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- Tasks: Lead strategic marketing planning and deliver impactful campaigns for Birmingham City FC.
- Company: Join the dynamic Birmingham City Football Club during an exciting growth phase.
- Benefits: Enjoy 23 days annual leave, matchday tickets, and a supportive work environment.
- Why this job: Make a real impact in sports marketing while connecting with fans and communities.
- Qualifications: Proven experience in senior marketing roles, ideally in sports or entertainment.
- Other info: Flexible hybrid working policy and opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.
The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC. Birmingham City Football Club is entering a period of significant growth and transformation. As we strengthen our Marketing & Brand function and continue to build a modern, insight-led and high-performing operation, we are seeking a marketing leader to play a key role in shaping how the Club connects with fans, partners and communities across the season.
About the Role
We’re looking for a Senior Marketing Planning & Campaigns Manager to play a pivotal leadership role within Birmingham City’s Marketing & Brand team. This role is responsible for turning the Club’s brand and commercial strategy into a clear, coordinated and high-impact marketing plan across the season. You’ll own strategic marketing planning, campaign orchestration and operational excellence across our marketing calendar – ensuring campaigns are insight-led, well-sequenced and deliver against fan engagement, brand growth and revenue objectives.
Working closely with teams across digital, brand, retail, partnerships, ticketing, the women’s team and Foundation, you’ll act as the central integrator of marketing activity – bringing clarity, discipline and momentum to how Birmingham City FC shows up throughout the season. This is not a delivery-only role. It requires strong strategic judgement, operational rigour and the confidence to lead cross-functionally in a fast-paced, high-profile environment.
Key Responsibilities
- Strategic Marketing Planning: Own the end-to-end marketing planning process, building and maintaining an integrated seasonal and annual marketing calendar aligned to club priorities. Translate club strategy, brand direction and commercial objectives into clear campaign plans with defined goals, audiences, messaging and KPIs. Balance short-term priorities with long-term brand building.
- Campaign Leadership & Operations: Lead the planning and delivery of integrated campaigns across key moments including fixtures, retail launches, membership, women’s football, Foundation initiatives and partner activations. Act as the central point of coordination across internal teams to ensure campaigns land consistently, on time and to a high standard. Own campaign governance, including timelines, approvals, dependencies and post-campaign evaluation.
- Insight-Led Decision Making: Work closely with CRM & Insights teams to ensure campaigns are driven by data, fan insight and performance learning. Define success metrics upfront and ensure learnings inform future planning and optimisation. Use insight to challenge assumptions and continuously improve effectiveness.
- Team Leadership & Stakeholder Management: Line-manage the Marketing Campaigns Executive, providing clear direction, prioritisation and development. Build strong relationships with senior stakeholders across the club. Confidently present plans, priorities and performance updates to leadership.
About You
Experience: Significant experience in a senior marketing planning or campaign management role, ideally within sport, entertainment, media, retail or consumer brands. Proven track record of leading integrated, multi-channel campaigns with clear commercial and brand outcomes. Experience operating within complex, fast-moving organisations with multiple stakeholders.
Skills & Attributes: Strong strategic thinker with excellent planning and organisational skills. Data-literate, with the ability to use insight and performance metrics to guide decisions. Confident communicator who can influence without formal authority. Calm, collaborative and resilient, with a passion for sport, culture and building purposeful brands.
Terms of Appointment
- 37.5 hours per week
- Hybrid working policy, up to 2 days remote working per week
- 23 days annual leave, increases with length of service
Additional Information
- Flexibility with working hours is required to meet the demands of the role
- Applicants must be eligible to live and work in the UK
- A DBS check will be required
- Full UK driving licence and access to own transport required due to multi-site working
What can we offer you?
- 23 days annual leave plus bank holidays
- Complimentary matchday tickets for Men’s and Women’s home fixtures
- Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
- Enhanced Company Pension Scheme
- Life Assurance cover (2x annual salary)
- Club discounts and offers
- The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process. Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Senior Marketing Planning & Campaigns Manager in Birmingham employer: Birmingham City FC
Contact Detail:
Birmingham City FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Planning & Campaigns Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Birmingham City FC. Attend events, join relevant groups on social media, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the club’s recent campaigns and initiatives. Show us you’re passionate about Birmingham City FC and have ideas on how to elevate their marketing strategy. Tailor your responses to highlight how your experience aligns with their goals.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for the role and how you can contribute to the club’s growth. We want to see your enthusiasm and strategic thinking, so rehearse your key points until they flow naturally.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Keep an eye on our careers page for updates and new opportunities!
We think you need these skills to ace Senior Marketing Planning & Campaigns Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for Sport: When you're writing your application, let your love for sport shine through! We want to see how your passion aligns with Birmingham City FC's mission and values. Share any relevant experiences that highlight your enthusiasm for the game and the community.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure you articulate your skills and experiences without unnecessary fluff. Highlight your achievements in marketing planning and campaigns, and how they relate to the role.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior Marketing Planning & Campaigns Manager role. We want to see how your unique background fits into our vision for the club.
Apply Through Our Website: Make sure to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Birmingham City FC!
How to prepare for a job interview at Birmingham City FC
✨Know Your Stuff
Before the interview, dive deep into Birmingham City Football Club's history, recent campaigns, and their vision for the future. Familiarise yourself with their marketing strategies and how they engage with fans. This will not only show your enthusiasm but also help you tailor your answers to align with their goals.
✨Showcase Your Strategic Thinking
Be prepared to discuss specific examples of how you've successfully led integrated marketing campaigns in the past. Highlight your ability to balance short-term objectives with long-term brand building. Use metrics and insights to back up your claims, demonstrating that you're data-driven and results-oriented.
✨Demonstrate Cross-Functional Leadership
Since this role requires collaboration across various teams, come ready with examples of how you've effectively worked with different departments. Talk about how you’ve managed stakeholders and ensured everyone is aligned on campaign goals. This will showcase your ability to lead in a fast-paced environment.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the club's current challenges and opportunities. Inquire about their upcoming campaigns or how they measure success. This shows your genuine interest in the role and helps you assess if the club's culture aligns with your values.
