At a Glance
- Tasks: Support and optimise digital platforms for Birmingham City FC, enhancing fan experiences.
- Company: Join the historic Birmingham City Football Club during an exciting growth phase.
- Benefits: Enjoy matchday tickets, discounts, life assurance, and 24/7 wellbeing support.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Be part of a passionate team transforming digital experiences in sports.
- Qualifications: Experience in digital roles, strong communication, and a love for sports.
The predicted salary is between 30000 - 40000 £ per year.
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long‑term success — on and off the pitch. The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
We’re looking for a Digital Product Marketing Executive to support the development, optimisation and performance of BCFC’s digital platforms, including the club website, mobile app, streaming services, ticketing and retail journeys. Working closely with the Senior Digital Product Manager, you’ll help deliver product enhancements that improve fan experience, engagement and commercial performance in a fast‑paced, high‑traffic sporting environment. This role is 37.5 hours per week (Monday‑Friday) though some weekends may be required.
Key Responsibilities- Support delivery and optimisation of digital products across web, app, ticketing, retail and streaming
- Coordinate feature releases, enhancements and post‑launch performance
- Monitor digital performance, insights and testing to inform optimisation
- Support key supporter journeys and user experience improvements
- Gather user feedback and translate insight into actionable recommendations
- Collaborate with internal teams and external platform partners
- Assist with briefs, asset coordination and brand‑consistent delivery
- Experience in a digital, product, website or platform‑focused role
- Familiar with digital optimisation, analytics and user journeys
- Highly organised with strong attention to detail
- Confident communicator and collaborative team player
- User‑focused, proactive and adaptable
- Passionate about sport and digital experiences
At Birmingham City Football Club, we put people at the heart of everything we do. When you join the Club, you become part of the Blues family — and that comes with a range of benefits designed to support you both inside and outside of work.
- Matchday Tickets
- Blues Store Discount
- Life Assurance
- Volunteering Day
- Pension Scheme
- Eye Care Voucher
- Cycle to Work Scheme
- Help@Hand - 24/7 access to GP appointments, wellbeing services and mental health support.
Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment. All successful applicants will be subject to appropriate pre‑employment checks, including an enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.
Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer. We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process. Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities. We value diversity and actively encourage applications from individuals of all backgrounds. If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.
Digital Products Marketing Executive in Birmingham employer: Birmingham City FC
Birmingham City Football Club is an exceptional employer that prioritises its people, offering a supportive and inclusive work culture where every team member is valued as part of the Blues family. With a commitment to employee growth through various benefits such as matchday tickets, discounts, and wellbeing services, the club fosters a dynamic environment for those passionate about sports and digital innovation. Join us in this exciting phase of transformation and contribute to enhancing fan experiences while enjoying a range of perks that support your personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Products Marketing Executive in Birmingham
✨Tip Number 1
Get to know Birmingham City FC inside out! Familiarise yourself with their digital platforms and recent initiatives. This will not only help you in interviews but also show your genuine interest in the club.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend events related to the club. Building relationships can give you insider info and might just land you a referral.
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing and user experience. Think about how your skills can enhance fan engagement and be ready to share specific examples.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Blues family and contributing to their exciting journey.
We think you need these skills to ace Digital Products Marketing Executive in Birmingham
Some tips for your application 🫡
Show Your Passion for Sport:When you're writing your application, let your love for sport shine through! We want to see how your enthusiasm for football and digital experiences can contribute to our team at Birmingham City FC.
Be User-Focused:Make sure to highlight your understanding of user journeys and digital optimisation. We’re all about enhancing fan experience, so share any relevant experiences that demonstrate your ability to put users first.
Keep It Organised and Clear:We appreciate a well-structured application. Use clear headings and bullet points where necessary to make it easy for us to read. Remember, attention to detail is key in this role!
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Birmingham City FC.
How to prepare for a job interview at Birmingham City FC
✨Know Your Digital Products
Before the interview, make sure you’re familiar with Birmingham City FC’s digital platforms. Understand how the website, mobile app, and ticketing systems work. This will show your genuine interest in the role and help you discuss how you can contribute to optimising these products.
✨Showcase Your Analytical Skills
Be prepared to talk about your experience with digital optimisation and analytics. Bring examples of how you've used data to improve user journeys or product performance in previous roles. This will demonstrate your ability to translate insights into actionable recommendations.
✨Emphasise Team Collaboration
Since this role involves working closely with various teams, highlight your collaborative skills. Share specific instances where you’ve successfully worked with others to achieve a common goal, especially in a fast-paced environment like sports.
✨Passion for Sport is Key
Express your enthusiasm for both digital experiences and sport. Share why you’re excited about the opportunity to work with Birmingham City FC and how your passion aligns with their mission. This personal touch can set you apart from other candidates.
