods.
• Collaborate with Content and Design teams to create high-impact visual and written content.
• Manage and execute retail campaigns across digital (social media, email, website) and paid channels (PPC, Meta, programmatic).
• Coordinate matchday retail promotions and in-store activations.
• Develop and manage point-of-sale (POS) materials, signage, and other physical assets.
• Track and report on campaign performance, providing insights to refine future marketing efforts.
• Support product launches with clear, compelling communication across all channels.
• Maintain a well-organised retail marketing calendar.
• Work with CRM and data teams to create segmented, targeted marketing campaigns.
• Liaise with external agencies and suppliers to ensure timely delivery of campaigns and creative assets.
• Ensure all marketing activity aligns with the Club’s brand identity and values.

What are we looking for in you?

• Experience running both digital and in-store marketing campaigns.
• Strong understanding of customer journeys and commercial metrics.
• Familiarity with marketing platforms such as Google Ads, Meta Business Suite, and email marketing tools (Dotdigital, Mailchimp, etc.).
• Experience working with CRM systems such as Salesforce.
• A creative flair with the ability to write compelling marketing copy and briefs.
• Excellent project management and organisational skills.

Desirable:

• Experience working within sports retail or the wider sports marketing industry.

What can we offer to you?

• Auto-enrolment into the Company’s Pension Scheme.
• Employee Assistance Programme through Help@Hands, which offers a wide range of services and support through dedicated professionals, including virtual GP appointments within 24 hours, unlimited mental health support and counselling sessions, a 24/7 helpline, and access to savings and discounts. This can also be used by immediate family.
• Free onsite Parking.
• Life Assurance with cover of two times your basic annual salary.
• Complimentary matchday tickets to Men\'s and Women\'s games.
• Access to Employee Assistance Scheme from commencement.
• 20% discount at the Club Shop.

Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.

Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.