At a Glance
- Tasks: Lead the club's editorial voice across digital platforms and marketing channels.
- Company: Join Birmingham City Football Club, a vibrant community-focused organisation.
- Benefits: Enjoy hybrid working, matchday tickets, discounts, and a supportive team environment.
- Other info: Be part of a diverse team committed to inclusion and safeguarding.
- Why this job: Shape compelling stories that resonate with fans and elevate the club's brand.
- Qualifications: Experience in copywriting and a passion for sports storytelling required.
The predicted salary is between 34650 - 42350 £ per year.
This role is responsible for developing and managing the club’s written voice across website, app, programme and campaigns. This role will also influence the editorial tone across key marketing channels such as e-commerce and CRM while working closely with social, PR, and wider communications teams. The successful candidate will create compelling, commercially aware copy that brings the club brand and products & service to life, while ensuring consistency across all touchpoints. Working closely with Creative, Marketing, E-commerce, Product, and Commercial teams, this role will lead editorial planning development and act as the internal expert on tone of voice and brand storytelling, helping shape the month-by-month editorial themes across BCFC output.
Key Responsibilities
- Own and develop the brand's tone of voice across these key channels
- Create copy for web/app/programme stories, features and campaigns
- Support product launches, seasonal activity, and promotions
- Develop headlines, taglines, campaign messaging, and creative concepts
- Ensure copy is engaging, distinctive, accurate, and aligned with the club communications story house
E-commerce & Digital
- Help guide, create and optimise website content from other departments
- Develop editorial guidelines for copy on email, CRM, social media, digital campaigns, and paid advertising
- Ensure content is fan-focused, commercially effective, and SEO-friendly
- Review and improve existing content to support engagement
- Develop core football stories, articles, features, and wider editorial content
- Create compelling stories around management, players, opposition, league and cup campaigns, and the wider club branding ambitions
- Support PR, Influencer, and Marketing teams with relevant football-led messaging and content
Stakeholder Management
- Work closely with Creative, Marketing, PR, and Commercial teams
- Manage multiple briefs and deadlines while maintaining a consistently high standard
- Provide creative input and constructive challenge to strengthen messaging
- Ensure copy is delivered accurately and on time
Planning & Reporting
- Maintain editorial calendars & schedules across core football and wider digital/comms activity
- Help lead the thematic approach to editorial planning within the content & production teams across video/social/programme/website.
- Monitor content performance (Google Analytics) and use insights to improve future activity
- Share recommendations and learnings with relevant teams
Skills & Experience
- Experience in Copywriting, Content, Brand Communications, or a similar role.
- Passion for sports editorial with portfolio of published work across print and digital.
- Experience within sports, lifestyle, fashion or retail brands welcome.
- Exceptional written English and strong storytelling skills.
- Proven experience developing and maintaining a brand tone of voice.
- Strong digital and commercial awareness and understanding of customer-focused copy.
- Excellent communication and stakeholder management skills.
- Highly organised with strong attention to detail.
- Experience across digital channels such as e-commerce, CRM, social, campaigns, and product.
- SEO, analytics, and AI copywriting experience would be advantageous.
The Benefits of Being Blues
At Birmingham City Football Club, we put people at the heart of everything we do. When you join the Club, you become part of the Blues family — and that comes with a range of benefits designed to support you both inside and outside of work.
- A dynamic hybrid working environment
- Matchday Tickets
- Blues Store Discount
- Life Assurance
- Pension Scheme
- Eye Care Voucher
- Cycle to Work Scheme
- Help@Hand
Safeguarding
Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment. All successful applicants will be subject to appropriate pre-employment checks, including an Enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.
Equality, Diversity & Inclusion
Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer. We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process. Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities. We value diversity and actively encourage applications from individuals of all backgrounds. If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.
Editorial Lead in Birmingham employer: Birmingham City FC
Birmingham City FC is an exceptional employer, offering a dynamic and supportive work culture that prioritises the development of both players and staff. As a Lead Academy Coach, you will have access to continuous professional growth opportunities while working in a vibrant football environment that values collaboration and innovation. Located in Birmingham, the club fosters a strong community spirit, making it an ideal place for those passionate about shaping the future of young athletes.
StudySmarter Expert Advice🤫
We think this is how you could land Editorial Lead in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Birmingham City FC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Birmingham City FC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Birmingham City FC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Birmingham City FC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Editorial Lead in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Birmingham City FC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Birmingham City FC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Birmingham City FC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Birmingham City FC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Birmingham City FC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Birmingham City FC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
