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- Tasks: Support and optimise digital platforms for an iconic football club.
- Company: Join Birmingham City FC during an exciting period of growth and transformation.
- Benefits: Enjoy 23 days annual leave, a pension scheme, and discounts at the club shop.
- Why this job: Make a real impact on fan experiences in a fast-paced sporting environment.
- Qualifications: Experience in digital roles, strong communication skills, and a passion for sports.
- Other info: Be part of a diverse team committed to inclusivity and personal development.
The predicted salary is between 30000 - 50000 ÂŁ per year.
With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in a once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long‑term success — on and off the pitch. The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
We’re looking for a Digital Product Marketing Executive to support the development, optimisation and performance of BCFC’s digital platforms, including the club website, mobile app, streaming services, ticketing and retail journeys. Working closely with the Senior Digital Product Manager, you’ll help deliver product enhancements that improve fan experience, engagement and commercial performance in a fast‑paced, high‑traffic sporting environment. This role is 37.5 hours per week (Monday‑Friday) though some weekends may be required.
Key Responsibilities- Support delivery and optimisation of digital products across web, app, ticketing, retail and streaming
- Coordinate feature releases, enhancements and post‑launch performance
- Monitor digital performance, insights and testing to inform optimisation
- Support key supporter journeys and user experience improvements
- Gather user feedback and translate insight into actionable recommendations
- Collaborate with internal teams and external platform partners
- Assist with briefs, asset coordination and brand‑consistent delivery
- Experience in a digital, product, website or platform‑focused role
- Familiar with digital optimisation, analytics and user journeys
- Highly organised with strong attention to detail
- Confident communicator and collaborative team player
- User‑focused, proactive and adaptable
- Passionate about sport and digital experiences
- 23 days annual leave (plus bank holidays)
- Contributory pension scheme
- Opportunities for professional and personal development
- Discount on purchases from the club shop
- A supportive and inclusive working environment and opportunity to contribute to a defining period in the Club’s future
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process. Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Digital Product Marketing Executive in Birmingham employer: Birmingham City FC
Contact Detail:
Birmingham City FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Marketing Executive in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Birmingham City FC. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for sport and digital experiences during interviews. Share examples of how you've improved user journeys or optimised digital products in the past. Let your enthusiasm shine!
✨Tip Number 3
Prepare for your interview by researching the club's digital platforms. Familiarise yourself with their website, app, and any recent updates. This shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it gives you a chance to showcase your understanding of our digital landscape right from the start.
We think you need these skills to ace Digital Product Marketing Executive in Birmingham
Some tips for your application 🫡
Show Your Passion for Sport: When you're writing your application, let your love for sport shine through! We want to see how your enthusiasm for the game can translate into enhancing our digital platforms and improving fan experiences.
Be Specific About Your Experience: Make sure to highlight any relevant experience you have in digital product marketing or optimisation. We’re looking for concrete examples of how you've improved user journeys or driven engagement in previous roles.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and helps us keep track of all applicants. Plus, it’s super easy!
How to prepare for a job interview at Birmingham City FC
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital products and platforms. Familiarise yourself with the latest trends in digital marketing, especially in sports. Being able to discuss how you can enhance user experiences on websites and apps will show that you're the right fit for the role.
✨Show Your Passion for Sport
Birmingham City FC is all about sport, so let your enthusiasm shine through! Share your personal experiences with sports and how they’ve shaped your understanding of fan engagement. This will help you connect with the interviewers and demonstrate that you’re genuinely invested in the club's mission.
✨Be Ready to Discuss User Journeys
Prepare to talk about user journeys and how you would optimise them. Think of specific examples from your past experience where you've improved user engagement or performance metrics. This will highlight your analytical skills and your ability to translate insights into actionable recommendations.
✨Collaboration is Key
Since the role involves working closely with various teams, be ready to discuss your collaborative experiences. Share examples of how you've successfully worked with others to deliver projects. This will show that you’re a team player and can thrive in a fast-paced environment like Birmingham City FC.
