Partnerships Activations Manager in Birmingham

Birmingham City Football Club is on the rise.

With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing it’s part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project.

Birmingham City Football Club is entering an exciting period of growth and transformation, both on and off the pitch. As the Club continues to evolve commercially and strategically, we are seeking a driven and relationship-focused Partnerships Activations Manager to play a key role in delivering and developing our partnership portfolio.

Reporting to the Senior Partnerships Manager – Activations, this role will support the delivery of a best-in-class partnership division, ensuring our commercial partners receive outstanding service, creative activation and measurable value.

This is an opportunity to join a progressive Commercial team and contribute to the Club’s long-term ambition, including its transition to a new stadium and continued growth at the highest level of English football.

About the Role

The Partnerships Manager will be responsible for managing and activating key partner accounts, delivering contractual rights, developing strong relationships and identifying opportunities to maximise commercial value.

Working closely with internal departments including Finance, Brand & Marketing, Media, and both Men’s and Women’s football teams, you will ensure that partnerships are integrated, innovative and aligned to the Club’s broader strategy.

Key Responsibilities

• Support delivery of the Club’s long-term partnership strategy
• Manage day-to-day rights delivery for key partner accounts, including contract management and activation planning
• Maintain rights utilisation trackers and deliver end-of-season performance reports
• Identify opportunities to enhance partnerships and unlock additional value
• Support departmental budget management by tracking partner-related expenditure

Relationship Management

• Build and maintain strong relationships with local, national and international partners
• Ensure partner objectives are understood and delivered against
• Proactively communicate performance updates and strategic recommendations
• Identify and support award and PR opportunities that elevate partner visibility

Activation & Marketing Integration

• Develop creative activation plans and integrated campaigns to maximise sponsorship value
• Work closely with Brand, Marketing and Media teams to deliver impactful partner campaigns
• Support matchday and event activations to ensure seamless delivery
• Drive collaboration across departments to align commercial and football objectives

What We’re Looking For

Qualifications

• Bachelor’s degree in Business, Marketing, Sports Management or a related field

Experience

• Experience in a commercial or partnerships role, ideally within sport or entertainment
• Experience managing partner accounts in a fast-paced environment
• Strong understanding of sponsorship activation and rights delivery

Skills & Capabilities

• Excellent negotiation, communication and relationship-building skills
• Strategic thinker with the ability to identify opportunities and drive results
• Commercially minded with strong organisational skills
• Strong understanding of marketing integration and brand alignment
• Passion for sport and understanding of fan culture

Personal Qualities

• Professional, confident and collaborative
• Detail-oriented with strong accountability
• Adaptable and comfortable working in a high-profile, fast-moving environment
• Passionate about football and delivering exceptional partner experiences

The Benefits of Being Blues

At Birmingham City Football Club, we put people at the heart of everything we do. When you join the Club, you become part of the Blues family — and that comes with a range of benefits designed to support you both inside and outside of work.

• Matchday Tickets
• Blues Store Discount
• Life Assurance
• Pension Scheme
• Eye Care Voucher
• Cycle to Work Scheme
• Help@Hand 24/7 access to GP appointments, wellbeing services and mental health support

Safeguarding

Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment.

All successful applicants will be subject to appropriate pre-employment checks, including an enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.

Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer.

We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process. Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities.

We value diversity and actively encourage applications from individuals of all backgrounds. If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.