Join to apply for the Ecommerce Manager role at Birmingham City FC
Join to apply for the Ecommerce Manager role at Birmingham City FC
As our E-commerce Manager, you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.
Key Responsibilities:
- Lead the day-to-day management of the Club’s online store(s), delivering a world-class experience across all devices.
- Develop and execute a data-driven eCommerce strategy aligned with retail and commercial targets.
- Optimise the customer journey, from landing page to checkout, enhancing both UX and conversion.
- Monitor and report on trading activity, stock availability, and KPIs.
- Work with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
- Manage third-party platforms, logistics, and customer service partners to ensure operational excellence.
- Use insights from analytics tools to inform product strategy, pricing, and promotions.
- Champion brand consistency and customer satisfaction across all digital retail channels.
- Stay ahead of industry trends and competitor activity to drive innovation and growth.
Key Relationships:
- Head of Retail
- Digital Marketing, Brand & Content Teams
- Merchandising & Buying Teams
- Customer Services
- External eCommerce & logistics partners
- Warehouse & Fulfilment teams
- IT & Data teams
What are we looking for in you?
- Proven experience in an eCommerce management or trading role (retail/sports sectors preferred).
- Experience using eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
- Demonstrable success in growing online sales and improving customer experience.
- Strong knowledge of SEO, CRM, and performance marketing.
- Proficiency with analytics tools (Google Analytics, Power BI, Excel).
- Excellent project management and organisational skills.
- A collaborative, detail-oriented approach with a flair for online merchandising and user experience.
- Experience working in sports retail or club eCommerce environments.
What can we offer to you?
- Auto-enrolment into the Company’s Pension Scheme.
- Employee Assistance Programme through Help@Hands, which offers a wide range of services and support through dedicated professionals, including virtual GP appointments within 24 hours, unlimited mental health support and counselling sessions, a 24/7 helpline, and access to savings and discounts. This can also be used by immediate family.
- Free onsite Parking.
- Life Assurance with cover of two times your basic annual salary.
- Complimentary matchday tickets to Men's and Women's games.
- Access to Employee Assistance Scheme from commencement.
- 20% discount at the Club Shop.
B
irmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.Bi
r
mingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Other, Marketing, and Strategy/Planning
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Ecommerce Manager in Birmingham employer: Birmingham City FC
Birmingham City FC is an exceptional employer, offering a dynamic and supportive work culture that prioritises the development of both players and staff. As a Lead Academy Coach, you will have access to continuous professional growth opportunities while working in a vibrant football environment that values collaboration and innovation. Located in Birmingham, the club fosters a strong community spirit, making it an ideal place for those passionate about shaping the future of young athletes.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager in Birmingham
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Birmingham City FC are looking for when hiring for a Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Birmingham City FC for the Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Birmingham City FC as a Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Birmingham City FC’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Birmingham City FC, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Birmingham City FC's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Birmingham City FC. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Birmingham City FC
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Birmingham City FC uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Birmingham City FC. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
