At a Glance
- Tasks: Manage and activate key partner accounts, delivering outstanding service and creative activations.
- Company: Join Birmingham City Football Club, a historic club on an exciting growth journey.
- Benefits: Enjoy 23 days annual leave, matchday tickets, and a supportive work environment.
- Other info: Work in a collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team transforming the future of football in Birmingham.
- Qualifications: Degree in Business, Marketing, or Sports Management; experience in partnerships preferred.
The predicted salary is between 30000 - 40000 € per year.
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, the Club is part of an exciting period of accelerated growth and modernisation, playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. The Club is entering an exciting period of growth and transformation, both on and off the pitch.
As the Club continues to evolve commercially and strategically, we are seeking a driven and relationship-focused Partnerships Activations Manager to play a key role in delivering and developing our partnership portfolio. Reporting to the Senior Partnerships Manager – Activations, this role will support the delivery of a best-in-class partnership division, ensuring our commercial partners receive outstanding service, creative activation and measurable value. This is an opportunity to join a progressive Commercial team and contribute to the Club’s long-term ambition, including its transition to a new stadium and continued growth at the highest level of English football.
About the Role
The Partnerships Manager will be responsible for managing and activating key partner accounts, delivering contractual rights, developing strong relationships and identifying opportunities to maximise commercial value. Working closely with internal departments including Finance, Brand & Marketing, Media, and both Men’s and Women’s football teams, you will ensure that partnerships are integrated, innovative and aligned to the Club’s broader strategy.
Key Responsibilities
- Support delivery of the Club’s long-term partnership strategy
- Manage day-to-day rights delivery for key partner accounts, including contract management and activation planning
- Maintain rights utilisation trackers and deliver end-of-season performance reports
- Identify opportunities to enhance partnerships and unlock additional value
- Support departmental budget management by tracking partner-related expenditure
Relationship Management
- Build and maintain strong relationships with local, national and international partners
- Ensure partner objectives are understood and delivered against
- Proactively communicate performance updates and strategic recommendations
- Identify and support award and PR opportunities that elevate partner visibility
Activation & Marketing Integration
- Develop creative activation plans and integrated campaigns to maximise sponsorship value
- Work closely with Brand, Marketing and Media teams to deliver impactful partner campaigns
- Support matchday and event activations to ensure seamless delivery
- Drive collaboration across departments to align commercial and football objectives
What We’re Looking For
Qualifications
- Bachelor’s degree in Business, Marketing, Sports Management or a related field
Experience
- Experience in a commercial or partnerships role, ideally within sport or entertainment
- Experience managing partner accounts in a fast-paced environment
- Strong understanding of sponsorship activation and rights development
Skills & Capabilities
- Excellent negotiation, communication and relationship-building skills
- Strategic thinker with the ability to identify opportunities and drive results
- Commercially minded with strong organisational skills
- Strong understanding of marketing integration and brand alignment
- Passion for sport and understanding of fan culture
Personal Qualities
- Professional, confident and collaborative
- Detail-oriented with strong accountability
- Adaptable and comfortable working in a high-profile, fast-moving environment
- Passionate about football and delivering exceptional partner experiences
What we can offer you
- 23 days annual leave plus bank holidays
- Complimentary matchday tickets for Men’s and Women’s home fixtures
- Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
- Enhanced Company Pension Scheme
- Life Assurance cover (2x annual salary)
- Club discounts and offers
- The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process. Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Partnership Activations Manager in Birmingham employer: Birmingham City FC
Birmingham City Football Club is an exceptional employer, offering a dynamic and collaborative work environment that thrives on innovation and growth. With a commitment to employee well-being, the club provides generous benefits such as 23 days of annual leave, complimentary matchday tickets, and a robust Employee Assistance Programme. As part of a progressive team, you will have the opportunity to contribute to the club's ambitious transformation while developing your career in the exciting world of sports partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Partnership Activations Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Prepare for interviews by researching the club and its partnerships. Understand their current sponsors and think about how you can add value. Show them you’re not just another candidate; you’re someone who’s genuinely excited about what they do!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role of Partnerships Activations Manager. Highlight your relationship-building skills and any creative activation ideas you have up your sleeve.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Partnership Activations Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for Football:When writing your application, let your love for football shine through! Mention any relevant experiences or moments that sparked your passion for the sport, especially if they relate to partnerships or activations.
Tailor Your Application:Make sure to customise your application to highlight how your skills and experiences align with the role of Partnerships Activations Manager. Use keywords from the job description to show that you understand what we're looking for.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Highlight your key achievements in a way that's easy to digest.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Birmingham City FC!
How to prepare for a job interview at Birmingham City FC
✨Know Your Partnerships
Before the interview, dive deep into Birmingham City Football Club's current partnerships and activations. Understand their objectives and how they align with the club's broader strategy. This will show your genuine interest and help you discuss how you can enhance these relationships.
✨Showcase Your Creativity
Prepare to share innovative activation ideas that could elevate the club's partnerships. Think about integrated campaigns that could maximise sponsorship value and be ready to discuss how you would collaborate with the Brand and Marketing teams to bring these ideas to life.
✨Demonstrate Relationship Management Skills
Be ready to talk about your experience in building and maintaining strong relationships with partners. Use specific examples to illustrate how you've successfully communicated performance updates and strategic recommendations in previous roles.
✨Understand the Commercial Landscape
Brush up on your knowledge of sponsorship activation and rights development. Be prepared to discuss how you would manage day-to-day rights delivery for key partner accounts and track partner-related expenditure effectively.
