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- Tasks: Lead our online store, creating a top-notch shopping experience for fans.
- Company: Join Birmingham City FC, a club dedicated to excellence and community.
- Benefits: Enjoy perks like free matchday tickets, discounts, and mental health support.
- Why this job: Shape eCommerce strategy while working in a vibrant, collaborative environment.
- Qualifications: Experience in eCommerce management and knowledge of platforms like Shopify or Magento required.
- Other info: We value diversity and welcome applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
As our E-commerce Manager, you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.
Key Responsibilities:
- Lead the management of the Club’s online store(s), delivering a world-class experience across all devices.
- Develop and implement a data-driven eCommerce strategy aligned with retail and commercial targets.
- Optimize the customer journey, from landing page to checkout, enhancing UX and conversion rates.
- Monitor and report on trading activity, stock levels, and KPIs.
- Coordinate with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
- Manage third-party platforms, logistics, and customer service partners to ensure operational excellence.
- Utilize analytics insights to inform product strategy, pricing, and promotions.
- Maintain brand consistency and ensure customer satisfaction across all digital retail channels.
- Stay updated on industry trends and competitor activity to foster innovation and growth.
Key Relationships:
- Head of Retail
- Digital Marketing, Brand & Content Teams
- Merchandising & Buying Teams
- Customer Services
- External eCommerce & logistics partners
- Warehouse & Fulfilment teams
- IT & Data teams
What are we looking for in you?
- Proven experience in eCommerce management or trading roles (retail/sports sectors preferred).
- Experience with eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
- Success in growing online sales and enhancing customer experience.
- Strong knowledge of SEO, CRM, and performance marketing.
- Proficiency with analytics tools (Google Analytics, Power BI, Excel).
- Excellent project management and organizational skills.
- A collaborative, detail-oriented approach with a flair for online merchandising and UX.
Desirable:
- Experience in sports retail or club eCommerce environments.
What can we offer you?
- Auto-enrolment into the Company’s Pension Scheme.
- Employee Assistance Programme through Help@Hands, offering services like virtual GP, mental health support, counselling, and discounts, available to immediate family.
- Free onsite parking.
- Life Assurance covering two times your basic salary.
- Complimentary matchday tickets to Men's and Women's games.
- Access to Employee Assistance Scheme from day one.
- 20% discount at the Club Shop.
Additional Information:
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. All successful applicants will undergo background checks and safeguarding training. We are an equal opportunities and Disability Confident employer, welcoming applications from all backgrounds and promoting diversity. Please inform us of any adjustments needed during the recruitment process.
Ecommerce Manager employer: Birmingham City FC
Contact Detail:
Birmingham City FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Familiarise yourself with the latest eCommerce trends and technologies, especially those relevant to sports retail. This knowledge will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the eCommerce and sports sectors. Attend industry events or join online forums to connect with others who can provide insights or even referrals to opportunities at StudySmarter.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive eCommerce success in previous roles. Be ready to discuss specific metrics and outcomes during your conversations with us.
✨Tip Number 4
Research Birmingham City FC’s brand and values thoroughly. Understanding our identity will allow you to align your approach and ideas with what we stand for, making you a more attractive candidate.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce management, particularly in retail or sports sectors. Emphasise your familiarity with platforms like Shopify Plus or Magento, and showcase any achievements in growing online sales.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and how it aligns with the values of Birmingham City FC. Mention specific examples of how you've optimised customer journeys or improved conversion rates in previous roles.
Showcase Analytical Skills: Since the role requires proficiency with analytics tools, include examples of how you've used data to inform product strategy or marketing decisions. Highlight your experience with Google Analytics or Power BI to demonstrate your analytical capabilities.
Research the Club: Familiarise yourself with Birmingham City FC's brand, values, and recent initiatives. This knowledge will help you tailor your application and show your genuine interest in contributing to the club's eCommerce strategy.
How to prepare for a job interview at Birmingham City FC
✨Showcase Your E-commerce Expertise
Be prepared to discuss your previous experience in eCommerce management, particularly in retail or sports sectors. Highlight specific examples of how you've successfully grown online sales and enhanced customer experiences.
✨Demonstrate Data-Driven Decision Making
Since the role involves developing a data-driven eCommerce strategy, come equipped with insights from analytics tools like Google Analytics or Power BI. Share how you've used data to inform product strategies, pricing, and promotions in past roles.
✨Understand the Customer Journey
Familiarise yourself with the customer journey from landing page to checkout. Be ready to discuss how you would optimise this journey to enhance user experience and conversion rates, showcasing your knowledge of UX principles.
✨Collaborative Mindset
The role requires collaboration with various teams. Prepare to talk about your experience working with digital, marketing, and content teams. Emphasise your ability to coordinate campaigns and product launches effectively.
