Permanent | Full-Time (37.5 hours per week)
Birmingham City Football Club is on the rise.
With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation and is playing its part in a once-in-a-generation opportunity to support the transformation of England's second city through the Sports Quarter project.
With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success, both on and off the pitch. The journey we're on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes, and culture that will define the next chapter of Birmingham City FC.
We are looking for an E-commerce Manager to lead and develop our digital retail operation, driving online revenue growth and delivering an exceptional customer experience for supporters around the world.
This is an exciting opportunity to play a key role in the Club's commercial growth during a transformative period for Birmingham City Football Club.
The Role
Reporting into the Commercial team, the E-commerce Manager will take ownership of the Club's online retail platforms, ensuring a seamless, engaging, and high-performing shopping experience across all digital touchpoints.
You will lead the delivery of the Club's eCommerce strategy, working closely with internal departments and external partners to increase revenue, improve customer experience, and maximise the performance of our digital retail channels.
Combining strong commercial acumen with a customer-first mindset, you will use data, insight, and industry best practice to identify opportunities for growth and deliver a best-in-class online shopping experience.
Key Responsibilities
- Develop and execute a data-driven eCommerce strategy aligned with the Club's retail and commercial objectives
- Identify opportunities to increase online revenue, improve conversion rates, and support long-term customer retention
- Monitor market trends, competitor activity, and emerging technologies to drive innovation and growth
Online Store Management
- Lead the day-to-day management of the Club's online store(s), ensuring a high-quality user experience across desktop, mobile, and other digital platforms
- Maintain product listings, merchandising, navigation, and promotional activity to maximise performance and engagement
Customer Experience & Journey Optimisation
- Analyse customer behaviour and purchasing trends to optimise the online shopping journey
- Identify opportunities to improve user experience, reduce customer friction, and increase conversion throughout the purchase process
- Champion supporter satisfaction across all digital retail channels
Performance Reporting & Insight
- Monitor trading activity, stock availability, customer data, and key commercial KPIs
- Produce regular reports and insights to support decision-making and drive improvements across the eCommerce operation
- Utilise analytics to support product strategy, pricing, promotional activity, and commercial planning
Campaign Delivery & Collaboration
- Work closely with Digital, Marketing, Content, and Retail teams to support product launches, campaigns, seasonal activity, and matchday activations
- Ensure digital retail initiatives are aligned with wider Club objectives and commercial priorities
Partner & Platform Management
- Manage relationships with third-party eCommerce providers, logistics partners, and customer service suppliers
- Ensure operational excellence and high standards of service delivery across all aspects of the digital retail operation
About You
We are looking for a commercially minded and customer-focused eCommerce professional who is passionate about delivering exceptional online retail experiences and driving sustainable revenue growth.
You will be proactive, analytical, and highly organised, with the ability to thrive in a fast-paced and ambitious environment.
- Proven experience in an eCommerce management, digital trading, or online retail role
- Demonstrable success in growing online sales and improving customer experience
- Experience using eCommerce platforms such as Magento, Salesforce Commerce Cloud, Shopify, or equivalent
- Strong understanding of SEO, CRM, digital merchandising, and performance marketing.
- Proficiency with analytics and reporting tools including Google Analytics, Power BI, and Excel
- Experience using customer and commercial data to drive decision-making
- Excellent project management and organisational skills
- Strong communication and stakeholder management abilities
- A collaborative and detail-oriented approach with a passion for customer experience
- Experience working within sport, entertainment, or consumer retail environments.
- Experience operating within a football club or sports eCommerce setting.
- Understanding of supporter engagement and fan-focused retail experiences
Terms of Appointment
- 37.5 hours per week
- Hybrid working policy, with up to 2 days remote working per week
- 23 days annual leave, increasing with length of service
Additional Information
- Flexibility with working hours is required to meet the demands of the role
- Applicants must be eligible to live and work in the UK.
What Can We Offer You?
- 23 days annual leave plus bank holidays.
- Complimentary matchday tickets for Men's and Women's home fixtures
- Employee Assistance Programme (Help@Hand), including mental health support, virtual GP access, and wellbeing services for you and your family
- Enhanced Company Pension Scheme
- Life Assurance cover (2x annual salary)
- Club discounts and offers, including 20% discount at the Club Shop.
- Free onsite parking
- The opportunity to work within an ambitious, forward-thinking football club during an exciting period of growth and transformation.
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and wellbeing of our players is our highest priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo appropriate background checks and safeguarding training as part of the recruitment process.
Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We are committed to creating a diverse and inclusive workplace and encourage applications from all suitably qualified individuals. Should you require any adjustments during the recruitment process, please let us know when applying.
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Ecommerce Manager in Birmingham employer: Birmingham City FC
Birmingham City FC is an exceptional employer, offering a dynamic and supportive work culture that prioritises the development of both players and staff. As a Lead Academy Coach, you will have access to continuous professional growth opportunities while working in a vibrant football environment that values collaboration and innovation. Located in Birmingham, the club fosters a strong community spirit, making it an ideal place for those passionate about shaping the future of young athletes.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager in Birmingham
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Birmingham City FC are looking for when hiring for a Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Birmingham City FC for the Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Birmingham City FC as a Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Birmingham City FC’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Birmingham City FC, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Birmingham City FC's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Birmingham City FC. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Birmingham City FC
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Birmingham City FC uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Birmingham City FC. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
